Act-On

DECEMBER 12, 2016

So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. It’s no longer just about connecting to a CRM or offering lead gen on steroids.

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Forrester Act-On Vendor CMO 192

Modern Marketing

OCTOBER 19, 2018

Forrester Research recently evaluated 6 top Marketing Automation Platforms in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 and we’re exceptionally pleased to share that Oracle is a leader in their assessment.

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Forrester Eloqua Strategy Automation 238

B2B Lead Generation

FEBRUARY 18, 2013

Tweet Customer relationship management (CRM) is defined a number of different ways. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. How does your company handle CRM technology?

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CRM Sales Funnel Salesforce.com 204

Modern Marketing

NOVEMBER 18, 2016

Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria.

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Forrester MQL Deliverability Eloqua 242

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Gartner, Forrester, Aberdeen) 2 Sales tech (e.g., analytics, CRM, social media, email, etc.) 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.

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Fathom

DECEMBER 18, 2013

It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close.

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Forrester Review Agency Report 148

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. But the more accurate number is… lucky number 13!

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Forrester Differentiation CMO Acquisition 62

Hatchbuck

MARCH 22, 2019

Whether you’re researching CRM options, or just trying to get the most out of your existing CRM and sales and marketing tech stack, there are a handful of experts who are the most qualified to guide you. Check out these posts from 10 of the most influential CRM blogs on the world wide web, and follow them to stay in the know. The CRM Consultant. This blog was created by Richard Boardman, who spent 15 years as a CRM consultant. CRM Switch.

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CRM Forrester Small Business Ecommerce 65

Valasys

FEBRUARY 14, 2019

The CRM platform that builds lasting customer relationships, Insightly, announced on 13 th February 2019, the launch of a new and updated version of their product. The relative sophistication of CRM implementations increases as the rapid expansion of Insightly continues into the midmarket.

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CRM Government Forrester Validation 60

Salesfusion

MARCH 24, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. [one_half valign="middle"].

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CRM Portal Gartner Forrester 102

LeadSloth

SEPTEMBER 8, 2010

Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product.

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Salesforce.com CRM Marketing Automation Automation 167

B2B Lead Generation

JANUARY 29, 2010

Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Brent’s Social CRM Blog - Brent Leary. The Forrester Blog for Business. Destination CRM Blog –. Read Forecasting Clouds' Top 20 CRM Blogs of 2009

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CRM Forecast Gartner Forrester 120

Biznology

SEPTEMBER 22, 2016

Forrester ). CRM Magazine ). Forrester ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business.

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Behavior Online Multi-Channel Service 197

Biznology

NOVEMBER 3, 2016

He has also created market assessments where he evaluated the positioning of market leaders in the CRM, CPM/BPM, BI industries plus many others. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn.

Account Based Marketing 178

Account Based Marketing Linkedin Godaddy Examples 178

The ROI Guy

SEPTEMBER 20, 2010

In a recent Forrester Sales Enablement blog post, Dean Davison reminisces about his years of selling technology solutions, and how today's successful best practices are so different than those of years past. Acronyms such as ERP and CRM were common, and the services industry exploded. We concur with Forrester's Davison that Frugalnomics changes everything. The original Forrester blog post can be found at: [link] _.

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Forrester Vendor CRM Best Practice 40

Customer Experience Matrix

OCTOBER 27, 2006

Continuing with yesterday’s theme of hosted CRM, two more studies have come to my attention: - Forrester Research ( www.forrester.com ) published “Comparing The ROI Of SaaS Versus On-Premise Using Forrester's TEI™ Approach” which concluded that SaaS (software as a service) offerings are clearly cheaper for installations with under 100 users, and competitive even up to 500 users. This study looked at several types of software, not just CRM.

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CRM Differences Companies Vtrenz 120

Anything Goes Marketing

MARCH 11, 2007

then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. In B2B, the average score for the Forrester Email Evaluation Scorecard was -0.8 (10 A number of different ways - I typically see clients use the campaign feature in their CRM.

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Forrester Email Tools Clickthrough 100

Modern Marketing

MAY 18, 2011

Ernst, a Principal Analyst at Forrester Research , who spends the majority of his time talking to CMOs, dedicated his entire presentation at DemandCon today dispelling what he considers common myths of marketing. As a CRM solution, Salesforce has a relatively simple product position to sell.

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Demand Generation Storytelling Demand Generation 276

Hubspot

NOVEMBER 30, 2015

What should you focus on first, building an effective inbound marketing/lead generation process or implementing a CRM to manage your sales and customer acquisition process? The Purpose of CRM. 1) CRM Doesn’t Fix Bad Processes, But Inbound Can. Inbound CRM

CRM 48

CRM Inbound Marketing Bandwidth Efficiency 48

Modern B2B Marketing

JUNE 27, 2010

The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). With CRM, organizations benefit from increased operational effectiveness, easier access to data and improved collaboration.

CRM 82

CRM Relationship Jigsaw DemandBase 82

Modern Marketing

OCTOBER 6, 2011

Is it all about social CRM? “The ‘social enterprise’ to me refers to a business that connects employees to each other and to customers, through the power of social technologies,” says Zach Hofer-Shall , an analyst at Forrester Research.

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Social Forrester Salesforce.com Banner 234

Buzz Marketing for Technology

MARCH 13, 2014

According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve.

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Online Personalization Customer Forrester 279

Radius

JUNE 15, 2017

Radius is connected to over 200 CRM and marketing automation platforms. When comparing the average accuracy of those systems to The Network of Record™ we find that 33% of our customers CRM data is useless due to inaccurate, outdated, duplicate, or missing data. of contacts in the average CRM become unreachable, 4.2% ” Forrester cited Radius as a strong performer in its 2017 Wave report on predictive analytics for B2B marketing.

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Aggregator CRM Forrester Environment 169

The ROI Guy

OCTOBER 15, 2014

This weeks’ Dreamforce event, with some 135,000 attendees, brought home the enormous investment organizations make in their CRM solutions and sales reps. But also begs the question – is the large investment in CRM and sales enablement delivering an adequate payback?

Sales 86

Sales Forecast Training Benchmark 86

WebMarketCentral

AUGUST 21, 2007

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. For B2B websites: Among the companies Forrester studied, site traffic increased anywhere from 0-15%.

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Forrester Webcast ROI Vertical 28

Modern Marketing

MARCH 15, 2011

The panel featured some sluggers like Richard Margetic of Dell, Bill Parkes of nFusion, Zach Hofer-Shall of Forrester Research and Michael Spataro of Visible Technologies. by Jesse Noyes | Tweet this. If marketers know one thing it’s that social media is huge.

Digg 159

Digg Social Benchmark Startup 159

Modern Marketing

JANUARY 22, 2014

The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. Jenny Wise , Mobile Marketing Analyst, Forrester Research.

Industry 244

Industry Custom Publishing Forrester Profiling 244

Modern Marketing

APRIL 7, 2014

Peter O’Neill of Forrester kicked off the day by explaining how consumers researching products and services online and expecting a joined up customer experience across all marketing channels is driving marketing today. by Sylvia Jensen | Tweet this Have you ever been to Amsterdam?

Best Practice 212

Best Practice Forrester Eloqua Efficiency 212

Buzz Marketing for Technology

DECEMBER 19, 2012

Posted in CRM eCommerce Personalization. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. The Path to CRM Nirvana.

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Personalization Ecommerce Relationship Channel 222

Sales Intelligence View

FEBRUARY 25, 2014

Afterall, 82% of consumers trust a company more if they are involved with social media (source: Forbes ) and 70% of B2B decision makers use social media to help make their decisions (source: Forrester ). Learn how to infuse CRM Intelligence into your selling activities (booth #2713).

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InsideView Social FAQ Insert 109

Salesfusion

FEBRUARY 18, 2014

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

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Marketing Automation Automation Portal Gartner 126

Ignite Tech

DECEMBER 9, 2016

The online B2B software review company has built an impressive community made up of over 100,000 crowdsourced reviews from real-life users, then turns those thousands of data points into trend reports, a la Gartner and Forrester. CRM Marketing Automation Thought Leadership Uncategorized Use CasesG2Crowd is disrupting the traditional analyst quadrants.

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Review Software Podcast Gartner 100

Sales Intelligence View

JULY 20, 2011

According to Forrester, gamers span just about every demographic. Social Media Tips Social Selling achievement B2B b2b sales CRM crm 2.0 What is Gamification? One of the trending topics in business is gamification.

Process 107

Process Sales Jigsaw InsideView 107

Salesfusion

MAY 19, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. [one_half valign="middle"].

Portal 117

Portal Gartner Forrester Class 117

Sales Intelligence View

JUNE 7, 2013

In the second keynote of the morning, Scott Santucci of Forrester Research declared that the traditional four “P’s” of Marketing (Product, Price, Place and Promotion) have been replaced with “Problem, Patterns, Path and Proof.”

InsideView 86

InsideView CRM Stats Forrester 86