Act-On’s a Leader in the Forrester Wave™ and What That Means to You
DECEMBER 12, 2016
So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. It’s no longer just about connecting to a CRM or offering lead gen on steroids.