Martech Advisor

JANUARY 23, 2020

Even smaller companies can benefit by strengthening their value proposition with the unique knowledge they have about different cultural groups. Analyze data pouring in from your CRM and DMP platforms. Are there correlations between a specific CRM channel and a cultural group?

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Salesforce Marketing Cloud

APRIL 28, 2022

Because we sell customer relationship management (CRM) tools, our mission is to help our customers connect with their customers in new and interesting ways. You can do this in the form of focus groups, surveys, and message testing. Our new message was: Your Smart CRM Assistant. Great positioning begins with listening.

Positioning 98

Positioning Marketing AI Product Ad Building 98

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Brandwatch Marketing

NOVEMBER 19, 2018

The most common ways to perform market research are surveys, user tests, focus groups, and interviews. Like an on-demand focus group composed of billions of consumers, social media data can help brands of all types better understand what their market is actually looking for. Jimmy Daly (@jimmy_daly) October 17, 2018.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

Hubspot

NOVEMBER 23, 2020

Here are some questions to ask in a customer survey or focus group: Why did you first purchase [product or service]? HubSpot CRM. Here at HubSpot, we’re strong advocates of customer relationship management (CRM) tools. Who in your household decided to purchase [product or service]? So much so that we offer a free one.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

SmartBrief - Marketing

JULY 31, 2023

To make customers feel that they are important, valued stakeholders, the brand seeks their active feedback, conducts surveys, and runs focus groups to understand consumers‘ preferences and needs. Therefore, they leveraged WeChat communities for customer relationship management (CRM), marketing, and education.

Communities 52

Communities Brand Identity Branding Work Management 52

Seismic

OCTOBER 10, 2022

Collect feedback through informal check-ins, surveys, or focus groups, taking action when necessary to ensure that your sellers have the resources they need. This feedback will help you create sales support materials and other sales enablement collateral that reps will be more likely to use. Use analytics to see what’s working.

Tips 52

Tips Content Work Management Touchpoints 52

Martech

FEBRUARY 5, 2024

Personal contacts through focus groups, telephone surveys and the like are more expensive. Audit your full purchase process from order confirmation to delivery This can reveal where your email, CRM and fulfillment platforms might be incompatible. The boss told us to do it. But something’s askew here.

Ideal Customer Profiles 123

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 123

ClickZ

JULY 22, 2019

Historically, we’d get our insights from quantitative surveys and qualitative focus groups, often analyzed and interpreted by research companies. Diligent marketers spend time capturing these insights and adding them to their CRM, but the challenge then becomes how do we scale this process when the volume of data increases?

Paid Content 92

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 92

Rain: The Growth Agency

JANUARY 11, 2021

With boundless energy, Yesayian has built out an innovative and growing DTC digital practice that manages, analyzes and optimizes everything from programmatic video and display, OTT, paid social media, and SEM, to e-commerce website development, and customer relationship management (CRM).

Paid Social Agency 40

Paid Social Agency Advertising Agencies Ad Agencies Promotion 40

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you give social media intelligence the same weight as data from your CRM or ERP, you see everything more clearly. There’s a good chance your competitors are already using this data to their advantage.

Social Media 113

Social Media Social Marketing Media Paid Search Agency 113

Hubspot

FEBRUARY 6, 2020

Focus groups. Depending on the analytics you have available, a lot of this information can be found on your CMS or CRM. To conduct market intelligence, you'll use internal and external sources of data such as: Surveys. Interviews. Observation. Competitor tracking analytics.

CMS Development 93

CMS Development SWOT Paid Search Agency Hubspot 93

ClearVoice

DECEMBER 18, 2023

To illustrate how pipeline influence works, let’s say you integrate your marketing automation and CRM system. Surveys and Feedback Surveys, interviews, and focus groups can provide insights into the subjective impact of your content on the perception, knowledge, and decision-making processes of your audience.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

To illustrate how pipeline influence works, let’s say you integrate your marketing automation and CRM system. Surveys and Feedback Surveys, interviews, and focus groups can provide insights into the subjective impact of your content on the perception, knowledge, and decision-making processes of your audience.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Metadata

JANUARY 15, 2024

Stop focusing on your product’s features We don’t have to tell you that B2B marketers are a feature-focused group. When someone needs a new customer relationship management (CRM) tool, you can bet your bottom dollar that Salesforce and Hubspot are the first two companies that’ll come to mind. This is true in B2B SaaS, too.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

ClearVoice

APRIL 19, 2021

Online and mobile surveys as well as virtual or in-person focus groups give you a good indication of customer loyalty and uncover problems that you can address more quickly to retain customers and further new lead opportunities. Freshworks, Insightly, and Salesforce are three CRM solutions to consider.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

LeadSquared

DECEMBER 7, 2020

A simple way to understand the potential reception of your campaigns is to run smaller focus group campaigns before the big launch. It can be traditional tools like spreadsheets and to-do lists, project management software, or CRMs. CRM (Customer Relationship Management ) software usage has grown by 25% year-over-year.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Campaigns 52

Convince & Convert

APRIL 9, 2015

The foundations on which we combine other data streams from CRM and Relationship and Customer Insights teams enable them to build unprecedented 360 degree understanding of their customers. In the globalized village, social media is Earth’s biggest focus group. Understanding Data Starts with Understanding How It Can Empower You.

Enterprise Management 158

Enterprise Management Analysis Opinions Social Media 158

Martech Advisor

OCTOBER 1, 2019

If we had to name the “Big 5” they might be: CRM (e.g., Additionally, lucky marketers may have access to primary customer research like surveys and focus groups (e.g., Also Read: Avoid the Content Panic Syndrome with Better Personalization. What Does This Mean for Your Content Strategy? Search data (e.g.,

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Televerde

DECEMBER 13, 2019

Don’t they have ‘focus groups’ for this sort of thing? It’s as simple as mining your CRM for people who bought in the last year, those who didn’t, and any notes to indicate how they flowed through the process. Even if you didn’t find it personally offensive, you can see why other people do.

B2B Marketing 52

B2B Marketing B2B Paid Search Agency Buyer Personas 52

Circle Studio

JANUARY 10, 2020

Today there are more than 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, advertising, social media management, content marketing, SEO and collaboration among many others. Fast forward to 2020 and the landscape has seen a 4,500%+ increase in solutions now available to marketers.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Vision6

NOVEMBER 12, 2020

KAT’S KEY TAKEAWAY: CRM + CHAT = PERSONALISED, HELPFUL, AUTHENTIC CONVERSATIONS AT SCALE. One-on-ones with customers Focus groups. There are many channels out there to consider, but here’s a couple to get started: Facebook messenger WhatsApp Slack Onsite chat and bots. So how to get there?

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

seo.co

MAY 11, 2021

This can be done through a combination of combing through social media profiles, interviewing clients, conducting focus groups, and other hands-on methods. Instead, focus on the similarities that you find. Focus groups. However, you’ll have to dig in deeper and get to know your market on a more personal basis.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Hubspot

APRIL 7, 2023

For example, HubSpot started as a CRM but has since expanded digital product offerings. You can gather information through surveys, focus groups, and interviews. Digital products can complement physical products — for example, an artist who sells ceramics can create an educational podcast about their practice.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Varicent

DECEMBER 7, 2021

This could be a focus group-based piece of market research or a limited product release for a designated area for a time-limited period. An alternative is to carry out classic market research and speak with the potential consumers who may buy a product and understand how likely they are to do so. Communication and Collaboration.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

SnapApp

OCTOBER 17, 2017

To gather this data, you may need to conduct focus groups, to send out surveys, or to leverage interactive assessments with this demographic to find out these details. Say you are a B2B SaaS company selling CRM software. Find the common tech tools your audience already has. . Let’s start with the first part. .

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Work Management Marketing Management 48

Optinmonster

MAY 27, 2020

Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups. RafflePress has several social media integrations, is mobile-friendly, includes 1-click fraud protection, and integrates with your marketing and CRM platforms.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

seo.co

MARCH 28, 2021

Have you run a study, survey, or focus group and discovered interesting insights that your reader may find valuable? If you have a good email platform or CRM solution, it’s easy to create lead profiles and study how they interact with your content. Research and data. This is more than just simple SEO keyword research.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Kevin Indig

APRIL 1, 2023

link] Keap’s piece on CRMs has a strong structure with key questions, comparison tables and graphs. It answers key questions, shows examples of a CRM and walks the audience through the step-by-step process of getting started. Videos and boxes with key takeaways make the piece easy to comprehend and skim for key insights.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

TrustRadius Marketing

DECEMBER 12, 2019

photography, web design, graphic design), individual consulting services, social media influencer services, participating in paid focus groups or interviews, and leaving incentivized customer reviews. Some activities that fall under this umbrella are freelancer services (e.g.

eCommerce 52

eCommerce Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

MARCH 16, 2015

Matt began by saying that social media is essentially the largest focus group you have access to today. To uncover insights, consider taking these three steps: Aggregate data from relevant sources—your CRM, marketing automation tool. That is what the presenters set out to discuss. PR and Comms. Customer Support. Operations.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

LiveRamp

NOVEMBER 19, 2018

The proliferation of Salesforce and new platforms claiming to be “Salesforce for X” demonstrate that Customer Relationship Management (CRM) is top of mind for companies of all stripes. I also believe this trend will continue forward, and soon brands will invest in augmenting this database further, by building a Virtual CRM, or vCRM.

CRM 49

CRM Brand Identity Branding Work Management 49

Hubspot

JUNE 2, 2015

You also have to know which information out of all the data in your CRM, marketing automation, and customer support systems will actually be helpful -- and which could steer your marketing astray. You can use interviews , surveys, or focus groups as a way to confirm or deny hypotheses that are formed through data analysis.

Buyer Personas 28

Buyer Personas Ad Building Marketing Automation Services Work Management 28

Marketing Insider Group

NOVEMBER 10, 2020

Focus groups. Data from your CRM. There are many research methods you can use to find out more about your audience and what makes them tick. Some sources to start your research might include: Insights from social media analytics. Customer surveys. Running split tests. Website analytics. Social listening.

Segmentation 360

Segmentation Research Psychographics Marketing Budget 360

Hubspot

OCTOBER 28, 2013

B uild fields into your CRM to store this information, or start collecting it via progressive profiling, so you can export that data to look for trends. Focus Groups or Group Interviews. Feeling fancy? So, if you know who your buyer is, turn to social networks to see what you can find.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Lead Liaison

FEBRUARY 9, 2023

Marketing research, focus groups, and client satisfaction surveys are oftentimes polarizing topics. The Net Promoter Score (NPS) is a simple but powerful tool to measure client satisfaction with one single question, an indication of the growth potential of your company or product.

Ideal Customer Profiles 98

Ideal Customer Profiles Lead Liaison Customer Satisfaction Lead Scoring 98

Televerde

DECEMBER 13, 2019

Don’t they have ‘focus groups’ for this sort of thing? It’s as simple as mining your CRM for people who bought in the last year, those who didn’t, and any notes to indicate how they flowed through the process. Even if you didn’t find it personally offensive, you can see why other people do.

B2B Marketing 10

B2B Marketing B2B Buyer Personas Paid Search Agency 10