Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Webbiquity

SEPTEMBER 29, 2020

Developed prior to the coronavirus outbreak, the original purpose Stas Zaslavsky intended for the platform was to enhance the hybrid event experience: to enable organizers staging in-person events to extend that 3D, 360-degree experience to online attendees as well, rather than just a video stream.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

InsightSquared

APRIL 12, 2018

For most companies, the CRM system is where the operational data is created, updated, and worked on – this includes data such as opportunity information, which is necessary to measure the effectiveness of marketing activities. Read the full report here. .

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Heinz Marketing

NOVEMBER 26, 2021

Need-to-Have Tools (and their Channels): CRM and Marketing Automation. But with the help of a customer relationship management (CRM) tool and automation, small- to medium-sized business can also engage in account-based marketing to increase their sales and generate value with individual customers.”. Let’s get into it!

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

ClearVoice

APRIL 14, 2023

This includes not only the total number of visitors but also the sources of the traffic (organic, social, referral, etc.). Customer relationship management (CRM) software. CRM tools help track customer interactions and engagement metrics. Salesforce, Hubspot, and Zoho are common CRMs. Marketing automation software.

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

Webbiquity

AUGUST 18, 2020

Ideal for midsize organizations, Boomset manages event registration and hosting of virtual events with a few to a few thousand attendees. It offers breakout rooms, a resource center, registration with email notifications and reminders, customizable layout, analytics, and integrations with several popular CRM and other apps.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Zoominfo

MAY 9, 2022

In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload. Base compensation and incentives can add up quickly, which is why maximizing revenues driven by your sales organization is crucial. Why Do You Need a Sales Engagement Platform?

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

ANNUITAS

MAY 5, 2020

How your current team is organized will have a big impact not only on who you hire, but on the overall success of your demand technology strategy. For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. How to Assess a Candidate’s Background.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

SendinBlue

AUGUST 24, 2020

It provides tools for robust email marketing campaigns, automation features to put your strategy on autopilot, and a CRM system to help you manage and organize your contacts. Keap is a combined CRM, sales, and marketing tool that provides powerful automation features to streamline your marketing efforts.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Vidyard

APRIL 15, 2015

KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Litmus

APRIL 13, 2021

Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Some are up-and-comers; some specialize in serving organizations in a particular industry vertical; some offer special functionality; some offer email as part of a much larger service. Freshworks CRM (formerly Freshmarketer).

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Smarte

MAY 23, 2022

With the resignation/reshuffle, it is a no-brainer that most of your CRM data is getting (or may already be) outdated quickly. Will this impact your CRM as most of the email and phone numbers may now be no longer useful? Some of them may have been a part of your account and could leverage your services in their new organization.

Validation 52

Validation Eloqua API Deliverability 52

Smarte

MAY 23, 2022

With the resignation/reshuffle, it is a no-brainer that most of your CRM data is getting (or may already be) outdated quickly. Will this impact your CRM as most of the email and phone numbers may now be no longer useful? Some of them may have been a part of your account and could leverage your services in their new organization.

Validation 52

Validation Eloqua API Deliverability 52

TrustRadius Marketing

JANUARY 8, 2020

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

PureB2B

MAY 30, 2022

B2B marketers, especially, use firmographic data to segment organizations into categories. How about CRM (customer relationship management)? So many organizations today rely on their technology stack to drive growth, productivity, customer relationships, and more—regardless of industry. Technographic segmentation examples.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

OCTOBER 27, 2006

This study looked at several types of software, not just CRM. Access Markets International (AMI) Partners ( www.ami-partners.com ) published “Mid-Market CRM: Vendor Strategies for a New Frontier”, which found only 35% of mid-sized companies have an existing CRM installation. Click here for details.

CRM 120

CRM Vtrenz Marketing Automation Services Marketing Management 120

Content4Demand

OCTOBER 16, 2020

Their marketing team uses the Triblio Orchestrator to automatically aggregate various sources of intent data—everything from website engagement to third-party buyer signals and CRM activities. They’re excited about predictive orchestration because that’s where they see the market headed.

ABM 119

ABM Account Based Marketing Multi-Channel Trigger Marketing 119

ClickZ

OCTOBER 22, 2020

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. 2: Adobe Marketing Cloud (a.k.a. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Cintell

FEBRUARY 3, 2016

To compete, and survive, in this highly challenging landscape, the new imperative for CEOs and CMOs alike is to champion customer-centric business ideals throughout their organizations. This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Valasys

JULY 1, 2021

In this blog post, we’ll discuss the steps to get started with marketing automation solutions, the benefits of marketing automation solutions, and how you can choose amongst the best marketing automation solutions for your organization. Learn More: How Leveraging Video Content Boosts Organic SEO. i) Easy Replication. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

AUGUST 28, 2014

6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it. Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Madison Logic

MARCH 14, 2023

The ML Platform also integrates with other sales and marketing tools like marketing automation platforms Marketo, HubSpot, and Eloqua—and CRM solutions like Salesforce and HubSpot CRM.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

ANNUITAS

MARCH 10, 2016

It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Although marketing automation is now almost fully embraced by marketers, sales organizations are still not completely accepting of the technology benefits, nor are they trusting of marketing’s motives.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

ANNUITAS

NOVEMBER 17, 2015

Standardization is one of those areas that can make or break any marketing program and impact an organization long-term if not done correctly. Marketing will be able to show hard numbers for their efforts if there’s adoption around standard values across the organization.

Cross-Selling 100

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

Litmus

NOVEMBER 9, 2020

The key here is to identify those sources that are bringing in the bad data such as CRM, form submissions, third-party sources, etc. Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process. This is where your organization’s privacy statement comes into play.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

ANNUITAS

MAY 28, 2015

Despite the silos, some organizations are able to meet their sales and marketing goals. However, most organizations are not that lucky and the lack of alignment between teams takes its toll in lost opportunities and revenue as seen in the long list of statistics from a post via TypeA Communications.

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

Webbiquity

JANUARY 27, 2011

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

SalesIntel

MARCH 22, 2023

Firmographic data: Firmographic data provides information about the companies or organizations that make up your target market. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Instead, an industry-focused marketing campaign is the right approach.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. The report also does a “deep dive” into organic search, paid search, and social media metrics. B2B marketers struggle with common challenges. View the full report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Ledger Bennett

MARCH 19, 2021

The platform provides an aggregated view of cross-channel performance, from paid and organic social media to sales funnel and CRM activity. It integrates with all major marketing platforms and tools including: Salesforce. Google and Bing Ads. Google Analytics.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Buzz Marketing for Technology

MAY 28, 2014

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. It’s apparent that there’s a missing vital component in the quest to modernize marketing.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

TrustRadius Marketing

DECEMBER 16, 2019

They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. . Organizations lack trained professionals to effectively use the tool. Reporting capabilities are limited.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Leadspace

SEPTEMBER 27, 2017

It’s always exciting to announce a new partnership, and Leadspace’s latest integration with Microsoft Dynamics 365 CRM is one we’re particularly proud to introduce. One of the greatest obstacles holding back many B2B Sales and Marketing organizations is a lack of cohesive customer data.

Marketing AI 54

Marketing AI Eloqua Marketo B2B Sales 54