Problems with "Naked" CRM Systems


Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." CRM systems don't live up to their promise; sales reps don't keep information up to date because there's no benefit for them.

New B2B Lead Generation Report from RainToday


Ardath Albee , CEO of CRM extension firm Einsof and creator of the Marketing Interactions blog : use customer stories to create meaningful messages for your prospects and apply context to the value your product or service provides.

WMC Interviews: Ardath Albee


Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. WebMarketCentral (WMC): What did you do before Marketing Interactions?

Awards Are Nice, but Relationships Rule


And there's Kelly Allan , operations and marketing consulting expert at Kelly Allan Associates ; Yvonne DiVita , author, speaker, blogger , and diva of smart marketing to women online; Mike Schultz , a brilliant marketing of professional services at ; Jay Lipe , author, consultant, and head of Emerge Marketing ; and Ardath Albee , president of CRM extension software developer Einsof.

B2B Lead Management Market Heats Up

delicious b2bmarketing

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. Same goes for CRM.)