New B2B Lead Generation Report from RainToday
OCTOBER 1, 2007
The report is filled with great ideas from an impressive list of B2B experts. There's much more, from Stefan Tornquist and Sean Donahue of MarketingSherpa ; Laura Ramos, VP of Marketing at Forrester Research ; Roy Young and Ann Handley of MarketingProfs ; and other B2B lead generation gurus.
B2B Lead Management Market Heats Up
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Elana started Forrester's B2B marketing research and I had the honor of taking over this mantel from her two years ago.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.