New B2B Lead Generation Report from RainToday

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The report is filled with great ideas from an impressive list of B2B experts. The professional services experts at RainToday have just released a free report, The One Piece of Advice You Can't Generate Leads Without—From 10 Experts on B2B Lead Generation.

B2B Lead Management Market Heats Up

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4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. Same goes for CRM.)

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Demandbase: A New Twist In The Lead Management Automation Market

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I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. This wouldn't be possible without target audience scoring, multiple data partnerships, and CRM integration. The CRM includes email integration for tracking all email communications between you and your prospect or customer.