Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation
ScanmarQED
JANUARY 10, 2024
Often weekly data and regression techniques are used to understand the incremental effect of spending an additional euro on each of the marketing channels. This is where MTA is a strong solution for brands with a large ecommerce sales channel. It answers questions such as: should we invest more in advertising or promotions?
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