Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation
ScanmarQED
JANUARY 10, 2024
This is where MTA is a strong solution for brands with a large ecommerce sales channel. At the moment of purchase, information about my transaction is sent to all the ad platforms, the web analytics tool of the e-shop and the CRM of the e-shop. As a result, synthetic impressions are inserted into the customer journey.
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