Versium

JUNE 12, 2018

.” The report also predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.”

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Versium

JUNE 12, 2018

The company has completed a number of integrations with leading CRM and marketing technology platforms, allowing users to leverage automated predictive modeling to produce highly targeted prospect lists from within their existing marketing platforms. Ira Snyder joined the Versium team as vice president of engineering. About Versium.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

xiQ

AUGUST 8, 2015

It’s an inside-out process and CRM systems are there to provide data about progression (or not) through that company’s funnel steps — the famous “pipeline” metrics that dominate so much talk about sales. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Engagio

JANUARY 9, 2017

Our research shows that it takes 9-12 month for organizations to recognize the key ‘win’ metrics that ABE delivers – greater ACV and LTV, deal velocity, and win rates. Advice: One of our biggest findings in 2016 was that organizations with account-based sales development saw the fastest results. Sangram Vajre.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

xiQ

AUGUST 8, 2015

It’s an inside-out process and CRM systems are there to provide data about progression (or not) through that company’s funnel steps — the famous “pipeline” metrics that dominate so much talk about sales. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Heinz Marketing

FEBRUARY 8, 2021

Tomorrow’s difference makers are B2B organizations, building strategies and generating real predictable revenue. I think it doesn’t change the role of CRM, doesn’t change the role of some of the sales engagement tools like the Outreach and SalesLofts of the world. So I think it’s definitely helping.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Metadata

FEBRUARY 22, 2021

No one has enough cloud technology to need orchestration across adtech and martech and CRM, etc. The internet is about disintermediation. And just built a gigantic portion of the organization, and did something that not only was it entrepreneurial, but we told him not to do it. No one cares about journeys. Come on, at SaaS?

B2B 52

B2B Enterprise Management Work Management Marketing Management 52