Remove spam
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How You Can Get Started With Email Marketing Today

Salesforce Marketing Cloud

Make a new plan, Stan What is email marketing and why does it matter? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. The answer is easy if you take it logically, with these best practices.

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8 Reasons Why You Should Stop Using No-Reply Emails

Mailmunch

You’ll get more spam complaints. No-reply emails are notorious for being caught by spam filters, particularly if they belong to smaller companies. However, that doesn’t mean you won’t get marked as spam by the receiver. When they cannot do this, the next easiest step is to mark that message as spam and move on with things.

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In Defense of Unsolicited Email

The Point

Now, I hate spam as much as the next guy (though possibly slightly less than Phil.) In my day-to-day work, I run into many clients whose salespeople purchase email lists en masse from the likes of Data.com and upload them into their CRM system. Email, and even direct mail, is primarily used for lead nurturing, not lead acquisition.

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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. You need to comply with both of the regulations in your B2B sales and marketing. CASL is Canada’s Anti-Spam Law. Ensuring CAN-SPAM and CASL compliance will be enough.

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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. You need to comply with both of the regulations in your B2B sales and marketing. B2B Email Marketing Regulations: CAN-SPAM vs. CASL vs. the GDPR.

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3 Ways CRM Systems Can Help You Comply with GDPR

Zoominfo

How Can I Use CRM Systems for GDPR Compliance? If leveraged properly, certain CRM systems can help you meet the requirements of the GDPR, along with other incoming privacy laws and data-handling best practices. Here are three of the biggest ways CRM systems can help you comply with the GDPR: 1. Manage consent. Manage consent.

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What You Need to Know About Database Marketing

PureB2B

If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. Database marketing definitions often speak of its contrast to direct marketing. In truth, database marketing and direct marketing are far from polar opposites.