3 Lead Management Questions Sales will Ask Marketing

Modern Marketing

by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. A healthy lead management process transcends sales and marketing, resulting in a unified view from inquiry through opportunity to revenue. Here are 3 questions sales teams often pose to marketing after implementing a lead management process.

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B2B Marketing Automation gathers steam

grow - Practical Marketing Solutions

Marketing automation software is arguably the hottest segment of the CRM industry and becoming the centerpiece of many marketing programs. The increasingly challenging B2B sales environment is forcing companies to explore new ways to market and sell their products. Digg this!

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Can the social web play a role in customer retention?

grow - Practical Marketing Solutions

This process of listening, reacting and renewal must be continual and integrated through an effective CRM system. Digg this! The recession has culled the weak from the pack but it’s likely that your competition is still fierce.