9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Certainly, not every comment requires an immediate reply, but when a customer or prospect has a question or issue, response time matters.
3 Lead Management Questions Sales will Ask Marketing
AUGUST 1, 2011
In either case, we keep marketing so when that prospect is ready to engage again, we’ll know it and be ready to pass them onto sales. I’m in a sales cycle with a prospect that just received an email from corporate marketing. We use prospect and customer data to create highly targeted lead nurturing programs. But it will never completely replace the need for attention to detail from everyone who interacts with a prospect or customer. LinkedIn.
Is Your White Paper a Sales Pitch in Disguise?
Writing on the Web
APRIL 4, 2011
About the author Lauren Carlson : Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. Digg this! Share this on LinkedIn. That won’t look good to prospects… White Paper Details & Insider Secrets. I asked Laura Carlson to share with you here some important perspectives on content marketing.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Digg this! Share this on LinkedIn.
Demand Generation Vendors Offer Few Social Media Applications
Customer Experience Matrix
JUNE 2, 2009
This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. CRM vendor RightNow offers something similar under the label of Cloud Links. - add social media data to prospect profiles. These can be loaded into sales and CRM systems to make them easily accessible. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Facebook For CRM , Monday, July 19, 2010.
An Interview with Sean Geehan, CEO and Founder Geehan Group
Buzz Marketing for Technology
JULY 7, 2010
2. Target Decision makers at prospective target accounts. A: Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc. Share this on Linkedin. Digg this!
How to sell stuff on your B2B blog without being annoying
grow - Practical Marketing Solutions
MARCH 11, 2010
I’m going to focus on the tricky world of B2B … Feature blog-only special offers and discounts — This can also build readership if you can condition customers and prospects to look to the blog site for exclusive deals. Digg this! Share this on Linkedin.
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. Linkedin (90). Digg (58). Great content this month via the B2B Marketing Zone.