Remove CRM Remove Digg Remove Linkedin Remove Prospect

9 Criteria for Selecting a Social Media Monitoring Tool


Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Certainly, not every comment requires an immediate reply, but when a customer or prospect has a question or issue, response time matters.

3 Lead Management Questions Sales will Ask Marketing

Modern Marketing

In either case, we keep marketing so when that prospect is ready to engage again, we’ll know it and be ready to pass them onto sales. I’m in a sales cycle with a prospect that just received an email from corporate marketing. We use prospect and customer data to create highly targeted lead nurturing programs. But it will never completely replace the need for attention to detail from everyone who interacts with a prospect or customer. LinkedIn.

Trending Sources

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

About the author Lauren Carlson : Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. Digg this! Share this on LinkedIn. That won’t look good to prospects… White Paper Details & Insider Secrets. I asked Laura Carlson to share with you here some important perspectives on content marketing.

Paper 40

Best of 2009: Social Media Marketing, Part 1


Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions.

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

Modern Marketing

Here’s ours: CRM and social are no longer adjacent industries. By now everyone has read the three tactical pillars of this acquisition: Salesforce will integrate Radian6 into their Sales and Service Cloud, giving reps on both ends of the customer lifecycle much-needed insights into buyers and prospects. billion profiles for our clients – profiles that include not only who the prospects are, but also actionable details on all-important interactions with the organization.

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. CRM vendor RightNow offers something similar under the label of Cloud Links. - add social media data to prospect profiles. These can be loaded into sales and CRM systems to make them easily accessible. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system.

19 New Featured Sources on the B2B Marketing Zone


Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Facebook For CRM , Monday, July 19, 2010.

An Interview with Sean Geehan, CEO and Founder Geehan Group

Buzz Marketing for Technology

2. Target Decision makers at prospective target accounts. A: Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc. Share this on Linkedin. Digg this!

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. Linkedin (90). Digg (58). Great content this month via the B2B Marketing Zone.

B2B 0