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When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.

Velocity Partners

Say you are a company who primarily sells a CRM platform, but also has a cybersecurity module. It doesn’t touch upon the personalized customer management benefits of the CRM or the robust security features of the cybersecurity software. One common denominator might be: “Streamline Operations with Maximum Efficiency.”

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Top 10 Ways B2B CRM Strategies Assist Marketing & Sales

Valasys

In a fiercely competitive & ever-evolving B2B landscape, marketers must optimize their B2B CRM strategies to better interpret the complex nature of customers’ psychologies to optimize their marketing & sales endeavors. How Integrated & Optimized B2B CRM Strategies Benefits Businesses.

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We’ve Seen a 117% Increase in Small and Medium-Sized Businesses Researching AI Solutions. Here’s Why Marketers Need to Capture Their Attention

Madison Logic

As businesses continuously seek methods to outperform their competitors, it is evident that AI has become the new frontier for enhancing productivity, driving economic growth, and achieving competitive differentiation. This content should be mapped to each stage of the buyer’s journey to take ownership of the customer experience.

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How to Leverage Intent Data to Drive More Business

NetLine

Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

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6 Ways Breaking Sales Call Rules Leads to More Sales Success

Zoominfo

Our research has shown how much sales calls have changed in the last year. Longer sales cycles. Differentiating your product early through your pricing points is, therefore, an approach with a high likelihood of payoff. Does your product have a better feature range? There are more touchpoints per closed-won deal.

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How to Sell Your Boss on a CRM Purchase

GreenRope

How to Sell Your Boss on a CRM Purchase. A quick commentary: The following blog post was originally posted on FindAccountingSoftware.com, and is extremely informative for those of you trying to sell your executive team on a CRM software. Sales leaders looking to boost sales with an investment in CRM software face a challenge.

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How to Sell Your Boss on a CRM Purchase

GreenRope

How to Sell Your Boss on a CRM Purchase. A quick commentary: The following blog post was originally posted on FindAccountingSoftware.com, and is extremely informative for those of you trying to sell your executive team on a CRM software. Sales leaders looking to boost sales with an investment in CRM software face a challenge.