article thumbnail

Marketing Automation and CRM: a Match Made in Heaven

BenchmarkONE

When it comes to iconic couplings, we’ve got Beyonce and Jay-Z, peanut butter and chocolate, and… marketing automation and CRM. . Yes, just like the perfect matches that have come before them, sparks fly when marketing automation software meets CRM. What do CRM and Marketing Automation Tools do? How do we know?

article thumbnail

5 Ways to Improve Your Email Marketing with CRM

GreenRope

5 Ways to Improve Your Email Marketing with CRM. Both of these stats tell us a lot about the importance and effectiveness of email marketing. In this blog post, we are going to cover 5 ways you can improve your email marketing strategy using CRM. The importance of CRM in Email Marketing. 1 Personalization.

CRM 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Important Stats about the Best Times to Send Emails

BenchmarkONE

If you’re not familiar with your audiences’ demographics or are sending a general email without any open data, this is a good starting place. Set up an A/B test in your CRM to have your email send out at two different times on the same day—first, at the baseline Tuesday at 10 a.m. is the best general time to send your marketing email.

Stats 97
article thumbnail

Stats to Track Through the Customer Lifecycle

Ontraport

At this point, your audiences are cold — meaning these people are nameless (not in your CRM database), and you’re trying to do two things: “Cookie” them so that even if they don’t opt in for anything or give you their contact information, you can at least retarget them. Stats to track in the Attract stage. Cost per click (CPC).

Stats 64
article thumbnail

Marketing Automation and CRM: a Match Made in Heaven

BenchmarkONE

When it comes to iconic couplings, we’ve got Beyonce and Jay-Z, peanut butter and chocolate, and… marketing automation and CRM. . Yes, just like the perfect matches that have come before them, sparks fly when marketing automation software meets CRM. What do CRM and Marketing Automation Tools do? How do we know?

article thumbnail

Marketing Automation and CRM: a Match Made in Heaven

BenchmarkONE

When it comes to iconic couplings, we’ve got Beyonce and Jay-Z, peanut butter and chocolate, and… marketing automation and CRM. . Yes, just like the perfect matches that have come before them, sparks fly when marketing automation software meets CRM. What do CRM and Marketing Automation Tools do? How do we know?

article thumbnail

Social CRM: To Better Serve Today’s Social (and Smarter) Customer

SWZD

Social CRM means different things to different organizations and people. Social networks are constantly growing, and so is the need for social CRM. Let us look at how traditional CRM has evolved into Social CRM (SCRM), and what other factors have led to this burgeoning growth. PR’s Role in Social CRM.

CRM 63