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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Your system captures the contact details in your CRM. Other touchpoints or triggers signal the system to send fitting messages. For example, an abandoned cart can trigger an email reminder to complete the purchase. You simply design a campaign for each demographic. You don’t have to create each message for every lead.

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

Set Up Workflows: Once you know what actions you want customers to take and what campaigns you need, design your triggers, schedules, and workflows in your email marketing software. Triggers are the events or actions that automatically initiate the sending of emails, such as subscribing to a newsletter or abandoning a cart.

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What is call analytics and how does it deliver key insights to marketers?

Martech

Dynamic number insertion (DNI) is used to enable marketers to assign unique phone numbers to different digital marketing campaigns in order to track the source of an inbound call. The data can also be used post-call to feed CRM systems and trigger nurturing campaigns. Capabilities of call analytics platforms.

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Implementing Personalization at Scale in B2B Marketing Campaigns

SalesIntel

Some personal data you can collect include demographic data, behavioral data (like website interactions), purchase history, and more. For example, if you’re a CRM provider, you might notice that a client using your basic package often reads content about advanced analytics. These data will then drive more personalized messages.

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Workflow 101: Triggers and Use Cases

GreenRope

A common use case might include: Trigger: Meet a lead at a networking mixer. Step 2: Workflow triggered (See below for triggers). Now you have an idea of what a workflow is and how they make your life easier, so let's go over different ways that you can trigger a workflow. Triggering a workflow.

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Workflow 101: Triggers and Use Cases

GreenRope

A common use case might include: Trigger: Meet a lead at a networking mixer. Step 2: Workflow triggered (See below for triggers). Now you have an idea of what a workflow is and how they make your life easier, so let's go over different ways that you can trigger a workflow. Triggering a workflow.

article thumbnail

Workflow 101: Triggers and Use Cases

GreenRope

A common use case might include: Trigger: Meet a lead at a networking mixer. Step 2: Workflow triggered (See below for triggers). Now you have an idea of what a workflow is and how they make your life easier, so let's go over different ways that you can trigger a workflow. Triggering a workflow.