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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

Innovation Overview The newly-announced Einstein 1 platform and tools allow for a more seamless integration into the core Salesforce business Cloud. The AI Cloud analyzes behavior and activities and combines with meta-data and CRM data, to better identify target lists.

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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

Experts predict businesses will offer many of these payment methods moving forward. If you own a business, this doesn’t mean you should completely forgo banking cards and start using mobile wallets instead. Savvy businesses accept both banking cards and mobile wallets as viable payment methods. Credit and Debit Cards.

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The Ins and Outs of Facebook Landing Pages

Hubspot

The landing page wasn't busy. In most cases, you won't need to make more than a few small adjustments to one you already have. There's no landing page creation tool for Facebook, but you can insert them into ads via Ad Manager to boost leads and conversions. This morning, for example, I checked my timeline.

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The Easy Step-by-Step Guide to Creating a Website

Hubspot

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Maybe you’re starting a new business venture or developing your personal brand. However, if it makes sense for your business, you might want to check out an alternate extension like.us

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7 Winning Strategies for Account Based Marketing Success

The ABM Agency

A comprehensive persona should include: Demographic information: Age, gender, education level. An ICP outlines the characteristics of your perfect customer, helping you focus on accounts that are most likely to convert and bring value to your business. Professional background: Job title/role/functionality/responsibilities.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

The importance of email marketing is an established fact among marketers and business leaders. Companies are realizing the importance of investing in an email software, with reports suggesting that around 49% of businesses use some form of email automation. 8 Key Must-have Features of Email Marketing Platforms. Audience segmentation.

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Workflow 101: Triggers and Use Cases

GreenRope

Workflows help implement specific business processes and help a team/business stay organized and on top of their follow ups, projects, and tasks. •Maintain consistency in business processes. Clicks: Using the Link Library (found under the Media Library), any link you insert into your emails can trigger a workflow.