Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

MARCH 26, 2015

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database. Vendemore ( reviewed here ) is another option.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

NuSpark Consulting

OCTOBER 21, 2012

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). B2B DISPLAY ADVERTISING PLATFORMS. That’s a unique lead nurturing tactic!

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

Metadata

MARCH 25, 2021

Why We Needed Software I knew we would need to find a solution to become hyper-targeted towards each of our ICPs, while also leveraging insights from our CRM to ensure the right message was reaching the right persona at the right time. Why should you care? Less wasted spend, more revenue. I promise this is not a paid sponsorship.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Metadata

MARCH 26, 2021

Why We Needed Software I knew we would need to find a solution to become hyper-targeted towards each of our ICPs, while also leveraging insights from our CRM to ensure the right message was reaching the right persona at the right time. The details Here’s how Metadata optimizes demand gen efforts. Why should you care?

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Using website personalization technologies like Marketo web personalization or Demandbase, a marketer can identify the company and/or industry a visitor represents based on their IP address alone.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Adobe Experience Cloud Blog

JANUARY 23, 2017

You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. If they visit your pricing page, indicating an even greater interest in buying, it will increase by 10, and so on. Because they provided their contact information, they are considered “known.”

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48