Martech

MARCH 29, 2022

CRM marketing platform Optimove has announced that it has acquired Scotland-based mobile messaging provider Kumulos in an expansion of its messaging capabilities, enabling brands to orchestrate multichannel marketing journeys across web, email, and mobile channels. Customized in-app messages with branding. Why we care.

Deep Linking 80

Deep Linking Mobile Marketing Acquisitions Trigger Marketing 80

SmartBrief - Marketing

SEPTEMBER 18, 2023

Some sellers worry that they will only secure one-off purchases because they don’t own the customer data like they would with a DTC conversion where they would be able to initiate CRM activity. That involves mobile attribution where tracking links either drop off, or customers are deposited at the Amazon log-in screen.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Single Grain

NOVEMBER 12, 2020

Integrate your CRM and marketing automation with lead capture sources. Internal Links. Contains 1-2 deep links to relevant content. Outbound Linking (contains 1-2 links to authoritative & relevant sites). Build a strategy around these metrics, but don’t go too crazy. Has clear taxonomic organization.

Startups 114

Startups SEO Long Tail Marketing Marketing & Strategy 114