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Why Your Small Business Should Care About Clean Data

Salesforce Marketing Cloud

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Delete that dirty data Learn more about Starter Suite, the most complete CRM starter suite, or look into our additional small business solutions.

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7 Ways to Improve Your Lead Management Process

Zoominfo

In fact, 35 to 50% of sales go to the vendor who responds first ( source ). Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ). Combat this problem by scrubbing your lead database and removing duplicates.

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Did Somebody Ask About Data Quality?

DealSignal

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. The math behind data decay.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you.

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7 Ways to Improve Your Lead Management Process

Zoominfo

In fact, 35 to 50% of sales go to the vendor who responds first ( source ). Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ). Combat this problem by scrubbing your lead database and removing duplicates.

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3 Ways to Keep Your MarTech Stack Tidy

Adobe Experience Cloud Blog

To get a picture of this trend, take a look at Scott Brinker’s Marketing Technology Landscape Supergraphics , which shows a crowded market with 1,876 vendors in 43 categories. De-duplication. It’s clear that solution vendors are pioneering wonderful technologies and solving real-world problems for marketers. Attribution.

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Welcome to the RevTech Revolution

6sense

The martech landscape is teeming with micro-solutions for every nagging problem the marketing automation platform vendors aren’t able to solve (or they themselves created). Your CRM wasn’t built to facilitate decision making; it was built to store records. Sales tech is no different.