CRM, De-duplication and Training

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

JANUARY 30, 2015

Train and motivate them well. How do I match and de-duplicate customer records effectively? Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Test a few vendors to find the one that works best with your data. Give them objective rules to follow.

De-duplication

De-duplication Work Management Marketing Management Marketing Attribution

5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

SEPTEMBER 7, 2010

These technologies included a marketing automation platform and a CRM system. During my time with them, it soon became apparent that their CRM system was not faring much better either. With marketing automation and CRM, it’s not any different.

Work Management

Work Management Marketing Automation Services Marketing Management De-duplication

B2B Marketing Zone

6 thorny data problems that Vex B2B marketers, and how to solve them

5 Reasons Why Marketing and Sales Technology Just Won’t Work

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