Building Your B2B Marketing Database
Biznology
AUGUST 26, 2013
SIC or NAICS. Unique identifier (to match and de-duplicate records). Start with contact records, whether they sit in a CRM system, in Outlook files, or even in Rolodexes. Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Account name, address.
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