Adobe Experience Cloud Blog

FEBRUARY 26, 2016

De-duplication. While most unitasker solutions provide seamless integration with CRM and marketing automation systems, each still introduces a new set of data unique to the solution. Some of the hottest unitasker categories are: Predictive lead sourcing. Predictive lead scoring. Attribution. Data enrichment.

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Adobe Experience Cloud Blog

DECEMBER 10, 2013

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. Here are 5 ways to keep your database clean and in compliance.

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Adobe Experience Cloud Blog

MAY 8, 2015

No matter how well-maintained your data is—whether it resides in your CRM or on a spreadsheet—as you upload it into your automation platform, it’s important to take the opportunity to clean it. Don’t push every last piece of data over to the CRM. Don’t throw everything you have into your marketing automation platform and CRM.

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LeanData

MARCH 25, 2014

Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. To learn more, call (408.827.LEAN) Lisa Tarter.

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Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. To learn more, call (408.827.LEAN) Lisa Tarter.

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Enterprise Management De-duplication Work Management Marketing Management 40

Content Standard

APRIL 22, 2015

All Other Touchpoints: Referred to as “interesting moments” by Marketo , these are specific actions the lead can take that are chosen and identified by members of your team. This is one of my favorite reports in Marketo because it shows all marketing touchpoints at the company level. Duplicate leads.

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Heinz Marketing

AUGUST 5, 2021

I.e., the ability to route accounts from the ABM platform into your CRM system based on a certain stage or action. Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Integrations: HubSpot, Marketo, Outreach, SalesLoft, Sendoso, and more. Is there automation functionality?

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Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). How Do You Measure Data Quality? Can records be combined? Timeliness : Is the data fresh?

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DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). How do you measure data quality? Can records be combined? Timeliness : Is the data fresh?

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Adobe Experience Cloud Blog

MARCH 26, 2015

If you don’t have clean data you might be sending people the wrong email campaigns, sending duplicate emails, and tracking skewed metrics. A data enrichment tool integrates with your marketing automation and CRM systems so you can get all of the right data that you need to find new prospects and market to them.

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