ANNUITAS

OCTOBER 6, 2010

Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead. This of course meant that the 4,000 leads the organization thought they were generating were actually much less. Define Your Lead Qualification Process.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

LeanData

MARCH 25, 2014

Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40