SmartBug Media

MAY 11, 2020

CRM administrator: Plan the order of your sync; lead any special integration needs. Deep Clean Your CRM. Sweeping out the dusty corners of your CRM should be priority No. Plus, it chooses from duplicate records at random when logging activity history. Map Out Your CRM Sync. Assess disengaged leads.

Marketo 66

Marketo De-duplication Marketing Automation Services Landing Pages 66

Televerde

FEBRUARY 20, 2020

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. Be sure to integrate the contacts in your CRM into your shiny new technology.

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. The math behind data decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Zoominfo

FEBRUARY 12, 2019

Test different form fields, CTAs, and more to optimize your landing pages for higher conversion rates and improved lead management. Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ).

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Capstone Insights

OCTOBER 1, 2017

and CRM your sales team has ( Salesforce , Dynamics , Oracle Sales Cloud , GoldMine , etc.). Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. lead score change, status value change, or any field value change).

Lead Management 40

Lead Management Lead Ranking De-duplication Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.). Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. This impacts productivity.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.). Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. This impacts productivity.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Televerde

SEPTEMBER 11, 2019

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. Be sure to integrate the contacts in your CRM into your shiny new technology.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

De-duplication. While most unitasker solutions provide seamless integration with CRM and marketing automation systems, each still introduces a new set of data unique to the solution. Some of the hottest unitasker categories are: Predictive lead sourcing. Predictive lead scoring. Attribution. Data enrichment.

De-duplication 48

De-duplication Work Management Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

MAY 8, 2015

No matter how well-maintained your data is—whether it resides in your CRM or on a spreadsheet—as you upload it into your automation platform, it’s important to take the opportunity to clean it. Your data may contain many fields, but not all of them will be relevant for your marketing automation platform. Consolidate It.

De-duplication 48

De-duplication Sales Qualified Leads Marketing Automation Services Leads 48

TrustRadius Marketing

SEPTEMBER 8, 2022

Customer relationship management ( CRM ) may be the most common business software on the market. We go into the pros and cons of this powerful business software and offer up good CRM options for beginners. . We go into the pros and cons of this powerful business software and offer up good CRM options for beginners. .

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Zoominfo

APRIL 27, 2022

Delete outdated and unusable records Merge duplicates to prevent fragmented profiles Automate lead-to-account linking Consolidate your stack as much as possible With a clean, organized and updated database, complying with data privacy regulations becomes far more straightforward. How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Content Standard

APRIL 22, 2015

Consider adding a field to your forms to ask, “How did you hear about us?” Potential Roadblocks, and How to Overcome Them: Lack of CRM or MAP adoption and compliance for end users. Duplicate leads. Duplicates can seriously throw off your numbers. There are many tools to help de-dupe your database (i.e.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Hubspot

DECEMBER 21, 2011

Adjust form fields to better qualify and distribute leads. We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional.

Lead Management 28

Lead Management Lead Scoring Lead Ranking Sales Qualified Leads 28

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). How Do You Measure Data Quality? Can records be combined? Timeliness : Is the data fresh?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Zoominfo

MAY 18, 2022

The field of revenue operations has become critical for today’s insight-driven sales and marketing teams, responsible for everything from technology strategy and data quality to project management and KPIs. ZoomInfo’s OperationsOS suite automatically cleans, enriches, normalizes, de-duplicates, and unifies data sources.

Marketing Automation Services 130

Marketing Automation Services Work Management Cost per Acquisition Marketing Management 130

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). How do you measure data quality? Can records be combined? Timeliness : Is the data fresh?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

6sense

DECEMBER 10, 2021

And sales insights are also extracted (digital account insights in SFDC, activated accounts in CRM hosted sales platforms). Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). 1 CRM that nobody managed. Impressive Results.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62