Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management
Capstone Insights
OCTOBER 1, 2017
In my last post , I framed out the three main lead management approaches in B2B SaaS. and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.). As such, when two or more leads or contacts are pulled back from the CRM for the same person (think same email address) they are merged.
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