Zoominfo

APRIL 23, 2020

Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas. Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Data Quality and Management.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). But 30% of that data goes bad each year. Intent data. DiscoverOrg has more integrations than any other data provider.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Heinz Marketing

AUGUST 5, 2021

I.e., the ability to route accounts from the ABM platform into your CRM system based on a certain stage or action. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. DemandBase.

Account Based Marketing 124

Account Based Marketing ABM De-duping Marketing Automation Services 124

LeanData

NOVEMBER 2, 2022

Clue #3 — The number of contact records in your CRM seems inflated. Clue #4 — Leadership has been commenting that pipeline data seems inaccurate. You’ve got dirty data. . Why You Should Care About Data Hygiene. The longer data quality is ignored, the more costly the solution becomes.

Work Management 98

Work Management Data Hygiene Marketing Analytics Tools Marketing Management 98

SalesIntel

AUGUST 13, 2021

Data cleansing: Data cleansing includes discovering inaccuracies in data, rectifying them, normalizing data, de-duping it, and keeping the data up to date. To update and enrich lead information, intelligence tools must interface with your CRM.

De-duping 52

De-duping Tools Work Management Marketing Management 52

SalesIntel

FEBRUARY 8, 2023

Data that is duplicated, erroneous, and harmful to your success. Data is the lifeblood of your CRM system, and data errors affect the entire system, sales effectiveness, and revenue. It provides information that takes up your time and leads teams to lose faith in the CRM and one another.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Engagio

OCTOBER 20, 2020

Intent data. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit. If they are, then intent data will let you know that now is a good time to reach out to them. Brush up on your technical skills and write a script to scrape data from sites.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114