ANNUITAS

OCTOBER 6, 2010

Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead. Make sure you define a process for how data is compiled , segmented, and de-duped. It was closer to 800-1,000 per month.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

markempa

MARCH 30, 2007

You will most certainly need their expertise in massaging and de-duping the data. Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

Zoominfo

APRIL 23, 2020

Validity : Does the data conform to a common syntax? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). Uniqueness : Are there duplicate records? Can records be combined?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? A customer relationship management system (CRM), or simply an Excel spreadsheet if you can’t afford a CRM, provides a single, central location to store customer information so you can update it easily and ensure accuracy.

Lead Ranking 120

Lead Ranking Lead Scoring De-duping Optimization 120

DiscoverOrg

MAY 7, 2019

Validity : Does the data conform to a common syntax? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). Uniqueness : Are there duplicate records? Can records be combined? vs. “avenue”).

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

LeanData

NOVEMBER 2, 2022

Clue #3 — The number of contact records in your CRM seems inflated. It’s common knowledge that CRM data must be cleaned regularly. Salesforce recommends that you create a CRM “style guide” and hold your employees to that standard. But before you do, it’s important to get buy-in from your CRM users. Just sayin’.

Work Management 98

Work Management Data Hygiene Marketing Analytics Tools Marketing Management 98

Adobe Experience Cloud Blog

MARCH 20, 2013

And before you repeat the cycle, clean your database so that only opted-in, de-duped, and non-spam trap emails are used.”. Collect data from Marketing, CRM and even Finance whenever possible. Best Practice #9: Hand Leads to Sales on a Silver Platter–Align Marketing and Sales Using CRM. Marketers: resist!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48