Engagio

OCTOBER 25, 2017

Mapping parent-child relationships in CRM. Labeling accounts by tagging in CRM. Ongoing management of data (de-duping, enriching, etc.). Namely, who is responsible for driving opt-ins and developing plays, from early to late stage? You can call upon your current marketing team to support your strategy.

Account Based Marketing 80

Account Based Marketing Ideal Customer Profiles ABM De-duping 80

Engagio

SEPTEMBER 9, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. No need to read through a stack of posts from a dozen bloggers. This is it. It’s like reading an eBook but in an easier and more digestible way.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

markempa

MARCH 30, 2007

You will most certainly need their expertise in massaging and de-duping the data. Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events. My experience has been been around 45%. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Adobe Experience Cloud Blog

MARCH 20, 2013

by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices. Everyone loves a good “Best Practices” list! Marketing automation without a lead process is just like that… navigating without a map in the hopes of getting to the right place.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48