de-dupe 
LeanData
MAY 6, 2022
After its acquisition by Forrester, the model is now branded the B2B Revenue Waterfall, and it focuses on buying groups — called demand units — rather than traditional leads. . Leads were too small, accounts were too big, but an opportunity-centered model was “just right.”. One example Liz shared was with their Caterpillar account.
SalesIntel
FEBRUARY 8, 2023
Data is the lifeblood of your CRM system, and data errors affect the entire system, sales effectiveness, and revenue. It provides information that takes up your time and leads teams to lose faith in the CRM and one another. Data might degrade due to a variety of reasons. Make sure you’re on the same page.
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SalesIntel
AUGUST 13, 2021
Furthermore, Sales Intelligence assists you in lead generation and offers you up-to-date information about your potential customers. Data cleansing: Data cleansing includes discovering inaccuracies in data, rectifying them, normalizing data, de-duping it, and keeping the data up to date.
Engagio
OCTOBER 25, 2017
This includes: Matching leads to account. Mapping parent-child relationships in CRM. Labeling accounts by tagging in CRM. Ongoing management of data (de-duping, enriching, etc.). Who reviews account data on a regular basis? In most companies, Marketing Operations handles these tasks. Revenue marketing (e.g.,
Engagio
SEPTEMBER 9, 2020
But finding the right person to lead your ABM team can be the difference between success and failure. Adept at leading teams and managing relationships and projects. Anyone who doesn’t fully understand the business implications could lead your organization down a costly path that yields insignificant returns. The list goes on.
ANNUITAS
OCTOBER 6, 2010
Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2012
by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?
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