Remove de-dupe vendor
article thumbnail

What Do You Need for Successful Nurturing?

ANNUITAS

The only thing these kinds of communications do is tell me that the vendor has no clue who I am. Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead. Define Your Lead Qualification Process.

article thumbnail

Marketing Technology Landscape Supergraphic (2016)

chiefmartech

Vendors: if I did not include you or you feel I miscategorized you, I apologize — please set the record straight in the comments thread below.) As always, I owe a large debt of inspiration to Terry Kawaja , the godfather of vendor LUMAscapes. Marketing Automation & Campaign/Lead Management (161).