Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Ambal's Amusings

DECEMBER 21, 2012

Crowd Factory helps marketers put a powerful social campaign on Social Media channels, whether it’s your website, emails, banner ads, landing pages, your Facebook page and other online marketing channels. A Powerful Social CRM Database. How can marketers leverage the Crowd Factory? Customer Acquisition.

Social Media 100

Social Media Social Marketing Tools Planning 100

GreenRope

JULY 27, 2020

When used correctly, marketing automation improves the customer experience by delivering relevant and personalized content in a timely fashion. The fact that three-quarters of online marketers are using automation to reach their customer base is evidence of the technology’s success.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 31, 2012

CRM Systems. Database Marketing. Accounting and Billing Software. Ad Tracking. Advertising Systems. Art and Designers. Auditing Services. Competitive Intelligence. Consultants. Consultants, Fulfillment. Content Licensing. Digital Delivery. Distribution. Editorial Services. Email and Fax Services. Fulfillment. Mobile Content.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

JULY 31, 2009

As a front end lead generation technology, vs. a traditional lead management or automation solution, Demandbase is aligning to "push" the most qualified business contacts from the highest potential businesses directly to the desktop, Inbox, CRM or marketing system - whatever is most important to the customer.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 23, 2011

To give you an idea of the scope of MarketingPilot, here is a set of headings from its Web site: Alerts - Analytics/Performance Measurement - Approvals - Budgets - Calendars - Campaign Management - Collateral Management - Contract Management - CRM - Digital Asset/Document Management - Direct Marketing - Direct Response - Editions - Email Marketing (..)

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120