Zoominfo

JANUARY 28, 2019

This Twitter Chat will discuss the ins and outs of B2B blogging, tips and tricks for producing high-quality content, and the role business blogging plays in a comprehensive marketing strategy. Data Hygiene. Modern sales and marketing professionals are starting to understand the importance of contact and account data.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Zoominfo

JUNE 3, 2018

4 Reasons Why CRM Data Hygiene is Critical to ABM Success. There’s one caveat, though– you must have access to clean, high-quality data in order to reap these benefits. And, unfortunately, data hygiene is a significant problem amongst modern marketers. Bad data costs U.S. Bad data costs U.S.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

The Point

NOVEMBER 29, 2017

And yet most companies, even those with sophisticated marketing automation and CRM technologies at their disposal, do a poor job of genuinely measuring campaign success beyond basic metrics like clicks and leads. Know What’s Working. It seems almost quaint to suggest that B2B marketers should track success.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Zoominfo

JULY 2, 2020

Tips for Marketing Automation Implementation As with many things in life, jumping in without a strategy is rarely a recipe for success. Prioritize Data Hygiene As we said earlier, data hygiene can be one of the biggest obstacles to success when it comes to automation.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

FEBRUARY 12, 2019

Whether you’re new to lead management, or you’re looking for some tips to fine-tune your lead management process, today’s blog post is for you. 7 Tips for Improved Lead Management As we’ve established, lead management is a complex, multi-step process. Fortunately, we’re here to help. Let’s get into it! What is lead management?

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Only B2B

NOVEMBER 20, 2023

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing. Do you have any tips or advice for data cleaning ?

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

Martech

JULY 21, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Do marketers think their work gets done primarily in a Salesforce CRM or on Zoom? If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Work Management 102

Work Management Enterprise Management Marketing Automation Services Data Hygiene 102

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. What best practices should we put in place? ” Opens and clicks, for example, are very different metrics.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

InsightSquared

AUGUST 28, 2019

We aren’t Salesforce consultants (close to it though), but InsightSquared is able to provide visibility into where data isn’t being inputted or updated to provide your team with best practices to create a culture of accountability. The Road to a Cleaner CRM. Just the Basics…. Rep Management Best Practices.

Forecasting 218

Forecasting CRM Process Startups 218

DealSignal

FEBRUARY 18, 2024

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. The contact data that enters your CRM should be accurate and up-to-date so you’re not wasting precious selling time. These are all time-consuming tasks that can easily be taken off your plate.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

DealSignal

SEPTEMBER 27, 2021

Poor quality or inaccurate customer data If sales and marketing teams don’t create standardized processes for the technologies they use, a lot can get lost in translation. To learn more about why these success factors are so important and find actionable tips for implementing them, make sure to read this article where we take a deeper look.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

InsightSquared

AUGUST 28, 2019

We aren’t Salesforce consultants (close to it though), but InsightSquared is able to provide visibility into where data isn’t being inputted or updated to provide your team with best practices to create a culture of accountability. The Road to a Cleaner CRM. Just the Basics…. Rep Management Best Practices.

Forecasting 136

Forecasting CRM Process Startups 136

The Mx Group

MAY 17, 2018

I joined thousands of my fellow marketing automation experts at the show and this year, MAP tips, tricks, use cases and implications surrounding AI, GDPR and ABM were big themes. Here are some of my top tips. For maximum success using your MAP, leverage best practices surrounding data hygiene, such as: Size: The smaller, the faster.

Contacts 69

Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

Scoop.it

DECEMBER 28, 2021

Sales CRM help you free up your sales reps for higher ROI tasks. Maintaining good data hygiene isn’t the most fun aspect of lead management. However, it is incredibly vital to ensure our lead data is accurate. Maintain Your Database. Your sales and marketing team only has so much time and bandwidth in the day.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

Moz

FEBRUARY 14, 2019

So today I'm going to be talking to you about data hygiene. Then when someone submits a form, it's recorded on your website, but then that data also gets pushed over to your sales CRM. But then the third wrinkle is then you have Salesforce or HubSpot or whatever your CRM is now recording Pacific time. That's okay.

Data Hygiene 54

Data Hygiene Marketing Analytics Tools Paid Search Agency Advertising Agencies 54

Adobe Experience Cloud Blog

MARCH 24, 2016

For many companies, this is often your marketing automation systems, customer database/CRM and content management system (CMS). For example, understand your data flow, rules, and data hygiene processes. What other tips do you have for evaluating these solutions for the best fit for your business?

Work Management 48

Work Management Marketing Management Data Hygiene Thought Leadership 48

DealSignal

APRIL 3, 2023

Poor quality or inaccurate customer data If sales and marketing teams don’t create standardized processes for the technologies they use, a lot can get lost in translation. To learn more about why these success factors are so important and find actionable tips for implementing them, make sure to read this article where we take a deeper look.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

Zoominfo

MAY 13, 2019

What is a B2B data provider? The term data provider covers a wide array of business services. Think sales intelligence, pipeline prediction, data hygiene , CRM management, and so much more. In the early days, data providers started out as a way to sell contact information. Lets, jump into it!

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

Zoominfo

JULY 31, 2019

With decay like that, it’s no wonder companies struggle to keep their data clean. But, before we begin to teach you the ways of data hygiene, here’s exactly what we mean when we refer to bad data : Missing fields. Data entered in the wrong field. In an environment where data is currency, quality is key.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

FEBRUARY 23, 2018

What Is A B2B Data Provider? The term “data provider,” covers a wide array of business services. Think sales intelligence , pipeline prediction, data hygiene, CRM management, and so much more. In the early days, B2B marketing data providers started as a way to sell contact information. Conduct Your Research.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Zoominfo

JULY 10, 2018

40% of business objectives fail due to inaccurate data. Here are our top tips for optimal database health: Perform a Database Audit: The first step towards proper data management is to perform an audit on your existing contact database to uncover inaccuracies, errors, and missing information. The list goes on.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

SmartBug Media

APRIL 22, 2021

Managing customer relationship management (CRM) data hygiene. Streamlining data to one single transparent source of truth. SalesOps and RevOps: Tips for Success. Automating reports and dashboards. Integrating sales tools and software. Implementing sales enablement assets. Onboarding and training sales reps.

Marketing Attribution 98

Marketing Attribution Work Management Data Hygiene Marketing Management 98

DealSignal

JUNE 14, 2021

For example, you can fine-tune the lead scoring mechanism on your team’s CRM to better reflect the work you’ve put into your ICPs. And with the help of a third-party data platform, you can receive a targeted list of decision-makers to focus your outbound sales tactics on. Take tip number two, for example.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing & Strategy Data Hygiene Multi-Channel 52

Act-On

NOVEMBER 7, 2023

Data Hygiene: The overall quality of your email list and the associated data. Keep these tips in mind if you find yourself with a damaged reputation in need of repair. Use only the very best data. Collect this information via form fills and update your CRM to help your segmentation efforts. for your???

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Zoominfo

NOVEMBER 25, 2018

In today’s post, we’re providing you with our top tips for marketing automation implementation success. CRM managers. Prioritize Data Hygiene. Data quality issues are often overlooked, but ultimately, data is the foundation of your marketing automation system. How to get More from Your B2B Data.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

SalesIntel

JUNE 30, 2021

SalesIntel removes the three biggest time killers: Adding Prospects to a CRM: Despite massive automation in the spheres of sales and marketing, lots of work is still carried out by hand. Businesses frequently purchase contact lists for their sales staff to prospect, which they must manually add into their CRM. Try Our Data for Free.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Data hygiene is key.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Scoring Lead Ranking 48

Leadspace

SEPTEMBER 11, 2019

Although initial market research can get you this far, actually diving into your own customer data and insights is the best way to determine who is actually interested in your product. Your own marketing data will have far more truth to it than your overall market research. There is a ton of data out there.

Webinar Metrics 48

Webinar Metrics Lead Ranking Marketing Management Lead Scoring 48

SnapApp

OCTOBER 3, 2017

List your top 1-3 tips for B2B companies struggling to align their sales and marketing teams? . The goal was to uncover actionable tips you can implement to better align your sales and marketing teams, and ultimately close more deals. . . Bonus tip: Spend one day a month in sales. Here are the responses. . . Listen to calls.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

ClickDimensions

JUNE 27, 2022

Clean data is fundamental to obtaining the answers to questions such as exactly which contacts are missing important data fields or which channels drive the most conversions. . Here’s 5 simple tips on how to increase your conversions and accelerate sales. . Want to boost your conversions? The true cost of doing nothing .

Data Hygiene 52

Data Hygiene Organic Leads Contact Marketing B2B Sales 52