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Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

In addition, this may become the key to more accurate data and analytics. About 53% believe that insights into B2B customers will become clearer by focusing on data integrity as well, such as data hygiene, cleanliness and robustness.

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How Good Content can Help Improve Database Health

The Point

Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.

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Exploring the Best Cognism Alternatives: A Comprehensive Comparison of Features and Pricing

SalesIntel

Main features: Over 20 million companies are available Proprietary and accurate company technographic data that you can export to your own database Unlimited data access Data on Buying Intent including over 12,000 topics Over 14 million human-verified contacts 95% accurate B2B account and contact information.