Salesforce Marketing Cloud

AUGUST 16, 2023

At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. 5 ways to learn how to elevate your customer service strategy with AI at Dreamforce 2023 1. With a little help from AI.

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

B2B Marketing Traction

FEBRUARY 6, 2015

In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. Pros of using LinkedIn for Customer Relationship Management (CRM). Cons of using LinkedIn for Customer Relationship Management (CRM). Is using LinkedIn for CRM too much of a risk?

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

Biznology

FEBRUARY 17, 2021

Want to improve your online customer support? Look at these plug-and-play (aka out-of-the-box) AI solutions created with smaller budgets in mind: Google launched AI Hub, now in Beta testing and they say its ‘customer-friendly’ pricing will make it a perfect fit for small businesses. There’s a chatbot for that. That’s AI too.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Sword and the Script | B2B

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. For example, just 50% talk to sales or customer support.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Webbiquity

AUGUST 18, 2020

Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. A tool to manage and produce conferences, workshops, and other virtual events. Tools for hosting virtual summits, online meetings, workshops, and webinars.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

DealSignal

NOVEMBER 9, 2022

Once you have enough data to construct your ideal customer profile, you can base your entire customer journey on this information. This will move leads through your sales funnel with much less friction, and in turn, provide your customers with a tailored journey – improving customer experience overall. Verify data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

MKT1

JUNE 5, 2023

And I recognize that you need to build loops, so existing customers help you get new customers. Here’s the schedule: 2 Hour Workshop: How to hire your first few B2B marketers Jun 15, 9 - 11 AM PT $250. It’s important to not stop your funnel at “closed won” aka acquiring a paid customer.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. It helps you manage all your sales and customer relationships in one place. They were part of keynote sessions, panel discussions, workshops, etc.

Case Study 90

Case Study Case Studies Work Management Studies 90

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics.

Social Media 100

Social Media Communities Wiki Work Management 100

Cintell

NOVEMBER 9, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! Customer-centricity is a competitive advantage! We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Zoominfo

OCTOBER 15, 2019

Ready to start a conversation with any sales prospect in your database or CRM? Books, courses, seminars, workshops, etc.?). Emails That Sell will help you attract the RIGHT leads into your sales funnel and turn them into paying customers with impossible-to-ignore cold email campaigns. Keep reading! Best, (signature).

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

Valasys

JUNE 28, 2023

CRM (Customer Relationship Management) systems , sales automation tools, and communication platforms can empower sales reps to manage leads, track customer interactions, and collaborate seamlessly. Ensure that the processes are aligned with customer needs and are designed to deliver a seamless and positive experience.

Product 52

Product Sales Cycle Organic Leads Efficiency 52

ClearVoice

MARCH 6, 2023

Take courses, attend workshops or conferences, and find a coach or mentor. The gig economy and the future of work certainly look promising. However, the drawbacks inherent to both gig and freelance work will remain. This can mean building a solid presence on social media or launching a regularly updated website.

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

BenchmarkONE

FEBRUARY 26, 2020

And as a bonus, our innovative and intuitive CRM is already included in every package. We also provide features that we created specifically for the small business user, including targeted email optimization, quick and easy drip campaigns , a landing page and pop-ups builder , and a small business CRM solution.

Hubspot 77

Hubspot Marketing Automation Services Marketing Budget Budget Programs 77

Valasys

DECEMBER 18, 2023

As cyber threats become more sophisticated, investing in advanced security measures is crucial to protect sensitive data and maintain customer trust. From customer service chatbots to predictive analytics, AI and automation are transforming the way businesses operate, leading to increased productivity and innovation.

Organization 40

Organization Work Management Customer Satisfaction Barriers 40

Salesforce Marketing Cloud

JULY 10, 2023

Provide learning and development opportunities : Demonstrate organizational support by offering training programs, workshops, and resources. This step was essential during their shift to becoming the world’s #1 AI CRM. Since AI relies heavily on data, protecting that data fosters trust among customers, partners, and stakeholders.

Barriers 75

Barriers Ethics Digital Transformation Training 75

LeanData

MAY 6, 2022

In addition to focusing the demand process on demand units, the model also recognizes multiple selling opportunities per account and considers the sometimes volatile mix of prospect and customer opportunities that make up revenue goals at so many B2B companies. The outcome proved to be a combination of “rebuild and buy.”

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Pam Didner

JANUARY 5, 2020

Learn how to embrace data and emerging technologies to better understand and engage customers across the new buying journey at Oracle Modern Business Experience. Join marketing experts and practitioners who are embracing innovative technologies to engage customers in real-time. Unleash 2020. April 7-9, 2020 | San Diego, CA | Website.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

SmartBrief - Marketing

JULY 31, 2023

According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales. Communities contribute to building trust between brands and customers, providing a virtual space for engagement and deepening brands’ understanding of their audiences.

Communities 52

Communities Brand Identity Branding Work Management 52

SalesIntel

APRIL 17, 2024

When you can do so much with automating your emails, you can reach more people, get them more interested, and turn them into customers. This saves time and increases the chances of converting the leads into customers. Value Emails: Subscribers expect value from your emails, whether or not they convert into paying customers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

PureB2B

MAY 30, 2022

Generating new sales leads involves the grit of market research as groundwork, which is built through AI-analytics and customer relationship engagement (CRM). Social media channels: Social media channels can open doors to thousands of new customers simply because they do have membership that numbers in the millions.

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Generation 48

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. It’s wise to begin with your ideal customer profile (ICP).

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

MKT1

AUGUST 7, 2023

Workshop this week on web conversion (how timely!) What: If you want to dive into all things web conversion, I’m teaching the 3rd run of my 2-day workshop on Increasing Web Conversion. I’ll discuss improving your homepage, pricing page, and conversion flows. Recording & slides will be shared with attendees.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Convince & Convert

APRIL 11, 2017

Jay Baer—president of Convince & Convert and sharp dresser—dove into customer experience with “How to Use Customer Service to Turn People Into Brand Advocates” in addition to leading an awesome panel on staffing your social media team. To Win, Be Highly Relevant to Your Customers.

Social Media 111

Social Media Media Ideal Customer Profiles Work Management 111

SalesIntel

SEPTEMBER 15, 2021

You can set goals for lead generation, face-to-face engagements, cross-selling and upselling, even customer support—a whole number of things that matter when it comes to selling and keeping customers happy. Workshops about effective sales, market dynamics and product updates can all help sharpen their skills. Yes, delays happen.

Cross-Selling 52

Cross-Selling Merchandising Paid Search Agency Work Management 52

Anyword

OCTOBER 4, 2021

Building your customer base and getting new clients for your agency can be a challenge with ongoing competition. Thus, you can also host training programs or workshops that will help your potential clients in solving their pain points. LinkedIn may be a great way to locate new customers if you’re an agency. LinkedIn Ads.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

chiefmartech

DECEMBER 27, 2018

A session from the CRM/MAP manager Sub-Zero on how they deployed citizen technology. David Raab , founder of The CDP Institute , on graduate-level customer data management. The head of digital marketing at Autodesk on instrumenting their customer journey. Want an even deeper dive into marketing technology management?

Conference 86

Conference Peer-to-peer Marketing Management CMO 86

The Marketing Blender

MARCH 15, 2021

Content marketing with a customer-centric focus. Your customers actually want to hear from you. We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers. Here are some tips to help you get a clear picture of your ideal customers.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

SpotMe Blog

MAY 11, 2023

That’s why we’ve created a list of the top medical communications companies to help you, along with our customers from 10 of the top 20 life science companies in the world, make the right decision when selecting the best MedComms agency for you. Also known as healthcare communications agencies or MedComms agencies).

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

The Mx Group

MARCH 7, 2018

I recently returned from the B2B Marketing Exchange, where I hosted a three-hour workshop on operationalizing ABM. During the workshop and subsequent conversations, I received a lot of great input on where marketers are struggling with ABM. It’s clear that 2018 will be a big year for ABM.

Account Based Marketing 63

Account Based Marketing Budget Programs Marketing Automation Services Tactics 63

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. A direct mail vendor, for example, will understandably make it a breeze to send gifts to customers in the mail.

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

Hubspot

MARCH 7, 2023

Table of Contents Asking the Right Account Manager Interview Questions 15 Account Manager Interview Questions Asking the Right Account Manager Interview Questions Account managers focus on maintaining customer relationships and supporting clients. An account manager is customer service focused.

Work Management 56

Work Management Marketing Management Customer Satisfaction CRM 56

Seismic

OCTOBER 22, 2019

This year’s edition of Seismic Shift is shaping up to be the biggest and best yet taking place November 5 – 7 and features hands-on training workshops, in-depth product and roadmap sessions. Why Seismic customers should attend Shift. hours of customer success consulting and product training.

Conference 40

Conference Enterprise Management Advertising Agencies Case Study 40

MKT1

FEBRUARY 27, 2023

If you have a self-serve motion for new customers or self-serve upgrade process, even without a free product, this can also be an advantage—but usually to a lesser extent. Later you can mix in ABM campaigns to the most successful types of customers. It's natural to then start a Slack group for these people.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

LeanData

DECEMBER 9, 2021

Winning” professionally, of course, means winning the customer and closing the deal. The two point solutions mentioned above, in conjunction with a CRM like Salesforce, are foundational. Workshops and courses usually explore the basics and fundamentals of improvisation both as a performing and life skill.

Cold Calling 52

Cold Calling Class Zoominfo Act-On 52

Hubspot

APRIL 13, 2022

But both teams can get relatively close to this by creating a customer flywheel. Over time, your business will consistently deliver a remarkable customer experience. Remember the customer flywheel we mentioned earlier? One third of it includes your customer service team. Commit to prospecting a percentage of your leads.

Enterprise Management 55

Enterprise Management Work Management Business Marketing Management 55