markempa

MAY 4, 2005

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. Evans, contributing writers for MarketingProfs.com. Just scroll down the page a bit.

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120

BenchmarkONE

NOVEMBER 10, 2021

Research including SWOT analysis, competitor analysis, buyer purchase cycle, and buyer personas. That means every month, you get 300 customers. If you want to double the number of customers every month, then it means you have to double your web traffic or improve the conversion rate. Customer Analysis. SWOT Analysis.

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

Hubspot

FEBRUARY 6, 2020

To learn more about the customer and the competition so you can better market your own product or service. To do this, you might consider conducting a SWOT analysis, so you can look at the competition's strengths and weaknesses. The goal is to uncover why customers choose competitors over your product or service. Focus groups.

CMS Development 93

CMS Development SWOT Paid Search Agency Hubspot 93

Vision Edge Marketing

NOVEMBER 28, 2023

To acquire it, conduct thorough internal and external research to understand market dynamics, customer behavior, and competitor landscapes. If you are struggling to conduct research, consider leveraging your customer advisory board. to-1 • Satisfying customers 3.2-to-1 to-1 • Satisfying customers 3.2-to-1 billion and $3.6

Webinar Metrics 225

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 225

BenchmarkONE

SEPTEMBER 1, 2020

You might have a general idea of where you want to go with your marketing, but you have to put that idea into the appropriate context of a customer persona – more on this later. Customer Analysis. SWOT Analysis. What are the most common issues your customers have with your product? . Start With Market Research.

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

Inbox Insight

JANUARY 15, 2019

With the digital means to capture real-time data and customer insights, CMOs are in the unique position to conduct and collate research that will help C-Suite decision makers make better informed decisions concerned with the profitability, sustainability and longevity of the organization. Target Customer Insight. The Marketing Audit.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. The management team expects marketing to lower customer acquisition costs. Customize your images for added relevance and branding.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Belkins

OCTOBER 22, 2020

In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. Just think of the professional slang your customers respond to and imagine how you’d like your sales teams to introduce your company. Organize your CRM. Another thing you should improve in your CRM are deal stages.

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

Inbox Insight

JANUARY 15, 2019

With the digital means to capture real-time data and customer insights, CMOs are in the unique position to conduct and collate research that will help C-Suite decision makers make better informed decisions concerned with the profitability, sustainability and longevity of the organization. Target Customer Insight. The Marketing Audit.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Hubspot

MAY 19, 2020

For this type of campaign, it’s best to use an automated Ideal Customer Profile (ICP) workflow to flag best-fit companies. Upsell, cross-sell, or renewal : As most sales reps can attest, it’s often easier to sell more to an existing customer than to close an entirely new customer. It’s a collection of the characteristics (e.g.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

accelerate agency

FEBRUARY 17, 2023

Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions. It’s different from traditional marketing, which is used to sell physical products, usually to individual customers.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions. It’s different from traditional marketing, which is used to sell physical products, usually to individual customers.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions. It’s different from traditional marketing, which is used to sell physical products, usually to individual customers.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Hubspot

MARCH 18, 2019

These customers represent a disproportionate percentage of your revenue, refer new prospects to your company, give you credibility in their space -- or all of the above. But how do you protect those customers from the competitors who are no doubt courting them? The answer: Key account management. Can you "land and expand"?

Work Management 84

Work Management Marketing Management Cross-Selling Customer Satisfaction 84

Valasys

JULY 12, 2019

According to Daniel David, Manager, Digital Corporate Communications at Fuji Xerox: “It is about stepping out of the traditional B2B mindset and seeing your customers as people who live within the digital space as ‘customers’ as well. We do our best to optimize ROMI for our customers.

Cost 40

Cost ROMI Optimization B2B Marketing 40

markempa

MAY 18, 2007

Encourage sales people to follow-up on leads and hold them accountable, while still treating them like customers…ask them what they need. Integrate sales and marketing activity by using the same database or CRM system. Mutually share new insights gained from customer feedback. Support them with nurturing.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. The management team expects marketing to lower customer acquisition costs. Customize your images for added relevance and branding.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

DiscoverOrg

JUNE 2, 2016

In the race to grow your company, defeat your competition, and dominate the marketplace, it can sometimes feel like the most important parts of the SWOT analysis lie in the externally-focused quadrants: Opportunities and Threats. So next time you’re doing that SWOT analysis, how about making sure “data” belongs in the Strength quadrant?

SWOT 120

SWOT Enterprise Management High Quality Lead B2B 120

Tomorrow People

SEPTEMBER 27, 2022

For this reason, a key objective of your GTM strategy should be to put your product in front of as many relevant customers as possible for the least amount of money. Acquiring new customers is much more expensive and time-consuming when you’re a startup. Not every customer is an ideal customer.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

For this reason, a key objective of your GTM strategy should be to put your product in front of as many relevant customers as possible for the least amount of money. Acquiring new customers is much more expensive and time-consuming when you’re a startup. Another thing you should consider is product-market fit.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Hinge Marketing

JUNE 5, 2017

You need to follow a specific process — one that produces a plan custom-tailored to your needs. Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

Unbound B2B

JANUARY 11, 2023

Quick Summary: The best B2B sales strategy is to monitor your competitor and see where they are lacking in targeting your potential customers. Focus on thought leadership content that can provide some value to your customers. Email marketing is always the best way to sell to B2B customers. That is where you can step in.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Valasys

OCTOBER 4, 2018

Equipped with the right data you will, scientifically, be able to identify accounts that have the highest likelihood of doing business with you and which of your existing customers are willing to expand. Apart from these, there are specific details that need to be known about the customer before reaching out to them.

Account Based Marketing 40

Account Based Marketing Top of Funnel Planning ABM 40

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. Are You and Your Customers Hungry for Social Media? Sarah Worsham ( @sazbean ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

JUNE 3, 2021

Every business needs to invest in marketing because this helps you maintain long-lasting relationships with your customers. Good marketing helps brands acquire, nurture and retain customers and, thus, increase sales and grow the business. Why Hire a Director of Marketing for Your Business?

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Hinge Marketing

NOVEMBER 22, 2013

In our industry, we all offer similar services to similar customers that are delivered by similar teams. Conduct a SWOT analysis, set clear goals, look at your current strengths and capabilities, and determine potential growth areas. For example: are contacts made entered into a CRM for future nurturing?

Planning 48

Planning Marketing Plans Webinar Metrics SWOT 48

markempa

MAY 18, 2005

« SWOT Team: Adding webinars to the marketing pool | Main | The Revenue Roundtable launched! And the goal is to help marketing/sales leaders feel new confidence that they have a proven roadmap to successful lead generation and the tools to increase their odds of wining new customers and meeting their growth targets.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Hubspot

OCTOBER 12, 2017

On the flip side, an indirect competitor is one that provides products that are not the same but could satisfy the same customer need or solve the same problem. You should also take note of their pricing and any discounts they're offering customers. What are characteristics and needs of their ideal customers? Are they expanding?

Analysis 101

Analysis SWOT Work Management Case Studies 101

Single Grain

FEBRUARY 22, 2024

In this post, we’ll go through the best ecommerce tactics to not only attract new customers, but convert clicks to sales with minimal fuss. It requires a well-rounded marketing strategy that focuses on attracting new customers, converting them into paying customers, and retaining them for future purchases in your ecommerce store.

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Directive Agency

MAY 9, 2017

They also have terrific support and are able to integrate into most every CRM so that your data stays intact. I would argue that the quality of your website communicates to future customers the quality they can expect from your software. You should be able to document your ideal customer profile by: Industry. Technologies.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85