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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: Alright, now the list.

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The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts

ClearVoice

Customized mute email notifications. This email plugin allows users to track and log emails, receive desktop notifications and also capture all email activity in HubSpot’s CRM. This activity is then stored in your HubSpot CRM. Track email replies. Email open rates. Email templates. Link tracking. Document tracking. Mail merges.

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Use Video to Prospect Leads and Control the Conversation

Vidyard

Prospects and customers are coming to the table with a great deal of understanding about products and services. It’s clear that as our customers’ decision-making behaviors evolve, so do (or should) our sales strategies. These triggers will allow you to track their viewing data inside of your CRM.

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White Paper Alternatives for the Savvy B2B Marketer

SnapApp

Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Explainer Video for InVision App from Mac Screencast Productions on Vimeo. Double whammy! Let’s dive in. One example, Showrunner.fm , has seen great success in the B2B podcast realm.

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Where Does Martech Fit in the Creative Agency Triumvirate?

ClearVoice

Customer experience. Loom allows users to quickly record screencasts, videos, and more. Additionally, by introducing too many tools, this makes processes and projects more complex. Some of the categories of martech tools the marketing technologist often manages include: Advertising management. Content management. Data warehousing.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Some go even further, empowering customers to collaborate with vendors, and with each other.

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How to Use Wistia: A Step-by-Step Guide

Hubspot

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And perhaps best of all, one video can speak to thousands of customers. In fact, some of your customers might even start to feel like they know you. But that's just the beginning.