SpotMe Blog

OCTOBER 20, 2022

In this article, we outline the features you should look for in a medical event management platform, list the 9 best event platforms out there for HCP events, and provide an RFP template to help you compare vendors. That’s why it’s important to search for an HCP event platform that enables you to fully customize what your participants see.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

ClickZ

OCTOBER 1, 2020

Often, the decision to begin offering subscription sales triggers an RFP (request for proposal) for software vendors, or for smaller companies – research and direct outreach to vendors. happens in your CRM tool – often making ERP tools built to manage subscription irrelevant.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Budget Programs 122

Engagio

OCTOBER 16, 2017

A successful implementation of ABM relies on a great customer-vendor fit. The best place to start is with a Request for Proposal (RFP). View the ABM RFP template. Now, let’s dive into the components of an RFP. Here are the sections you want to make sure the RFP covers, and why each is important.

Work Management 54

Work Management Marketing Management Marketing Automation Services Account Based Marketing 54

DemandBase

MAY 28, 2020

With the insights you glean from it, you can identify which accounts to go after and how to move them through the customer journey efficiently. And if you have something to sell to seven different industries, focus on your top three or four and deliver customized, relevant, and timely messages and experiences to them. click to tweet.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Strategic-IC

FEBRUARY 16, 2021

And then analytics, CRM, Database those kinds of people that we’re after. Jo: We recently had this question from our New Logo team who were actually answering an RFP, so already in that process. Alex: So you have a very clear Ideal Customer Profile that you want to go after? E.g., C-Suite, Sales Director, etc.?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Litmus

OCTOBER 1, 2018

What customers are they highlighting and how similar to you are those customers? If they talk about “marketing automation,” “sales,” and “customers,” then they lean toward serving B2B companies. Some ESPs are part of a CRM suite, while others are focused on working with third-party CRM suites. Any surprises?

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

SpotMe Blog

FEBRUARY 2, 2022

We published a free RFP template for you. Integration exist for CRM, marketing automation systems, and other event registration systems. INXPO offers widgets to help customize the webinar and webcast experience. ON24 offers integration to CRM and marketing automation solutions, and an API. Want to start quickly?

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Martech

SEPTEMBER 8, 2021

There were also marketing technology positions that were almost exclusively marketing automation and CRM administration. In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy.

Marketing AI 62

Marketing AI Work Management Marketing Management Marketing Automation Services 62

Martech

FEBRUARY 1, 2022

Develop a custom migration plan. Your customers’ buying motivations, your brand equity, your email program’s cadence, content, treatment, segmentation and messaging complexity – they all make your business unique. You went through an RFP, you evaluated what the ESP brings to the table and you selected a winner.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Vidyard

MARCH 5, 2021

The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM. Ability to customize and apply your brand through integration to CMS platforms like Adobe Experience Manager. Customization of dynamic thumbnails. Demand Metric Report, 2020. XML sitemaps.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. In a solicited business proposal, the other organization asks for a request for proposal (RFP). It's finally happened. Propose a solution.

Template 69

Template CMS Development Examples Marketing Proposals 69

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Customize emails with your branding and event details. Look for software with flexible form customization.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

SEPTEMBER 4, 2019

At INBOUND this week, over 24,000 people have come together to learn how to deliver remarkable customer experiences in today’s digital environment. How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers? Webinar production.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

DealSignal

NOVEMBER 1, 2022

Make your RFP process faster and easier with our comprehensive checklist on what to ask vendors. If your team has a CRM, website cookies enabled, email tracking, marketing automation, or social listening tools, you’re collecting first-party intent data. The Ultimate Checklist: Questions to Ask B2B Data Vendors. GET THE CHECKLIST.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

SpotMe Blog

JUNE 30, 2023

Continually improve by gathering feedback from past attendees on what they valued most and want to see in future events through post-event surveys and by analyzing the event data you collect in your CRM / MAP during events. SpotMe is the enterprise event platform to create engaging events that help accelerate customer relationships at scale.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

TrustRadius Marketing

OCTOBER 21, 2022

You may be able to find HR tools with both these capabilities and customer relationship management software ( CRM ) to help you increase your return on investment (ROI). Someeven come with built-in apps for a request for proposal (RFP) software. Customer Support and Onboarding. This is no different for HR solutions.

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

QuanticMind

AUGUST 17, 2023

What are the data challenges from a CRM standpoint? It is a move designed to negate the potential for brand-agency conflicts, with these specialty customer intelligence orgs brought into the equation to fuel better communications planning and extract deeper insights into the brand’s marketing efficacy. Hit a business objective?

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

SpotMe Blog

NOVEMBER 29, 2022

Digital events have increased by 600% compared to pre-pandemic (Veeva CRM Engage for Events, April 2021–April 2022). And our customers from 10 out of the top 15 pharma companies have told us that they’re being encouraged to go back to meeting and interacting in person. We hear a lot of our pharma customers telling our teams: .

Privacy Policies 52

Privacy Policies Work Management Terms and Conditions Rules 52

Vidyard

MARCH 5, 2021

The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM. Consider how the online video platform in question will let you optimize and map the different features in the customer journey or funnel.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Adobe Experience Cloud Blog

OCTOBER 21, 2016

As much as two-thirds of B2B deals are lost before a formal request for proposal (RFP) process even begins. Marketing automation, paired with a customer relationship management (CRM) system, enables manufacturers to engage with customers and prospects throughout the entire sales cycle with relevant information at the right time.

Buying Cycle 48

Buying Cycle Buy B2B Thought Leadership Account Based Marketing 48

Belkins

JANUARY 24, 2020

While there is some truth to that — customers did become more active — we wouldn’t be in a hurry to bench sales funnels and make way for new terminology. With the sales funnel, you can build and calculate many different scenarios of your interactions with your prospects and future customers in advance.

Sales Management 52

Sales Management Top of Funnel Work Management Lead Ranking 52

thePoint

AUGUST 24, 2020

“Sales ready” leads are infrequent in the B2B world and when you do find one, you are late to the party as they are probably just wanting to talk about price and matching their RFP. Did they answer a custom question about their project timeline (which might be used to further qualify)? Is this a prospect that downloaded a white paper?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 52

Hubspot

FEBRUARY 8, 2023

Data enrichment is the process of pulling data into an organization's database (typically a CRM) from third-party sources. The goal of this process is to create a more holistic, comprehensive, and accurate understanding of a prospect, lead, customer, or process. Take responding to RFPs (Request for Proposals) as an example.

Marketing AI 78

Marketing AI RFP Work Management Marketing Management 78

Hinge Marketing

DECEMBER 22, 2015

It is far too easy to get caught up in RFP responses, conference and awards submissions, and all of the other maintenance-oriented tasks that fall to the marketing department. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights.

Work Management 48

Work Management Marketing Management Planning Paid Search Agency 48

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. I think at one point I even put "drag and drop interface" in my RFP. They target a niche audience in the Fortune 1000.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

SpotMe Blog

MAY 31, 2023

The same goes for the professional services field, where partner/customer conferences, sales kickoffs, academies, and onboarding are popular types of in-person events. In essence, using event metrics from your app for follow-up communications not only strengthens relationships with your attendees (and customers!)

Planning 52

Planning Personalization Work Management Best Practices 52

Attendify

AUGUST 7, 2019

The term “Martech”—which stands for Marketing Technology—came to define the tech solutions and software marketers leverage daily to streamline processes, collect and analyze data, and enhance the customer experience. We care a lot about adoption and if our customers are actually realizing the value we promise. About Guru.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Martech

OCTOBER 7, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its DEP needs. From the RFP responses, you should be able to narrow your list down to three or four solutions that you’ll want to demo.

Marketing Automation Services 82

Marketing Automation Services Enterprise Management Work Management Marketing Management 82

SpotMe Blog

SEPTEMBER 22, 2022

50% of our event platform customers are from the life science industry. After all, your events need to be customer-centric in order to boost HCP engagement. That’s why Boehringer Ingelheim is investing in this kind of content because they want to give their customers what they want. Carry out an RFP. How do we know?

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Strategic-IC

NOVEMBER 27, 2019

And then analytics, CRM, Database those kinds of people that we’re after. Jo: We recently had this question from our New Logo team who were actually answering an RFP, so already in that process. Alex: So you have a very clear Ideal Customer Profile that you want to go after? E.g., C-Suite, Sales Director, etc.?

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

Martech

DECEMBER 30, 2022

You don’t have to be beholden to the platform — whether email, marketing automation, CRM or what have you — that you have been using. This rush to RFPs will continue in 2023. Is an RFP in your future? This is a challenge to the existing ESP industry to do better. You can’t just say you “do email.”

Planning 22

Planning Work Management Paid Search Agency Marketing Management 22

SpotMe Blog

DECEMBER 27, 2022

But did you know that you can orchestrate and manage so many aspects of your events using your pharma CRM? In this article, we’ll show you exactly how you can make excellent use of your pharma CRM to manage events from start to finish. 5 event management-related things you can do with your pharma CRM.

CRM 52

CRM Work Management Marketing Management Allocation 52

Martech

JUNE 23, 2022

“We’re a company that that grows organically through acquisition,” explained Andrew Heltzel, Xanterra’s corporate director of marketing, CRM and analytics. Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences. Heltzel has been with the company for 11 years.

Ideal Customer Profiles 87

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 87

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. What is the precise ROI of being able to understand your customer base better via business intelligence (BI) applications?

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Martech

MAY 11, 2023

In this article, I will simplify the process and give you a practical approach to building a custom stack for your organization. Just because a vendor calls their technology a customer data platform doesn’t mean it has the functions you want or expect in a CDP. What is a martech stack? Here’s a list of typical components.

Marketing Automation Services 99

Marketing Automation Services Work Management Marketing Management Practices 99

Heinz Marketing

NOVEMBER 5, 2018

I think when you think about the conversation you have with your customer, you know what’s produced from marketing is just a fraction of what actually gets communicated and so creating integration across the company to improve consistency and value of that conversation is one thing. is another. is another.

Top of Funnel 58

Top of Funnel Work Management CMO Marketing Management 58

Salesforce Marketing Cloud

MARCH 18, 2024

Managing the entire lifecycle through integrated systems will help overcome the fragmented nature of ad sales and keep up with the ever-changing landscape by improving customer service, boosting efficiency, and optimizing customer results. But many companies struggle with where to start.

Paid Search Agency 52

Paid Search Agency Work Management Ads RFP 52