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LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system.

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Salesfusion Acquires LoopFuse to Expand Midmarket Presence

SugarCRM

Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. But, you’ll stay with us because we offer the best partner experience in the industry.

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Today we welcome LoopFuse into our family.

SugarCRM

Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. But, you’ll stay with us because we offer the best partner experience in the industry.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers.

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Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition. This comes two weeks after Infusionsoft raised $54 million in new funding.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

CRM vendor RightNow offers something similar under the label of Cloud Links. - These can be loaded into sales and CRM systems to make them easily accessible. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. add social media data to prospect profiles.

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Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. But even then, one size won’t fit everyone.