Creative Uses for Lead Capture

Lead Liaison

Businesses can use Lead Liaison’s GoExhibit!™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. If you’re using an event lead management solution like ours, this article will help you explore the other ways you can use the system and/or mobile app to capture leads. We’ve rounded up seven creative uses for event lead capture using our system. Everyday Lead Capture. Lead Kiosks.

Event Lead Capture and Management That Integrates with Pipedrive

Lead Liaison

Dallas, TX – Lead Liaison announced this week that they have enhanced their Pipedrive CRM integration capabilities. Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. About Lead Liaison.

What Is Lead Capture (+ How To Use Lead Capture Pages To Skyrocket Your Leads)

Albacross

You’re probably familiar with the concept of lead generation, but what is lead capture ? Lead capture simply refers to the act of capturing leads. What’s a lead capture page, and how do you use it to generate more leads?

Lead Liaison Debuts Standalone Event Lead Capture and Management Solution

Lead Liaison

Dallas, TX – This week, Lead Liaison announces a new event lead management solution powered by their event lead capture app, GoCapture!™. was only available as an add-on to the company’s robust marketing automation platform, Lead Management Automation (LMA)™. Now, the solution stands on its own, providing businesses with everything needed to manage leads before, during, and after any trade show or other marketing event. About Lead Liaison.

Event Lead Capture and Management That Integrates with Pipedrive

Lead Liaison

Dallas, TX – Lead Liaison announced this week that they have enhanced their Pipedrive CRM integration capabilities. Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. Lead Liaison’s integration with Pipedrive enables our users to make full use out of both solutions,” says Rob Wyse, Vice President of Public Relations at Pipedrive. About Lead Liaison.

The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? 6) Base CRM. 7) Zoho CRM.

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How to Optimize Marketing Forms for Lead Capture

Sales Intelligence View

Our marketing forms need to be streamlined enough to capture this momentum without missing a step. Once submitted, this form needs to be fed directly into our Customer Relationship Management program, or CRM system.

How to Prepare for a Marketing Event

Lead Liaison

Lead Liaison uses a three (3) panel display with plenty of images. Lead Capture. One of the most important things to consider when thinking about how to prepare for a marketing event is how you will capture your leads. There are varying levels of lead capture.

Event Strategy: How to Properly Manage Leads from a Trade Show or Other Marketing Event

Lead Liaison

When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. We’ll save the “gear” topic for another day…today we’re thinking about LEADS! The answer: leads (duh). Marketing teams generate leads, and sales teams pursue them. are incredibly effective ways to generate leads. Map Out Your Lead Management Process.

How are the leads captured in Alinean's demand-gen ROI / TCO Calculators?

The ROI Guy

The ROI / TCO Calculators are built / hosted on Alinean’s XcelLive platform , which has a number of lead capture options and connectors to popular marketing automation and CRM solutions. This is rich data that will dramatically help with lead nurturing and follow-up.

How To Improve Your Lead Generation With CRM

Valasys

Marketers need to look for smarter and more proactive methods to generate leads using their customer relationship management (CRM) systems, they already have in place, as these leads have a higher potential to convert. Lead Tracking. AI-powered Lead Generation.

4 Types of Data That Will Change The Way You Use Your CRM

FMG Suite

CRM for Financial Advisors Builds Stronger Relationships. Client relationship management (CRM) is a category of software solutions for managing your firm’s relationships and interactions with prospects and clients. Different CRM Systems for Different Needs.

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How are the leads captured for online demand-gen diagnostic assessments?

The ROI Guy

The Diagnostic Assessment Tool is built / hosted on Alinean’s XcelLive platform , which has a number of lead capture options and connectors to the most popular marketing automation and CRM solutions. This is rich data that will dramatically help with lead nurturing and follow-up.

Types of CRM for Financial Advisors

FMG Suite

CRM for Financial Advisors. . Client relationship management (CRM) is a category of software solutions for managing your firm’s relationships and interactions with prospects and clients. A CRM system helps you stay connected to clients, streamline processes, and improve profitability. Learn About Financial Advisor CRM Types. A CRM system is typically thought of as a tool that helps with contact management, sales management, productivity, and more.

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Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. Customer interaction can be huge at these B2C events if they’re public events.

Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. This makes your interactions with prospective customers more efficient.

Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. This model can score new leads and classify existing opportunities in the sales pipeline. Clients can adjust the breakpoints to create custom performance ranges.

What Happens When You Turn Curated Customer Data into Intellectual Property?

Sales Intelligence View

Pombriant’s work appears in most major CRM publications in both North America and Europe. The knowledge you can develop about your markets and target customers, in relation to your business’ other knowledge, designs, and plans, is unique. Guest Blogger: Denis Pombriant.

What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools?

The ROI Guy

I am often asked what key workflow or functionality you can enable if you integrate Alinean tools with Marketing Automation (MAP) and Customer Relationship Management (CRM) solutions. The tool was generating much interest, and producing over 100 new leads / analyses per week.

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The Eight Best Online Tools for Sales Professionals

Webbiquity

And it’s not just arguments over lead quality. A CRM system is usually the starting point, but the technology available to support sales+marketing alignment go well beyond a common platform for customer and prospect contact information.

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Enhancement Round-Up Q1 2019

Lead Liaison

An enhanced CRM/Marketing automation connector allows for deeper integrations. Plus, we’ve added over 10 new capabilities to our event lead management solution, GoExhibit!™. Previously, only limited fields could be mapped from Lead Liaison to external systems.

Enhancement Round-Up Q2 2019

Lead Liaison

As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Inbound Webhooks – Lead Liaison’s Webhook Handler/Receiver allows users to receive incoming webhooks from 3rd party providers in a self-service model.

What Can You Do with Marketing Automation: Surprise! Its more than you think.

Act-On

But, while driving potential customers’ awareness and interest in a company’s products or services is certainly one essential function of MA, the story hardly ends there. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. It’s the promise you make to customers, and it needs to infuse every stage in your company’s growth and your customer’s lifecycle.

#GEEKVERGENCE 101: Converge Your ‘Peeps Strategy’ with a Data Strategy that Delivers Accuracy

Sales Intelligence View

Tradeshows and conferences rank in the top two lead generation sources for B2B companies (source: InsideSales ). Your contacts, customers, and future customers. And even your competitors’ customers…. You should have already outlined a process for capturing leads.

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. I’m going to share 10 levers you can use to improve your lead conversion right now: 1. The more you can humanize your lead follow-up the better. Focus on increasing relevance with your lead nurturing.

How to do lead management that improves conversion

B2B Lead Generation

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Have you thought about the experience you want to create for your potential customer so as to optimize your lead management approach?

8 Ways to Maximize the Value of Online and In-Person Events

Act-On

According to a 2013 survey from the CMO Council and Exhibit & Event Marketers Association (E2MA): 31% of respondents believe that trade shows, conventions, conferences, and channel events are essential to doing business in their target customer markets, and another 42% believe them to be very valuable; 51% say these interactions can help achieve business goals and create a significant competitive advantage; 54% report that positioning the brand among industry leaders was a key benefit; and.

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The Best WordPress Lead Generation Tools and Plugins in 2019

Hubspot

Collecting high-quality leads is a major struggle for most marketers -- in fact, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. For instance, let's say you figure out you're generating tons of leads on your new WordPress site.

Sales and Marketing Automation Solutions Provider Lead Liaison Celebrates Major Milestone

Lead Liaison

Dallas, TX – Lead Liaison officially opened for business in November 2013 with a clear vision: to help companies drive revenue by scaling sales and marketing. Over the years, Lead Liaison has grown exponentially with last month marking five years in the industry. I always wanted more leads, better quality leads, and software that could help me and my team do our jobs better.”. “I Last year they launched an event lead management solution , GoExhibit!™,

10 Things Event Managers Should Do During A B2B Event

Lead Liaison

We’ve created several process resources to help B2B event planners, like our Trade Show Preparation Checklist , Questions to Ask When Integrating Independent Lead Capture , or our Post-Show Questionnaire. Test your lead retrieval on each other.

Why Modern Marketers Must Embrace Marketing Automation

Modern Marketing

For example, with CRM platforms , you can automate social media posts , content marketing and email campaigns , forms and landing pages, segmentation, lead management , and more. Attribution and customer journey tracking can also be made easier with integrated systems.

4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

During this time, the customer engages with your brand in a variety of ways. That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. But to be truly successful, you have to go even deeper, and optimize for SQLs (Sales Qualified Leads) and beyond.

Why HubSpot is Partnering with WP Engine

Hubspot

Something magical happens when a CMS meets a CRM. That's why I could not be prouder to announce that HubSpot is partnering with WP Engine to turn WordPress websites into customer-focused growth engines. To do that you need to pair a top-class CMS with a powerful CRM.

Integrate Acquires Akkroo Upgrading B2B Events

Valasys

The purchase allows Integrate to leverage the London-based lead capture company and provides them with an event-based lead generation engine and a London presence. This will help in boosting the pipeline through the acceleration of lead follow-up.

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How to Drive Sales Effectiveness with Automation

Act-On

Salespeople often complain about the quality of leads they get from marketing. Likewise, marketing departments tend to complain that salespeople don’t follow up on the leads they work so hard to produce. At minimum, they should ask: Is this CRM made for B2B or B2C?

Data-Driven Attribution and SEM [ebook]

QuanticMind

Over the last five years, advancements in machine learning have equipped marketing teams with the ability to reach customers with on-target, precise messaging. Rising retail fragmentation makes it tougher for brands to strengthen and fortify customer relationships.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups.