Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. Why is Database Marketing Important for ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Martech Advisor

NOVEMBER 18, 2019

With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve. Customer relationship marketing (CRM) is continuously evolving. But it has to mean more.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

Customer Experience Matrix

SEPTEMBER 8, 2017

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. I think the reason is that banks, airlines, and telcos all capture their customers’ names as part of their normal operations. This means their customer data management has been less mature and more fragmented.

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

Porch Group Media

AUGUST 4, 2020

Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn. In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. Customer-Centric Marketing.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Biznology

APRIL 24, 2015

Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling. With responsibility for demand generation, Sechrist is mired in database marketing. With responsibility for demand generation, Sechrist is mired in database marketing. First, we target the right accounts. Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

SalesIntel

FEBRUARY 28, 2024

Choose the Best B2B Data Provider To Find Your Ideal Customers We have built a list of the top 10 B2B Data providers. 5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Customer Experience Matrix

JUNE 22, 2011

Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. Adobe describes its scope as nothing less than optimizing customer experience and marketing spend across the entire customer journey, from first learning about a company through validation, purchase decision, product use, and commitment.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Smarte

MAY 24, 2023

This is where Sales database providers come in. A top sales database provider can provide businesses with comprehensive and reliable data that can help them identify potential customers, reach out to new markets, and grow their business. Poor or stale data can cost the organization a lot of time, effort, and money.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

Only B2B

AUGUST 21, 2023

CRM integration ensures that the gathered leads seamlessly integrate into the company’s customer relationship management system. Marketing automation systems enable businesses to nurture and engage with leads efficiently. According to Nucleus Research , CRM applications can deliver a return on investment (ROI) of $8.71

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Martech

JUNE 15, 2023

Pegasystems, as it was then known, added customer decisioning, CRM and CX capabilities in the 2010s. Trefler views this approach as diametrically opposed to the widespread strategy of creating customer journeys that anticipate the behavior of audience segments. “Most marketing is remarkably unevolved,” he continued.

Enterprise Management 95

Enterprise Management Marketing AI Work Management Marketing Management 95

SmartBug Media

FEBRUARY 11, 2021

CRM platform implementations and migrations are not as hard as you may think. My fellow SmartBug® Jessica Vionas-Singer wrote an article on why CRM implementations fail , to provide you with a broader picture. How many custom fields do you have? For those creating a new CRM: Beyond standard fields (e.g., Account Setup.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. You use data cleansing to find duplicate, corrupt, or incomplete information in your customer database.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

SalesIntel

FEBRUARY 14, 2023

Choose the Best B2B Data Provider To Find Your Ideal Customers We have built a list of the top 10 B2B Data providers. 5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

SmartBug Media

JANUARY 20, 2021

HubSpot has five core products you could migrate your existing system into: CRM: The database of contacts you have, contact activity, and so forth. Marketing Hub: Marketing emails, landing pages , and so forth. CRM: Ensure Clean Imports. Marketing Hub: Rebuild Using Existing Content.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

Biznology

MAY 28, 2015

Most B2B marketers really struggle to get their arms around the reality of customer and prospect information. Of particular importance to data and data-driven marketing are these issues: Inattention to data and the database. It may be “predictive analytics,” “CRM,” “Big Data,” or a zillion other buzzwords.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Valasys

AUGUST 29, 2023

By processing historical customer data, intent signals, and other relevant information, AI can automatically categorize and prioritize accounts based on their potential for conversion and revenue generation. Personalization at Scale: AI enables marketers to tailor content, messaging, and interactions for individual accounts at scale.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Ambal's Amusings

DECEMBER 21, 2012

Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is how you engage with the existing customers, fans or followers. You need to be aware on a constant basis what your customers are saying about your brand online.

Social Media 100

Social Media Social Marketing Tools Planning 100

SalesIntel

JANUARY 24, 2022

CRM Software. CRM stands for “customer relationship management.” CRM software helps keep customer accounts organized so that your company never forgets or underserves a customer. Your CRM software is the framework for your sales team, but it does so much more than a spreadsheet could do.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Unfortunately, the data in most CRM systems isn’t tight enough to help marketing. Is that a reflection on the software, or on how people use it?

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Oktopost

JULY 20, 2023

Customer relationship management is one of those subjects that changes more often than it keeps still. The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. But a CRM used in isolation is still limiting.

Social Media 62

Social Media CRM Media Work Management 62

PureB2B

MAY 30, 2022

You can use this information to improve your pitch, build even more customized exchanges, and score conversions. Once you make the conversion, you can keep using conversations to aid your CRM efforts and build deep, long-term client relationships. Using Database Marketing to Drive B2B Lead Generation. Do your homework.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. This allows the business to personalize the interaction each customer interaction.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

GreenRope

JULY 27, 2020

By simplifying and streamlining their daily workload, marketing automation minimizes mindless labor, freeing up more time for marketers to create content and build relationships. When used correctly, marketing automation improves the customer experience by delivering relevant and personalized content in a timely fashion.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

The Point

MARCH 18, 2014

Use email only to contact your customers when you have something specific to say to them, and explicit permission to talk to them. Look, I’m a huge proponent of using email as a vehicle to nurture both existing prospects (people who have engaged with your company and/or otherwise “raised their hand”) and existing customers.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Convince & Convert

SEPTEMBER 11, 2011

I don’t believe that to be true, but I do accept the premise that at some level many companies will move to a real-time mindset, scanning the interwebs looking for an opportunity to turn a customer into an advocate, or placate an angry shopper, or offer the just-in-time bon mot that turns a prospect into a sale. It simply doesn’t.

Social Media 159

Social Media Database Marketing Television marketing CRM 159

Valasys

AUGUST 18, 2020

By running the paid ads on search engines, targeting specific keywords, the marketers can also optimize the reach of their ads on LinkedIn. Customer Referrals. Gathering leads from the pre-existing Databases. Marketers should often draw leads from pre-existing lists that are often purchased. Direct Email.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need. How do I match and de-duplicate customer records effectively? Create a custom matching algorithm.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

SmartBug Media

JANUARY 20, 2021

HubSpot has five core products you could migrate your existing system into: CRM: The database of contacts you have, contact activity, and so forth. Marketing Hub: Marketing emails, landing pages , and so forth. CRM: Ensure Clean Imports. Marketing Hub: Rebuild Using Existing Content.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. Below are the different types of marketing automation your brand needs to consider: 1.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Onalytica B2B

JANUARY 8, 2019

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. I clearly remember how as a sales rep, I controlled the information my prospects and customers received. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Point

MAY 6, 2010

Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. Do sales leads routinely enter the funnel only to die a lonely death in the CRM database?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Webbiquity

JANUARY 12, 2021

The Click360 platform is a “customer journey optimization platform.” And by extension, which marketing channels make that happen and which don’t. It’s predominantly for marketers who have responsibility for a budget. One of our first customers is a $350 million public company. How are you guys doing today?

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

The Point

NOVEMBER 8, 2010

On Focus.com , Holly asks: “Does marketing automation work if I only have a cold list of records? The campaign will involve a series of both email and direct mail “touches” all driving the prospects to a single, custom Web microsite. How effective would using this cold list be?&#.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100

Customer Experience Matrix

APRIL 10, 2014

Marketo placed these changes in the context of unveiling itself as “customer engagement platform”. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. Every major marketing automation vendor has tried to do the same.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

FEBRUARY 23, 2011

To give you an idea of the scope of MarketingPilot, here is a set of headings from its Web site: Alerts - Analytics/Performance Measurement - Approvals - Budgets - Calendars - Campaign Management - Collateral Management - Contract Management - CRM - Digital Asset/Document Management - Direct Marketing - Direct Response - Editions - Email Marketing (..)

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Customer Experience Matrix

OCTOBER 20, 2008

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120