article thumbnail

How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

The people on your list have opted in, which means they decided they want to hear more from you via email. If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. Opt-in forms should be easy to fill out, and clearly communicate the value of subscribing.

article thumbnail

The Ultimate Email Marketing Glossary for 2022

SmartBug Media

Make sure to set an “Out of Office” autoresponder. Click-Through Rate (CTR). The CTR is calculated as the number of recipients who click through on a link within your email divided by the number of those who opened your email. Find out our top CRO best practices and quick wins. Double Opt-In. A/B test it!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

This is how you’re going to figure out exactly how much your content marketing is earning you. Here’s how you work it out: Step 1. Step 2: Figure Out What It Cost You To Distribute the Content Again, don’t forget those in-house costs. First, though, let’s take a look at the content marketing ROI formula.

article thumbnail

8 Best Practices to Protect Your Email Reputation

Zoominfo

Establish a time for marking leads inactive if they haven’t engaged with any emails from your company (for example, mark leads inactive after a period of 6 months) and move them into a separate list within your CRM. You may think that hiding the unsubscribe button will reduce opt-outs. Make it easy for recipients to unsubscribe.

Practices 200
article thumbnail

Deliverability Acronyms: A-Z

eDataSource

Check back soon as we roll out the rest of the deliverability defined alphabet! Confirmed Opt In - an email address verification method. Also known as Double Opt-in and Verified Opt-in. We’re going to define some key terminology for you here within a series of posts. This week, we’ll cover A through D. DEFINITION.

article thumbnail

The Email Marketing Metrics Your Team Should Focus On

Atomic Reach

Click-Through Rate or CTR is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. To calculate CTR: Impressions/Clicks = Click Through Rate (%). Moreover, having an organized CRM with accurate customer information will assist in reducing your bounce rates.

article thumbnail

Stats to Track Through the Customer Lifecycle

Ontraport

The scope of what’s possible with marketing tracking is ever-growing — there are constantly new tools coming out that allow you to gain insight into a new area of customer behavior that you didn’t have access to before. Get them to fill out a form with their contact information so that you can begin reaching them via email or phone call.

Stats 64