Hubspot

NOVEMBER 21, 2023

However, merely having a CRM isn't enough. To truly unlock its potential and maximize its impact, businesses need to optimize their CRM strategies. How to Optimize Your CRM 1. Clean and regularly update your data Optimizing your CRM starts with ensuring that your data is accurate, complete, and up-to-date.

CRM 53

CRM Marketing Automation Services Optimization Cross-Selling 53

Velocity Partners

JULY 26, 2023

Here are four free ways you can use your CRM to drive more value across the whole company. #1: 1: Refine your ICP by feeding your CRM better data You can look at your CRM in two opposing ways: as dumb storage or as a queryable database. You want to empower your Sales colleagues to find and input that information into your CRM.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking CRM Lead Scoring 52

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview. For instance, who will drive results?

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Lead Forensics

APRIL 16, 2024

Additionally, AI can automate email follow-ups and data entry, ensuring timely communication and accurate CRM data. This laser-focused approach allows you to target your efforts on qualified leads, maximizing your outreach effectiveness.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Optinmonster

APRIL 11, 2024

For example, if someone signs up through your OptinMonster campaign (that’s the “if”), Uncanny Automator can then do things like add them to your email list, send a welcome message, give them a special offer, or even update your CRM software (those are the “then” actions).

Automation 84

Automation Marketing Websites Work Management Conversion 84

NuSpark Consulting

MAY 4, 2023

Email retargeting: Target users who have opened or engaged with your emails but didn’t convert. CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. These features aren’t just nifty toys.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Vision Edge Marketing

JANUARY 30, 2024

This both protects existing revenue streams and can lead to cross-selling and upselling opportunities, increasing the lifetime value of each customer. This can include entering new geographical areas, targeting different demographics, or offering modified products to cater to a broader audience.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Webbiquity

JANUARY 18, 2024

Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. The importance of careful targeting is hard to overstate. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. So, do your research.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Liveintent

SEPTEMBER 8, 2021

Without collecting that all-important personal identifier, you really don’t know who is crossing your digital borders… or how to communicate with them again once they leave. email addresses to target users with ads, you’ll still be able to reach your prospects and customers in social environments.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

Valasys

FEBRUARY 12, 2019

Due to the rise of virtual assistants, social CRM, omnichannel technologies and AI-powered automated workflows in 2018, Customer Relationship Management (CRM) witnessed a really good year. As more AI-powered assistants will be dominating the landscape, there will be many new advances in CRM technology. CRM Trends.

CRM 56

CRM Marketing Management Lead Nurturing Marketing Automation Services 56

Vision Edge Marketing

SEPTEMBER 13, 2022

To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies. Targeting a niche market might mean selecting companies who run their business using Nimble for their customer relationship management (CRM), QuickBooks for their accounting, or Hootsuite to schedule social media.

Verticals 224

Verticals Work Management Marketing Management Marketing Strategy 224

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real time. B2B intent data is a collected set of those signals. What types of intent data are there?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Oktopost

SEPTEMBER 28, 2023

You can take part in attracting leads to your brand through social selling , and the benefits of this strategy are endless. Your combined efforts with marketing have attracted leads, ultimately leading them to leave their contact information on a gated asset and find a comfortable spot in your CRM. But why is this so important?

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Zoominfo

OCTOBER 12, 2022

And if you manage a distributed team that crosses international boundaries, you’re also juggling time zones and languages that make attending live calls difficult. Free Trial Put Conversations in Focus with Chorus Inside Your CRM ZoomInfo SalesOS and Chorus integrate directly into Salesforce and other popular CRM tools.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

SalesIntel

FEBRUARY 19, 2024

Target Audience? This allows for more targeted and personalized outreach, increasing the likelihood of conversion. Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

MARCH 4, 2024

MarTechBot now has 10+ personas to provide more targeted responses. Marketing can focus on strategies to increase CLV, such as personalized cross-selling or upselling campaigns, targeted retention efforts, and loyalty programs. For this prompt, try selecting the Chief Marketing Officer persona. Here are a few examples: 1.

Lead Ranking 90

Lead Ranking Allocation Churn Rate Lead Scoring 90

SmartBug Media

AUGUST 8, 2023

Many sales and success teams find themselves so focused on outbound initiatives that the ripe opportunities for upselling and cross-selling go unharvested. By successfully integrating upselling and cross-selling into their strategies, these teams not only generate more revenue, but also strengthen their relationships with customers.

Cross-Selling 52

Cross-Selling Enterprise Management Automation Marketing Automation Services 52

BenchmarkONE

DECEMBER 28, 2022

Upselling is a powerful and effective marketing technique through which you target a customer who is already prepared to buy from you and then offer a more advanced product, service, feature, or upgrade. What Is The Difference Between Upselling And Cross-Selling? Some businesses use bundling as a cross-selling strategy.

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Hubspot

APRIL 1, 2024

So, let’s take a look at the trends sellers are reporting about inbound lead flow on RepVue , and three things you can do to still hit your targets. Budgets were inflated and inbound leads were plentiful, which created a distorted view of what it’s like to sell. One thing that isn’t going to change, though, are your sales targets.

Ideal Customer Profiles 56

Ideal Customer Profiles Lead Ranking Lead Scoring Leads 56

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? According to Gartner , “gathering qualitative inputs is done through close interaction with key stakeholders to leverage their diverse expertise and foster cross-functional buy-in.” What type of accounts do we not sell to? Validating Your ICP with Data.

Ideal Customer Profiles 110

Ideal Customer Profiles Profiling Ad Building Cross-Selling 110

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview.

Work Management 130

Work Management Marketing Management Zoominfo Cross-Selling 130

ANNUITAS

MARCH 21, 2023

Also, Dynamic Chat now more easily integrates with CRM tools to add chat insights into the CRM record with minimal effort. Measure now supports data from multi-CRM use cases, more customer data source support, and other buyer touchpoints. The first is all around increasing the types of data that can be analyzed.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

SmartBug Media

AUGUST 14, 2020

One of the main levers of revenue growth is selling to your existing customer base. Here are five account-based tactics for generating more cross-selling opportunities. The most promising prospects for cross-selling opportunities are those who have already infused your product or service into their life.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Hubspot

DECEMBER 13, 2023

For example, if you sell CRM software, you might conduct a demo call to show the prospect how your system can streamline their sales processes and improve customer relationships. Pro Tip : Your CRM could make tracking your prospect's progress a cleaner, easier process.

Work Management 67

Work Management Marketing Management Cross-Selling Budget Programs 67

Choozle

JUNE 12, 2019

Marketers have been collecting CRM data for years. Things like purchase history, visit history, and newsletters joined are all examples of valuable consumer characteristics, but connecting the dots—turning CRM data into a CRM marketing strategy (aka just having the data versus actually using it)—is the tricky part. Yeah, exact.

CRM 40

CRM Advertising Agencies Marketing Strategy Marketing & Strategy 40

Choozle

JUNE 12, 2019

Marketers have been collecting CRM data for years. Things like purchase history, visit history, and newsletters joined are all examples of valuable consumer characteristics, but connecting the dots—turning CRM data into a CRM marketing strategy (aka just having the data versus actually using it)—is the tricky part. Yeah, exact.

CRM 40

CRM Advertising Agencies Marketing Strategy Marketing & Strategy 40

SmartBug Media

SEPTEMBER 28, 2023

However, by adjusting prices to target higher-end customers, companies can often sidestep the customer service challenges associated with low-cost offers while substantially boosting their profit margins. Inventory Inventory management is crucial for revenue optimization because it directly impacts both costs and sales.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 69

Martech

FEBRUARY 13, 2024

By auditing their current tools and addressing these alignment gaps, they adopted a new marketing automation platform better integrated with their CRM system. Aligning your measurement strategies with industry benchmarks validates your approach and highlights areas for targeted improvement, driving strategic value and competitive advantage.

Marketing Automation Services 94

Marketing Automation Services Work Management Lead Scoring Lead Ranking 94

Zoominfo

SEPTEMBER 15, 2020

Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. Buyer intent data is typically sourced from first (internal) or third (external) parties, which, when combined, offers a complete view of target account activity. Buyer Intent Data Sources.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Upselling vs. cross-selling Upselling involves upgrading a customer to a more expensive product or service, while cross-selling is about selling complementary add-ons to something the customer has already purchased. Instead of selling just one training session, I have the potential to sell four.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

LeanData

NOVEMBER 8, 2022

Expanding business with your existing customers through upsell/cross-sell opportunities. Align on Target Accounts. There is no ABM motion without target accounts. The revenue team needs to align around a target account list that maps directly to its ABM goals. Earning business away from a particular competitor.

Account Based Marketing 97

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 97

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

.” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. The good news is, setting achievable targets is relatively straightforward. See how it works What are sales targets? Sales targets, set by sales leaders, are goals for total company sales revenue within a year or quarter.

Cross-Selling 116

Cross-Selling Budget Programs Training Forecasting 116

Salesforce Marketing Cloud

AUGUST 24, 2023

Cross eyes. Automatically create sales dashboards to visualize your data Hit your targets with data-driven selling guidance built directly into your CRM. Located within a company’s CRM or sales analytics software, it groups together related metrics for an “at a glance” look at progress toward sales goals.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98