Salesforce Marketing Cloud

OCTOBER 1, 2024

Lewis, an eight-foot-tall, talking jack o’lantern (who insists he is NOT a jack o’lantern) became a viral social media star as shoppers uploaded videos of their interactions with the character in stores. Use your displays to inspire shoppers with creative costume ideas, decor crafts, or new menu options. Back to top. Back to top.

POS 105

POS Merchandising Forecasting Display 105

Navigate the Channel

MARCH 20, 2025

Early adopters often generate word-of-mouth advertising, but keep in mind that their enthusiasm may not reflect long-term scalability. For instance, Doubletree Hotels saw viral success simply by offering a warm cookie at check-in, sparking millions of shares and conversations. Now, its your turn to test these strategies.

Word of Mouth 65

Word of Mouth Product B2B Thought Leadership Marketing & Strategy 65

Zoominfo

MARCH 14, 2018

The Convince & Convert team, hand-picked by Jay, uses decades of experience to help move companies or organizations forward in digital through process improvement, customer attitudinal research, competitor analysis, trend-spotting, and creative campaign ideas that get results. It is expected to come out October 2 nd of this year.

Word of Mouth 164

Word of Mouth Planning Paid Search Agency Trigger Marketing 164

Sprout Social

SEPTEMBER 26, 2024

The ad’s virality wasn’t a complete surprise. Myer recalls how keeping Swehl’s brand mission front and center helped turn their viral moment into a lasting win. “We In other words, we always evaluate our efforts through the lens of the same questions, like: What problem are we trying to solve?

PR 91

PR Planning Advertising Agencies Work Management 91

Orange Owl Blog

APRIL 16, 2025

Before Zomato, people relied on word of mouth, newspapers, or outdated brochures for restaurant information. Deepinder Goyal According to the podcast, the initial traction came from simple word-of-mouth marketing within office spaces, proving that product-market fit doesn’t always require massive marketing budgets at the outset.

Word of Mouth 52

Word of Mouth Marketing AI Marketing Budget Advertising Agencies 52

Convince & Convert

FEBRUARY 26, 2015

Enjoy and be ready to be inspired, because there are some very creative marketing teams floating around in the digital world. The following four examples are both creative and recognizable brands. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year.

Blogger 150

Blogger Outreach Case Study Case Studies 150

Unbounce

APRIL 23, 2019

Get creative. For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Jump to a Creative Lead Gen Example. As an example, Andrew suggests watching this video on YouTube that recently went viral: Vance’s Incredible 365-day Transformation.

Lead Gen 145

Lead Gen Sales Qualified Leads Creativity Lead Ranking 145

Hubspot

JULY 24, 2020

My admiration for the commercial led me to Erba , a creative agency offering a full range of marketing and advertising services. But what else can creative agencies offer? What is a creative agency? A creative agency, then, is one that offers services related to marketing and advertising. And how do they make money?

Advertising Agencies 101

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 101

Single Grain

JUNE 24, 2019

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses. Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Convince & Convert

NOVEMBER 10, 2014

This video was to be paired with native and word of mouth advertising techniques that would serve as the backbone of the campaign. Through their campaign, “Delivering Hugs,” Huggies and Ogilvy created a viral video that triggered an emotional response from anyone with a soul—especially expecting mothers.

Case Studies 149

Case Studies Case Study Storytelling Studies 149

Orange Owl Blog

JUNE 12, 2025

That cultural embedment powered viral growth, led to brand recognition across demographics, and eventually made it the title sponsor of the IPL. Dream11 used a mix of performance marketing, IPL-focused campaigns, and viral referral systems that rewarded both the referrer and the referred.

Lead Ranking 52

Lead Ranking Digital Marketing Funnels Viral Marketing Startups 52

Marketing Insider Group

DECEMBER 6, 2022

As an e-commerce business owner, you can take advantage of this truth in a number of creative ways. Tell them you’d like to send them a free gift for spreading the word about your business. The VIP Product Tester Program. People love feeling like they’re part of something exclusive. The Branded Box.

Sample 362

Sample Loyalty Paid Search Agency Social Media 362

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. David also writes the Web Ink Now blog and has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Word of Mouth Marketing. Word of mouth marketing is customers’ recommendations of a brand, which is the most trusted form of marketing today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Oktopost

MAY 26, 2020

For every company that scores free positive exposure by letting their social media interns “get weird” on Twitter, there’s a dozen whose attempts at achieving virality end up as minor PR disasters. However, there’s no reason to fear bringing social media and fintech together as there’s still lots of room for creativity and success.

Social Media 143

Social Media Social Marketing Media Planning 143

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

NuSpark Consulting

APRIL 21, 2013

When people engage in your content, more people get to see those interactions (viral reach), which can build even more engagement, and build more page likes? You do want a portion of your posts directing audiences to your website as long as the post update is creative and compelling in order to give audiences a reason to click.

Facebook 100

Facebook Viral Marketing Business Click Rate 100

Adobe Experience Cloud Blog

JANUARY 15, 2020

Some ways digital marketing improves the “traditional” methods of keeping loyal customers are: Using digital testimonials from happy customers instead of the old “word of mouth”. A viral Christmas ad done by a small hardware store in Wales, which was filmed by the owner and recent one stars his son.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Planning 174

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Convince & Convert

DECEMBER 11, 2015

and The Viral Fever in India. Tap into the wisdom and local expertise of employees in those markets as creative briefs and first rounds of campaign materials are developed. Both groups will bring their own vision to the concept, allowing Lenovo to tap into the powerful word-of-mouth endorsement often found in user-generated content.

Campaigns 96

Campaigns Paid Search Agency Microsite Advertising Agencies 96

Stevens & Tate

JUNE 15, 2023

Unleashes Creativity The opportunities for creativity with interactive content are limitless. As more people find value in your content, they’re more likely to share it on social media, generating word of mouth and referrals. When creating interactive content, it’s vital to take a customer-centric approach.

Interactive Marketing 105

Interactive Marketing Inbound Marketing Planning Landing Pages 105

Martech Advisor

JANUARY 2, 2020

Their writing should be creative, engaging, witty, as well as semantic, and grammatically flawless. Creativity. Creativity is an important quality for a social media manager. Having creativity skills is a no brainer for the role of a social media manager. Analytical Thinking. Trend Savvy.

Social Media 135

Social Media Work Management Marketing Management Media 135

Hubspot

FEBRUARY 17, 2017

With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? Read This Book If You: Want to boost the virality of your content. 8) Creativity, Inc. ,

Word of Mouth 78

Word of Mouth Amazon Advertising Agencies Work Management 78

SmartBug Media

MAY 19, 2020

For SaaS companies in the ever-too-familiar “high-growth startup” mode, a lot of the focus is on sales and marketing, with questions like “What are some creative campaigns we can launch to help get our name out there?” If we boil this down and get away from buzzwords and marketing speak, we’ll learn that the product needs to sell itself.

Paid Search Agency 105

Paid Search Agency Product Companies Work Management 105

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ The truth is, the options are as limitless as your creativity. Here’s a common thread between most of our brand awareness tips: a bit of creativity can score you major brownie points with followers.

Brand Identity 141

Brand Identity Branding Marketing & Strategy Eye-Tracking 141

Sharpspring

AUGUST 10, 2021

Ad campaigns have had to become even more creative and engaging than ever before. These examples illustrate the creative and out-of-the-box thinking that is needed in this fast-paced ad landscape. The Getty Museum not only stepped up to the challenge but they created a viral, interactive campaign in the process.

Paid Search Agency 79

Paid Search Agency Ads Viral Marketing Word of Mouth 79

Brandpoint

NOVEMBER 28, 2018

The way that most of your customers will first communicate with you is through your business’s owned media (even copy and creative assets in a paid ad are considered owned media), making it the most critical component of this model. Online word-of-mouth. First steps.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Martech Advisor

JANUARY 9, 2020

Most people nowadays, share their good, bad and unfortunately, even ugly experiences with other people through word of mouth or on social media. In-store shopping experiences are especially vulnerable as people even take pictures and videos of ugly scenes which quickly go viral on social media.

Webinar Metrics 122

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 122

Spiralytics

AUGUST 3, 2023

follows athletes and creatives in their various journeys. Be Shareable According to a Stanford study , the chances of going viral are one in a million. However, some factors drive word-of-mouth marketing. You can capitalize on their follower count to make your content viral. Nike does this well.

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

ConvertKit

JUNE 29, 2021

Both published their first books in 2020, right as the pandemic hit—so they needed to get creative. For Oliver, the process was just as creative as writing her manuscript. “I Word-of-mouth is still the most effective marketing channel out there. Word-of-mouth is still the most effective marketing channel out there. —

Word of Mouth 92

Word of Mouth Communities Newsletter Conference 92

Martech Advisor

JANUARY 24, 2020

This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people. The course delves into creative thinking techniques to build a narrative and help you understand the transmedia audience. Viral Marketing and How to Craft Contagious Content - Coursera.

Course 105

Course Top of Funnel Content Marketing Copywriting 105

Navigate the Channel

SEPTEMBER 29, 2022

Guerrilla marketing is an ideology that focuses on low-budget creativity, virility, localization, and often the “surprise attack” over expensive, “predictable” ad campaigns. In other words, you’re not doing what everyone else is doing, so people notice you, maximizing word of mouth.

Word of Mouth 65

Word of Mouth Examples Marketing Budget Paid Search Agency 65

Single Grain

FEBRUARY 14, 2020

Considering that most online users nowadays no longer have the patience and time to read through an article or blog post, using creative, well-produced video content as a promotional tool is a great way to reach and engage them in no time. For many, video content is that edge. Growth Study] Slack: The Fastest Business App Growth in History.

Startups 141

Startups Promotion Video Marketing Campaigns 141

SmartBug Media

AUGUST 27, 2020

In fact, SaaS marketers have some creative ways to help maximize lead and revenue generation during these uncertain times. The foundation of referral marketing is harnessing the viral word of mouth—friends telling friends about great products and services they use via social media and email.”.

Trade Show 89

Trade Show Marketing & Strategy Marketing Strategy Cross-Selling 89

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out.

User-Generated Content 78

User-Generated Content Paid Content Generation Viral Marketing 78

Sprout Social

SEPTEMBER 14, 2023

Which was the basis for viral Posts that tap into everyone’s relatable drive-thru ordering experience… And Posts that feature products and how people use them—like this Post when McDonald’s asks their audience, “remind me to take my mcflurry out of the freezer in 13 mins” so it doesn’t get too frozen. zara Choose your lipstick!

Marketing & Strategy 144

Marketing & Strategy Marketing Strategy Top of Funnel Webinar Metrics 144