Spiralytics

DECEMBER 18, 2024

It’s become a space where trends take root and brands engage with customers more casually and conversationally, which in turn provides a phenomenal opportunity for marketers. The social media giants potential for creativity and virality allows brands to tap into a younger and more diverse audience.

Paid Search Agency 62

Paid Search Agency Ads Cost Per Thousand Advertising Agencies 62

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. of internet users aged 16-64 watch online video content at least once a week , according to an extensive report from We Are Social and Meltwater. What Is Video Marketing? Globally, 92.3%

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

illumin

FEBRUARY 19, 2025

In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Its a given that strong, strategic marketing can boost growth, but what does this look like for mobile app marketing? Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Paid Content 92

Paid Content Word of Mouth Paid Search Agency Mobile Advertising 92

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Martech

DECEMBER 9, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Video Marketing 111

Video Marketing Best Practices Marketing AI Marketing Management 111

SocialPilot

JANUARY 27, 2025

Social media for B2Bsounds tricky, doesnt it? After all, its not about trending dances or viral memes (although we wont judge if you try). But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Ready to turn social media into your B2B powerhouse?

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month.

Social Media 209

Social Media Media Viral Marketing Class 209

Brandpoint

NOVEMBER 28, 2018

PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Over a decade ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising. Earned media was the primary focus of PR. Owned Media. What is owned media?

Paid Content 118

Paid Content Lead Ranking PR Media 118

Sprout Social

SEPTEMBER 26, 2024

The ad was accompanied by three words: “Just add milk.” But it wasn’t long before the image—an ad for Swehl, the brand on a mission to give women better resources throughout pregnancy, postpartum and beyond—was flagged and removed. The ad’s virality wasn’t a complete surprise. The would-be crisis became a PR triumph.

PR 91

PR Planning Advertising Agencies Work Management 91

Sprout Social

APRIL 28, 2025

Reddit has, undoubtedly, solidified its position as a leading social media platform, attracting a wide range of demographics. The platform fosters passionate communities across countless interests, markets and target audiences. The other way is through search engines. Reddit is a popular place for real information.

Paid Content 77

Paid Content Statistics Tactics Brand Identity 77

Digilant

AUGUST 18, 2022

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. Yet frequent algorithm updates, oversaturation, and shortened attention spans are all challenges that advertisers must face on social media when trying to gain momentum with organic posts alone.

Paid Social Agency 98

Paid Social Agency Social Media Advertising Advertisements 98

Single Grain

JULY 7, 2020

However, you cannot deny that TikTok is an app that is taking the social media world by storm. Now, I understand that you might love more traditional marketing tools, like subscription forms, email marketing services, landing page builders, and specific social media tools. TikTok is a social media platform.

Paid Search Agency 122

Paid Search Agency Ads Viral Marketing Planning 122

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Digital marketing helps small businesses build lasting customer relationships. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Planning 174

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Going viral is great for your client, right?

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Single Grain

MAY 12, 2025

TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. But how should marketers approach their TikTok strategy? Here are the most critical TikTok marketing trends this year.

Paid Content 52

Paid Content Trends Cost per Acquisition Brand Identity 52

Sprout Social

JUNE 29, 2021

Platforms like YouTube, TikTok and Snapchat have all announced their own versions of creator funds designed to attract the internet’s most creative talent. If brands are serious about working with content creators, they need to first understand how the creator economy operates. Who are content creators? billion in funding.

Social Media 139

Social Media Branding Brand Identity Media 139

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 144

Examples Campaigns Advertising Agencies Burn Rate 144

seo.co

OCTOBER 28, 2021

Viral content is a Holy Grail in the world of content marketing. It was DollarShaveClub that took a $5K viral video all the way to a $1 billion acquisition by Unilever. It all started with a single piece of viral content. Viral content creates massive traffic. Defining “Viral” Content.

Viral Marketing 98

Viral Marketing SEO Content Paid Search Agency 98

Content Marketing Institute

JANUARY 23, 2019

“It’s almost not even worth posting if you’re not paying,” confirms Brian Jackson, chief marketing officer at Kinsta. Given that social content promotion is now pay-to-play, here’s how to do it to get the best bang for your buck. HANDPICKED RELATED CONTENT: A Quick-Start Guide to Paid Content Promotion.

Paid Content 111

Paid Content Top of Funnel Cost Per Click Promotion 111

Brandpoint

SEPTEMBER 18, 2020

But, fleshing out a plan (and creating content) for this highly visual platform can take a lot of resources. Regardless if your brand’s social media strategy is carried out by a whole team (lucky ducks!) or added to the task list of a single marketer, it might feel a little more than risky to pass the posting reins to someone else.

Advertising Agencies 156

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 156

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?”

Paid Content 113

Paid Content Paid Search Agency Paid Social Agency Social Marketing 113

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Paid Content 145

Paid Content Social Media Campaigns Media 145

seo.co

MARCH 12, 2021

When you think about marketing, what comes to mind? For most business owners and marketers, traditional strategies and textbook campaigns are first up. For many, guerrilla marketing is the answer. What is Guerrilla Marketing? The concept of guerrilla marketing is derived from the idea of guerrilla warfare.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Hubspot

JULY 24, 2020

As a marketer, it's something I can't really help. When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. But what else can creative agencies offer?

Advertising Agencies 101

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 101

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development. Taking Everyday Life and Turning It Into Content.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Sprout Social

FEBRUARY 24, 2025

Social media for financial services is often met with some hesitation. Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. Its about building trust.

Work Management 78

Work Management Social Media Marketing Management Paid Content 78

Optinmonster

JULY 27, 2021

Ever feel like you’re running out of ideas for your content marketing campaigns? Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. There’s just one problem: content marketing can be seriously hard work.

Impressions 145

Impressions Paid Content Examples Content Marketing 145

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 330

Enterprise Management Marketing Automation Services Work Management Marketing Management 330

Sprout Social

APRIL 28, 2020

Just like life, social media strategies have ups and downs. When your content or campaigns stall out, it’s time to put your thinking cap on. There are a lot of reasons why you might not be seeing the return on your social content that you’d like. One thing every marketer knows is that things are always changing on social media.

Content 145

Content Social Media Paid Social Agency Paid Search Agency 145

Single Grain

FEBRUARY 10, 2020

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Did you assume the person who said “What kind of content do we need for the TOFU?” ” was talking about a vegetarian lunch? Wondered if CTA and CTR were out-of-state television networks?

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. What Are Quora Ads?

Paid Content 121

Paid Content Advertising Advertisements B2B 121

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Why is creative marketing important?

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

Scoop.it

SEPTEMBER 22, 2022

billion users worldwide, social media are so much more than places to meet friends online. Today, nearly 97% of all Fortune 500 enterprises use at least one social media platform to promote their brands. Today, nearly 97% of all Fortune 500 enterprises use at least one social media platform to promote their brands.

Social Media 116

Social Media Promotion Social Marketing Campaigns 116

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. Download Now What is Social Media Marketing?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

DECEMBER 7, 2023

The concept of being a “creator” totally dominates TikTok and TikTok marketing. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. What is the TikTok Creativity Program?

Creativity 112

Creativity Paid Search Agency Viral Marketing Lock-In 112

Spiralytics

AUGUST 3, 2023

In the 1980s, telecommunication company AT&T ran an ad campaign with the slogan “Reach out and touch someone.” Given our current marketing climate, truer words were never spoken. With ad blindness and tools like AdBlock, customers have become adept at ignoring marketing messages. So, what is a marketer to do?

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Outgrow

MAY 8, 2025

EPISODE 227: Marketer of the Month Podcast with Jennifer Quigley-Jones Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Jennifer Quigley-Jones for our monthly podcast – Marketer of the Month ! Maintain brand approval rights and content licensing in influencer deals. The Big Questions!

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ads 52