Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. How to Build a Small Business Marketing Strategy.

Marketing Budget 363

Marketing Budget Small Business Marketing Paid Content Marketing Strategy 363

Marketing Insider Group

OCTOBER 8, 2024

The days of posting on social media all the time to help viewers engage with your content are in the past! Right now, posting smartly is the move, with content that grabs attention, resonates with your audience, and encourages them to interact. Want to create engaging content? What content resonates with them?

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Social Media Media Storytelling Content 307

Marketing Insider Group

APRIL 7, 2025

Did you know that 40-60% of digital ad spend is wasted due to inefficiencies and poor management? If youre investing in paid advertising , you want every penny to drive results. Test different ad creatives to optimize engagement and conversions. Google Ads Great for search intent-based targeting (e.g.,

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Paid Content Work Management Allocation Advertisements 162

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

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Marketing AI Enterprise Management Work Management Marketing Management 122

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention.

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Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 322

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. Much like linear TV (but more trackable), CTV is about storytelling. Creative This is another crucial factor.

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Paid Content Paid Search Agency Advertising Agencies Brand Identity 110

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence.

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Paid Content Paid Search Agency Marketing Budget Advertising Channels 279

Choozle

APRIL 18, 2025

Tentpole Marketing Is Key for Agencies and Brands In advertising, timing isnt everything, its the thing. Cultural moment marketing, also known as tentpole campaigns, event-based advertising, or seasonal media activations, is among the most effective ways to engage large, passionate audiences when theyre most attentive.

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Paid Content Search Marketing Advertising Agencies Social Marketing 68

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. “I’m still selling, but it’s not an ad.”

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. Social touches every aspect of how businesses operate and grow.

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Paid Content Social Media Statistics Media 86

Webbiquity

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

Paid Search Agency 204

Paid Search Agency VALS Ads Practices 204

Convince & Convert

FEBRUARY 10, 2025

Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. Invest your time and energy more efficiently Gathering and analyzing data helps marketing teams direct their time, money and energy to where it will have the most value. Where do they engage?

Work Management 110

Work Management Marketing Management Paid Search Agency Conference 110

Single Grain

APRIL 27, 2025

Spending too much on your ad campaign can be easy without getting much in return. If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Return on ad spend (ROAS) has become the north star metric for performance marketers looking to drive sustainable growth.

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Walker Sands

AUGUST 6, 2024

According to Allied Market Research , the global HR tech market was valued at $32.6 With an estimated 20,000+ vendors worldwide, the market is crowded and noisy. Unique storytelling In a market saturated with HR tech vendors, many of them are telling the same story. billion in 2021 and is projected to reach $76.5

Paid Search Agency 81

Paid Search Agency Marketing Management Marketing & Strategy Marketing Strategy 81

Contently

FEBRUARY 4, 2020

2020 was projected to be the start of a creative renaissance. It delivered a serious blow to creative freelancers, and even if you’re not one, you should care. It has the potential to set off a shockwave that’ll hurt the content world at large. Many freelance creatives didn’t want to be employees.

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Creativity Studies Classified Ads Stats 216

Martech

DECEMBER 9, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Video Marketing 109

Video Marketing Best Practices Marketing AI Marketing Management 109

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Dig right in!

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. And it paid off. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on….

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Storytelling B2B Marketing Work Management Marketing Management 156

Choozle

JANUARY 28, 2025

The digital marketing landscape is at a pivotal juncture. As Google moves closer to a zero-click norm, and platforms like Instagram, Reddit, and Chat GPT emerge as preferred search tools, the metrics marketers rely on to measure success are evolving. Its an acknowledgment that search behaviors are changing.

Paid Content 64

Paid Content Paid Search Agency Advertising Agencies Paid Social Agency 64

Contently

MARCH 18, 2020

Freelancing is such an important part of Contently’s DNA. The company was founded, in part, to help freelance creatives get paid well for doing what they love. Before I joined Contently, I started as a freelance writer, as did our head of marketing Joe Lazauskas. Creative advice. Reported features.

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Storytelling Content FAQ Ideal Customer Profiles 197

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. And it paid off. Storytelling brings many benefits to your B2B organisation. That illustrates why brand storytelling is so effective.

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Storytelling B2B Marketing Work Management Marketing Management 156

Sprout Social

SEPTEMBER 26, 2024

The ad was accompanied by three words: “Just add milk.” But it wasn’t long before the image—an ad for Swehl, the brand on a mission to give women better resources throughout pregnancy, postpartum and beyond—was flagged and removed. This is a sign the media has become democratized.

PR 90

PR Planning Advertising Agencies Work Management 90

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

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Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 243

Content Standard

JANUARY 4, 2019

The history of media has always been fueled by classic rivalries. Or for those working in the digital space, content marketing and advertising. But as 2019 rapidly approaches, a new sort of understanding has started to arise in marketing offices. What could this new dynamic mean for content marketers?

Paid Content 111

Paid Content Advertising Agencies Budget Programs Marketing Budget 111

Sprout Social

APRIL 29, 2025

Video is one of the best ways to stand out on social media, and video on LinkedIn is no exception with video uploads increasing 45% year-over-year. According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content. The good news?

Linkedin 72

Linkedin Video Marketing B2B Thought Leadership Marketing & Strategy 72

Single Grain

MAY 12, 2025

TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. But how should marketers approach their TikTok strategy? Here are the most critical TikTok marketing trends this year.

Paid Content 52

Paid Content Trends Cost per Acquisition Brand Identity 52

SocialPilot

MARCH 9, 2025

Social media has become a revolutionary phase for real estate. But here’s the catch: being on social media isn’t adequate. The market is congested, your audience is overwhelmed, and the constant rush of content makes it easy to get away in the crowd. The solution? Lets get into it!

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Paid Content Social Media Advertising Agencies Social Marketing 42

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. WordPress is my foundational platform for storytelling. Lauren Patrick, VP of Marketing at Curricula.

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Work Management Marketing Management Marketing Automation Services B2B Marketing 248

ClearVoice

NOVEMBER 26, 2018

With consumers' attention spans being less than that of a goldfish, visual storytelling is more important to #ContentMarketing than ever! Here are 10 visual storytelling tools to make your content more relevant. Are you incorporating visual storytelling as part of your content marketing strategy?

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Storytelling Tools Top of Funnel Best Practices 106

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. ” I call it participation marketing, and the reason is clear. Technologists are active on social media. Employee-Driven Content Strategy.

Social Media 143

Social Media Social Marketing Marketing & Strategy Peer-to-peer 143

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Here, I’ll distill these lessons and apply them to social ads. Two-Cent Video Ads. Hyper-Focused Audience Targeting.

Paid Content 145

Paid Content Paid Search Agency Top of Funnel Ads 145

Contently

APRIL 26, 2017

There’s a lot of noise and uncertainty in content marketing, but one thing has remained constant: People are creating more and more content. In turn, content marketing hiring is on the rise. In turn, content marketing hiring is on the rise. Here are the five rules I preach every time.

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Rules Top of Funnel Content Marketing Planning 160

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. It can also enhance various aspects of business operations and marketing, when used efficiently. How much traffic does social media contribute to those outcomes?

Social Networks 240

Social Networks Business Work Management Social Media 240

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Type: Worksheet. Level: Beginner.

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Social Media Training Course Resources 142

ClearVoice

DECEMBER 29, 2020

If you have been a content marketer for a while, you know many buzzwords are thrown around haphazardly in conversations and materials. One of those is the endless pursuit brands have with being considered a great storyteller. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Orange Owl Blog

APRIL 10, 2025

Performance Marketing Top B2B Performance Marketing Agencies in India in 2025 Vivek Goel April 10, 2025 Share : Table of Contents Introduction In todays competitive digital landscape, B2B brands are rapidly embracing performance marketing as a core strategy to achieve measurable, scalable, and predictable growth.

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Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52