Creativity, Marketing Budget Creation and Viral Marketing

The Impact of AI-Powered GIF Converters in Social Media Marketing

Webbiquity

OCTOBER 10, 2023

They identify patterns, movements, and emotions within images and videos, crafting captivating GIFs that blend human-like creativity with AI-driven efficiency. The Relevance of GIFs in Social Media Marketing GIFs have become versatile and highly effective tools for online visual communication.

Marketing AI

Marketing AI Social Media Social Marketing Marketing Budget Creation

Influencer rate card tips for smarter campaign planning

Sprout Social

JUNE 11, 2025

Influencer marketing is a proven driver of social media growth. As a brand, capitalizing on that connection means developing a well-planned approach. Yet, critical steps in the planning phase—navigating rates, pricing structures and influencer marketing campaign details—often leave brands unsure where to begin.

Marketing Budget Creation

Marketing Budget Creation Planning Marketing Budget Campaigns

6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

JULY 30, 2024

Last April, Australian influencer Emma Claiir went viral for all the wrong reasons when she admitted to two incidents of past animal cruelty. This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships.

Marketing Budget

Marketing Budget Marketing & Strategy Planning Marketing Strategy

Webinars

Aligning Sales & Marketing to Drive Demand & Build Pipeline

B2B SEO vs. LMO: What's the Difference and Why It Matters

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

MORE WEBINARS

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. Like Be the first to like this post.

Creativity

Creativity Planning Work Management Marketing Management

marketing action plans

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Good balance between copy and design elements. Big blue lead in.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Management Planning

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland.

Marketing Budget Creation

Marketing Budget Creation Email Marketing Design Planning

The most important role on your social marketing team probably doesn’t exist yet

Sprout Social

JUNE 24, 2024

In May 2024, it was reported that paid social overtook paid search as having the highest allocation of overall marketing budgets. But does any of that experience lend itself to publishing engaging, creator-driven video and creative ads that encourage awareness and consideration? But that’s not the only benefit.

Paid Content

Paid Content Paid Search Agency Paid Social Agency Social Marketing

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

effective marketer principle 4: take responsibility for decisions

The Effective Marketer

JANUARY 13, 2009

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Results from the email might point to improvements needed for the copy, the overall design, or even the landing page used.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

MARCH 3, 2020

Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience and brand to reach documented business goals. Generating content requires mindful planning and diligence. Where do you find additional talent to assist with campaign ideation and content creation?

Marketing Budget Creation

Marketing Budget Creation Process Top of Funnel Marketing Budget

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Management Marketing Automation Services Marketing Budget Creation

The Healthcare Organization’s Guide to Effective Content Marketing

Marketing Insider Group

JANUARY 20, 2020

However, not all healthcare organizations are excelling at content marketing or convinced of its importance. Many hospitals are still spending the bulk of their marketing budget on traditional marketing channels, and while digital spend is increasing , it’s more commonly spent on ads rather than content.

Effectiveness

Effectiveness Content Marketing Planning Marketing Budget

Explaining Social Media

The Effective Marketer

MAY 7, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Social Media

Social Media Media Work Management Marketing Automation Services

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

Insider information is always good when planning your next career move! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Lead Ranking

Lead Ranking Lead Scoring Work Management Marketing Budget Creation

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Cost per Lead Work Management Marketing Management

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Management Marketing Automation Services Planning

Growth Hacking: The cost-effective digital marketing tactics

Excelsior Research

MARCH 4, 2024

Growth Hacking: The cost-effective digital marketing tactics Growth hacking is experimenting with different advertising and marketing strategies to discover how a product may be offered fast and how business can cross in a short time. Growth hackers test specific plans, see what works out , and for that reason change their approach.

Cost

Cost Tactics Effectiveness Planning

effective manager defined

The Effective Marketer

FEBRUARY 14, 2009

Are the marketing campaigns you are planning or have planned going to directly influence sales? What are the key items in your agenda as a marketer that can have a direct impact in the company’s bottom line? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Management Effectiveness Marketing Budget Creation

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Work Management Marketing Management Marketing Automation Services

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

I recently finished reading Trust Agents, by @chrisbrogan and @julien , who approach this subject by saying: “T he difficulty in creating content that will get a recommendation, the one that most companies tend to get wrong, is that they don’t think creatively about how their content can be exciting to the average population ”.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

Watkis then states “ the most important activities for marketers are the establishment of marketing objectives, a plan for their achievement, a budget to support the plan, and the management of assets and resources to achieve the objectives ”. Maybe now is time for some change. Like Be the first to like this post.

Planning

Planning Work Management Marketing Management Effectiveness

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

Sources for more info on this story are: Creativity Online article, F*ck Smaller. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Make the Logo Disappear.

Work Management

Work Management Planning Marketing Management Advertisements

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

effective marketer principle 6: focus on opportunities rather than.

The Effective Marketer

JANUARY 18, 2009

So if it happens that you encounter a problem as you execute your plans, instead of simply trying to fix it, think of what king of opportunity it brings. Johnson came out victorious after a well planned management of the crisis that could have cost the company dearly). You can follow any responses to this entry through the RSS 2.0

Planning

Planning Work Management Marketing Management Effectiveness

effective marketer principle 5: take responsibility for communicating

The Effective Marketer

JANUARY 17, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 5: Take Responsibility for Communicating To get things done you need to communicate, ensuring the team is aware of the plan, deadlines, and expected results.

Planning

Planning Work Management Marketing Management Effectiveness

Breaking Through Barriers: Make B2B Tech Marketing Fun Again

Directive Agency

MARCH 20, 2023

Despite the common perception that B2B tech marketing is boring, there are countless opportunities to get creative and experiment with different approaches. After all, just like B2C marketing, B2B marketing is all about connecting with people and understanding their needs. Plan and personalize to perfection.

Barriers

Barriers B2B Marketing Work Management Marketing Management

effective marketer principle 8: say “we” rather than “i”

The Effective Marketer

FEBRUARY 6, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Work Management Marketing Management Effectiveness

what's your marketing approach?

The Effective Marketer

JULY 29, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Work Management Marketing Management Marketing Budget Creation

are you paid enough? new salary survey released

The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Happy salary negotiation! Like Be the first to like this post.

Customer Surveys

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

This entry was posted on Thursday, October 14th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Marketing Planning , Marketing Strategy , Online Marketing. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Work Management B2B Marketing Marketing Management

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. Click to download the WordPress Plugins for Marketers in Excel (XLS) format. United States License. United States License.

Planning

Planning Work Management Marketing Management Marketing Automation Services

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

On top of that, now you have videos you want to showcase and the home page was not designed with that in mind. When reviewing websites and discussing design elements, you invariably end up drawing all over the whiteboard, asking your designer to come up with some mockups and then annotating those and sending them back.

Marketing Websites

Marketing Websites Work Management Marketing Automation Services Marketing Budget Creation

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Email Marketing Work Management Marketing Management

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

I particularly like the tips a FastCompany article, “ Brands with character ”, gives: Give the brand human traits Create a life, backstory to your character/mascot Plan for the long run Don’t overcomplicate What mascots do you consider memorable and why? How do you create a successful brand mascot? Like Be the first to like this post.

Planning

Planning Work Management Marketing Automation Services Marketing Management

only one thing matters in online surveys - wiifm

The Effective Marketer

FEBRUARY 16, 2009

This entry was posted on Monday, February 16th, 2009 at 10:13 pm and is filed under Communication , Marketing Management , Marketing Planning. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You can follow any responses to this entry through the RSS 2.0

Customer Surveys

Customer Surveys Marketing Automation Services Work Management Marketing Management

The Impact of AI-Powered GIF Converters in Social Media Marketing

Influencer rate card tips for smarter campaign planning

Webinars

Trending Sources

6 influencer marketing brand safety considerations to bake into your strategy

Webinars

What Makes a Great Creative Brief? « The Effective Marketer

marketing action plans

B2B Email Design – Gallery 2 « The Effective Marketer

Email Design Review Gallery « The Effective Marketer

The most important role on your social marketing team probably doesn’t exist yet

Marketing Automation Monday is Here!

effective marketer principle 4: take responsibility for decisions

The Rise of the Content Marketer « The Effective Marketer

Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

B2B Marketers Hold Off on Killing Traditional Media

The Fun Theory: How to Change Behavior

new year's resolution: share ideas

The Healthcare Organization’s Guide to Effective Content Marketing

Explaining Social Media

how good a boss are you really?

Marketing Charts and Trends « The Effective Marketer

Social Media's Next Victim?

How to Fail at Social Media

Selecting the Right Email Marketing Provider « The Effective Marketer

Growth Hacking: The cost-effective digital marketing tactics

effective manager defined

More Free Marketing Knowledge

Marketing Content That Sells

Marketing By Objectives « The Effective Marketer

The Opposite of Advertising « The Effective Marketer

The Six Minutes Challenge

How Success is Misunderstood

effective marketer principle 6: focus on opportunities rather than.

effective marketer principle 5: take responsibility for communicating

Breaking Through Barriers: Make B2B Tech Marketing Fun Again

effective marketer principle 8: say “we” rather than “i”

what's your marketing approach?

are you paid enough? new salary survey released

B2B Marketing Summit Shows Old Problems Persist

WordPress Plugins for Marketers

Making Website Reviews Easy

What Trigonometry Has to Do With Marketing?

Making the Most of Your Webinars

The Science of Email Marketing « The Effective Marketer

Taming Your Brand Mascot « The Effective Marketer

only one thing matters in online surveys - wiifm

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