Webbiquity

JUNE 13, 2019

That’s not the attendee behavior you want to see if you want your event to judged as successful and worthwhile. What you need is a little creative engagement and some wow factor to brighten up the proceedings. Here are six of the best creative ideas for your business event. Food and Drink Stations.

Creativity 187

Creativity Barriers Opt-out Sales Qualified Leads 187

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Virtual graffiti walls.

Buzz 100

Buzz Event Marketing Webcast Lead Ranking 100

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Webbiquity

MARCH 7, 2019

No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

Social Media 202

Social Media Promotion Creativity Media 202

The Point

MARCH 22, 2024

Here’s how a recent email listed “themes” for an upcoming event: * Key marketing use cases for AI * Crafting an effective AI strategy * Team preparation and AI roadmaps The issue is that these topics are all far too general to convey value. They read like an internal creative brief or planning document.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Ledger Bennett

OCTOBER 22, 2020

Within this context, Ledger Bennett was tapped to lead efforts to bolster the branding and promotion of VirtualConnect , implementing a comprehensive event marketing program to grow awareness and drive registrations, specifically among customers and ICP prospects. Event Marketing Campaign Elements.

Event Marketing 52

Event Marketing Ideal Customer Profiles First-Mover Advantage Planning 52

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Thinking of events from a budget perspective, Jody explained that the reality of in-person events is that they’re a big investment.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed. Billboards.

Promotion 254

Promotion POS Business Paid Search Agency 254

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? Disney creatively uses this question as a litmus test when interviewing potential cast members. The bottom line?

Event Marketing 59

Event Marketing Planning Class Training 59

Marketing Insider Group

NOVEMBER 21, 2022

Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry. Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 280

Trends Marketing AI Co-Registration Conference 280

AgencyEA

JANUARY 14, 2020

Women bring innovation and creativity, while offering important perspectives, yet are often times […] Society has made significant strides in gender parity in the last century, with record numbers of female executives, directors and award winners.

Event Marketing 64

Event Marketing Marketing & Strategy Marketing Strategy Brand Identity 64

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Speaking sessions. And more… there is something for every budget!

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Vidyard

MARCH 31, 2020

Digital marketing : Use screen capture videos to share website updates with internal teams in a way that enables you to explain both the what and the why. Event marketing : Use the power of video to improve outreach to potential partners, sponsors, speakers, and attendees for your upcoming events.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

The Point

JANUARY 24, 2017

Plus, as a physical medium, direct mail provides creative options to drive booth traffic and track response – for example: “be one of the first 50 people to bring this postcard with you to our booth and get a free [insert free gift here].”

Trade Show 100

Trade Show Traffic Demand Creativity 100

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 251

Event Marketing Conference Trends Planning 251

Heinz Marketing

MAY 31, 2018

Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. This week I’m excited to feature Morgan Santapaola , event marketing manager for ZoomInfo. She trusts me and lets me explore my creativity– that’s huge. I love my boss, Anna Fisher.

Work Management 71

Work Management Zoominfo Marketing Management Event Marketing 71

SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. For example, at HubSpot’s INBOUND 22, SmartBug featured a booth with the theme of plants, with “Rooted in Inbound Marketing” as our messaging.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series.

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

Webbiquity

FEBRUARY 17, 2022

Get Creative With Campaigns. Get creative with your marketing campaigns and new product launches. That said, it can also be helpful to re-use tactics that have worked well at engaging your target market. Successful marketing teams are able to think outside of the box to create impactful marketing campaigns.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Navigate the Channel

AUGUST 10, 2017

According to the Content Marketing Institute’s 2017 B2B report, 68% of B2B marketers incorporate trade shows and similar in-person events as part of their marketing plan—but just 36% report that their events are effective. A well-executed social media campaign can dramatically change that.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

The Point

OCTOBER 29, 2021

And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

SocialPilot

JANUARY 26, 2024

” AI Prompts for Videos and Podcasts Having created tons of content over these years, I can tell you that crafting engaging videos and podcasts is a blend of creativity, strategy, and understanding your audience. ” “Create an email template for reaching out to potential speakers for [Event]. .”

Examples 78

Examples ROI Planning Work Management 78

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Customer Experience Matrix

DECEMBER 13, 2020

Marketers increasingly worry that AI will ultimately replace them , even if it makes more productive before that happens. The headline story is that AI is taking on more “creative” tasks such as content creation and campaign design, which were once thought beyond its capabilities. blockchain will quiet down.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Marketing Insider Group

SEPTEMBER 20, 2021

While some organizations feel as the virtual format is a crippling medium, the reality is that digital engagement can offer a wealth of events and activities that are unique to the digital sphere. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. .

Paid Content 283

Paid Content Social Media Promotion Media 283

markempa

NOVEMBER 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead? Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Webbiquity

OCTOBER 16, 2018

The key is to make it creative. Trade shows, conferences, networking events, and vendor-sponsored gatherings like roundtable dinners and road shows provide opportunities to have rich conversations and build trust in ways electronic communications can’t match.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Storytelling that stands out.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Marketing Insider Group

JULY 29, 2021

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. If you want to do something different from what attendees are already used to, be more creative and open to new ideas. Christina Tomlinson is the VP of Marketing & Events at Pathable.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Unless your business is creatively focused or brand-centric, it is unlikely an internal team will be up for the challenge of developing truly remarkable work.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Brandpoint

NOVEMBER 10, 2020

Event pros are getting really creative about finding ways to make us feel connected without making it awkward. The world CAN get back to business, we just need to get more creative. Scott Litman, Lucy When the pandemic hit, events went virtual. How’s your event marketing going? , or polish my nails.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Marketing Insider Group

JUNE 9, 2020

The idea behind eliminating the CMO role was not because the brand didn’t need marketing. marketing approach from creative brand advertising towards business growth and satisfying customer needs better. As Coca-Cola’s global vice president said at a press event, “Marketing in Coca-Cola is meant to drive business.

CMO 314

CMO Advertisements Advertising Paid Search Agency 314

Zoominfo

JUNE 4, 2019

Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS. Think outside the box and get creative!For Get high-tech: The thought of incorporating technology into a booth set-up can sound like a nightmare to some event marketers.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

SmartBug Media

DECEMBER 22, 2023

Embracing sophisticated customer journey software, such as HubSpot, can improve tracking and help with analyzing event ROI. With the right tech stack, you can get creative with on-site employee performance and the bottom line. Imagine a team of experts offering various services for all aspects of your event.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

SmartBug Media

FEBRUARY 5, 2021

Event marketing isn’t dead—it’s virtual. Although it has to be acknowledged that we can’t get the same experience out of event marketing we once did, I’m here to say that event marketing isn’t dead. The possibilities are endless—how creative can you get? Get everyone on the same team. This is the No.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing & Strategy 105

Heinz Marketing

SEPTEMBER 26, 2020

3 Creative Ways to Use Video to Land Your Next Client. How to Use Video in Every Stage of Your Event Marketing. Some helpful advice for using video during every phase of event marketing to deliver results. Thanks, Julie Winkle Giulioni. 5 Ways to Keep Your Team Close in a Virtual World. Great tips, Kiara Williams.

Acquisitions 101

Acquisitions B2B B2B Sales Lead Ranking 101