choozlechat: Display ad creative with Creativity Multimedia

Choozle

Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? The creative does all the work. Clever writing does all the work.

How to Create a Work Culture Ideal for Creative Marketers

Marketing Insider Group

Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Too much pressure, and some creatives […].

Creative Work, Blogging, Writing and Resistance

Writing on the Web

Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something.

6 Creative Ways to Recycle Your Content

Marketing Insider Group

We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve already been there, done that. The post 6 Creative Ways to Recycle Your Content appeared first on Marketing Insider Group.

How B2B Marketing is Changing in 2018

For those in newer, less mature markets, AdWords doesn’t work well because the specific. Which tactics work well (and which don’t)? • marketing; almost no one says these don’t work. Lead Gen Tactics Working Well Count Less Focus On: Count Content Marketing Tactics (26 responses).

What is programmatic creative?

Bannerflow

Programmatic creative is so much more than presenting the right offer at the right time. Performed correctly, programmatic creative enables marketers to easily produce sophisticated and targeted display advertising. Why use programmatic creative? Dynamic creative.

Does Creative Still Matter in B2B Marketing?

The Point

As someone who’s worked in B2B marketing for more than twenty-five years, I need no convincing that marketing has taken on a more strategic, measurable role in driving corporate success. Creative. Creative. But none of this renders creative unimportant.

Calling all Creatives

Biznology

Many are also looking for creative talent, the kind that can elevate their content to new heights. But businesses and their marketers are beginning to realize that captivating an audience for more than an Internet moment takes real creative talent and skill.

Doing Great Creative Work Isn’t About Luck

Marketing Insider Group

The piece is a beautiful and moving look into the creative process and moving from very good work to exceptional. The post Doing Great Creative Work Isn’t About Luck appeared first on Unthinkable.

How co-working spaces are revolutionizing the workplace

Biznology

Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces. Studies have shown that co-working spaces allow employees to thrive far more than traditional offices, as per Harvard Business Review.

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5 Work/Life Balance Tips for Marketers & Creatives

BOP Design

For anyone who knows what I’m talking about, here are some tips to keep you sane and maintain a healthy work/life balance. Work your way up to an entire evening or maybe even full weekend day where you aren’t constantly getting bombarded by notifications, emails, and information.

Why this Webinar Invitation Works

The Point

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. One of the key principles of B2B email creative?

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Why you need a creative workflow process

Act-On

No matter how professional and seasoned we may be, it’s still tough to get our work ripped to shreds. But the reality is, you’re likely to experience them at some point in a creative or marketing career. This is where establishing a creative workflow process can come in handy.

Creative + Logic = Most Helpful Content Experiences

Content Marketing Institute

Is your content marketing right brain (creative) or left brain (logical)? Learn the difference a structured approach makes to help your content work smarter. Or both? If you didn’t say both, your audience is missing out.

How to Write a Creative Brief

Ceros

Anyone who thinks of creativity as something so spontaneous and unruly that it can’t possibly be reduced to a few pages of text, needs to hear these two words: creative brief. The creative brief is merely a breakdown of the content and strategy of any campaign or project.

Creative Work Relies on Failure

Hubspot

Everyone wants to be creative, yet many of us are too fearful to pursue our most creative ideas. According to Adobe's State of Create report, "At work, there is tension between creativity and productivity." Creativity vs. Fear of Failure. less creative -- plan B.

Why dynamic creative optimisation (DCO) doesn’t work

Bannerflow

Dynamic creative optimisation (DCO) performs when done right. And how does it work? Retargeted campaigns may perform better than others but DCO can only be used effectively if creative is adjusted depending upon what stage of the user journey your viewer was at.

Why you need a creative brief for every project

Act-On

That’s what makes the visual portion of your creative process so important. In today’s visual marketing world, all the elements – be they web banners, posters, or fonts – need to work cohesively to tell your story. This evolution is why a creative brief is so critical. What is a creative brief? A creative brief is essentially a mini project plan with a creative bent. Note: a cousin to a creative brief is a project brief.

Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. Though it is nice to get stuff done, there is nothing in the list that indicates which items are more valuable, or which items require the most creativity. Creativity cannot be time boxed.

Why walking meetings can be wonderful at work

Biznology

This works for many of today’s most successful business leaders and there is really very little reason why you shouldn’t adopt this concept. If you don’t have a nature path near your office, a walk down the street will work too.

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Report: Creative Personnel are Finding Difficulty Aligning with Marketers

KoMarketing Associates

Marketers and in-house creative management often have to work closely together, but new research suggests that there are still obstacles keeping them from optimizing their time together.

The creative process in advertising, from idea to impressions

Choozle

Someone once told me that creativity doesn’t exist. We often think that creativity is reserved for those who are in those “creative” roles, a.k.a., The creative process in advertising. Then, your creative assets can be perfected around that central idea.

7 Tips for Prioritizing Creative Thought in Your Daily Life

Content4Demand

I don’t know about you, but the projects I look back on most fondly are ones where I really pushed myself (or my clients) creatively. In the hustle and bustle of everyday life, however, taking time to do heads-down creative work is difficult. Know (and Embrace) Your Work Style.

Why Creativity is Critical for Future Jobs…And Branding

Biznology

Many experts believe the answer lies with developing new creative skills that will enable people to adapt and even build on this new technological landscape. And these creative talents will be crucial for making brands more relevant and engaging too.

5 Creative Re-Engagement Emails

SmartBug Media

Urgency is widely used in marketing campaigns because it works. Now that you have a pocket full of creative examples to help you re-engage your subscriber list, take the time to test a handful of these approaches. Remember the honeymoon stage with your email subscriber list?

Is B2B marketing lacking creativity?

TaylorMadeIn KEW

Should we focus on B2B marketing creativity or analytics? C is for Creativity in B2B marketing. I often worry that the bulk of marketing talent goes into the consumer or agency world, because B2B is perceived as not being cool or creative. Yet we can be creative.

Pin the clickTAG on the HTML5 creative

Choozle

HTML5 creatives are one of the most interactive creative types available in digital advertising today. The options with an HTML5 creative are virtually endless. As for getting started, there are plenty of resources out there for building HTML5 creatives.

Announcing Visually’s New and Improved Creative Brief

ScribbleLive

Mastering the Creative Brief. Shocking as it may seem, many creative marketing projects get kicked off without strong strategy to back its execution. The outcome – an arduous and expensive creative development process with too many iterations and depleted momentum.

Recruiters Reveal Where They Find Creative Talent

Ceros

If you’re a creative, you probably know that traditional job-searching advice is a little, well, traditional. You can format your resume, ask all the right interview questions, even wear just the right black t-shirt—but ultimately, it’s your work that does the talking. And what good is your creative portfolio if your friends and your mom are the only ones who ever see it? But, creating a portfolio of your best work is only half the challenge. Art of Work

Creativity Hacks: 9 Ways to Find Inspiration

Marketing Insider Group

We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Want to be more creative? The post Creativity Hacks: 9 Ways to Find Inspiration appeared first on Marketing Insider Group.

Creativity Doesn’t Mean Big (So Stop Making Excuses)

Marketing Insider Group

We assume creativity has to be big. We feel the need to tackle broad, sweeping ideals, produce massive, industry-leading projects, and find deep, life-affirming meaning in our work. The post Creativity Doesn’t Mean Big (So Stop Making Excuses) appeared first on Marketing Insider Group.

Reinventing the Fathom Website with Creative Conversion

Fathom

The solution was simple: focus on conversion-centered design (CCD) with a total creative redesign of the website. Web design and content architecting is the perfect storm in which creative, conversion and analytics fuse together to become the ultimate proving ground for your business.

This Is the Real Secret to Unleash Your Content Marketing Creativity

Marketing Insider Group

If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. The secret to creativity is found in the mystery you’re about to read. At first, it didn’t work.

How to Write Creatively for a Technical Topic or Industry

SmartBug Media

Great marketers shine when they take a difficult, technical, and even a little bit boring topic and write about it creatively and with authority. Here are some strategies for writing creatively for any technical topic or industry: Understand the Audience.

Want to Hone Your Creative Intuition? Get Comfortable Being Uncomfortable

Marketing Insider Group

But in order to hone our intuition and follow it in our creative work, we need to constantly make ourselves slightly UNcomfortable. We need to push outside our comfort zone to grow and create better and better work. The post Want to Hone Your Creative Intuition?

NEW REPORT: How Marketers and Creative Teams Can Collaborate Better

ScribbleLive

That’s why we’re really excited to be sharing new survey research about how marketers and their creative teams can work better together. To help people develop more effective content, we surveyed 789 marketers and creatives about their experience working together.

How to Be Creative in B2B PR

Webbiquity

Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. Your creative genius will carry you only so far in this business. Working as a couple initially will alleviate this.

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