How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best creatives are more effective when they’re fueled by data.

choozlechat: Display ad creative with Creativity Multimedia


Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? The creative does all the work. Clever writing does all the work.

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How to Create a Work Culture Ideal for Creative Marketers

Marketing Insider Group

Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Too much pressure, and some creatives […].

Creative Work, Blogging, Writing and Resistance

Writing on the Web

Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something.

How to work with a content marketing agency on creative design

Tomorrow People

We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. That’s what design means in your content marketing activities: whatever works. At Tomorrow People, we know what works — because we do it 100 times a month. It’s any directed act of creativity driven by a commercial purpose. Different fonts behave very differently in a piece of text, and not all fonts work for all purposes.

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6 Creative Ways to Recycle Your Content

Marketing Insider Group

We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve already been there, done that. The post 6 Creative Ways to Recycle Your Content appeared first on Marketing Insider Group.

Doing Great Creative Work Isn’t About Luck

Marketing Insider Group

The piece is a beautiful and moving look into the creative process and moving from very good work to exceptional. The post Doing Great Creative Work Isn’t About Luck appeared first on Unthinkable.

How co-working spaces are revolutionizing the workplace


Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces. Studies have shown that co-working spaces allow employees to thrive far more than traditional offices, as per Harvard Business Review.

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Why you need a creative workflow process


No matter how professional and seasoned we may be, it’s still tough to get our work ripped to shreds. But the reality is, you’re likely to experience them at some point in a creative or marketing career. This is where establishing a creative workflow process can come in handy.

Top Conferences for Marketers & Creatives in 2020


If you’re new to the game or just want to see what your options are, we’ve got a helpful guide to 2020’s top creative conferences for marketers and designers. Without further ado, here are some of the most impactful creative conferences to attend in 2020. Art of Work


Why this Webinar Invitation Works

The Point

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. One of the key principles of B2B email creative?

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What is programmatic creative?


Programmatic creative is so much more than presenting the right offer at the right time. Performed correctly, programmatic creative enables marketers to easily produce sophisticated and targeted display advertising. Why use programmatic creative? Dynamic creative.

5 Work/Life Balance Tips for Marketers & Creatives

BOP Design

For anyone who knows what I’m talking about, here are some tips to keep you sane and maintain a healthy work/life balance. Work your way up to an entire evening or maybe even full weekend day where you aren’t constantly getting bombarded by notifications, emails, and information.

5 Creative Customer Retention Strategies that Really Work


Chances are, it could use a little work, which is why I’ve assembled, five creative and effective ways to keep the customers you have. . The post 5 Creative Customer Retention Strategies that Really Work appeared first on Hatchbuck.

5 Examples of Creative Healthcare Content Marketing


It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. Through the company’s work and the advocacy of others, the support seems to be working.

Why walking meetings can be wonderful at work


This works for many of today’s most successful business leaders and there is really very little reason why you shouldn’t adopt this concept. If you don’t have a nature path near your office, a walk down the street will work too.

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Creativity vs. productivity: AI to the rescue


Throughout my career, I have noticed a tension between creativity and productivity. Though it is nice to get stuff done, there is nothing in the list that indicates which items are more valuable, or which items require the most creativity. Creativity cannot be time boxed.

How to Project Manage Creative Projects

SmartBug Media

Managing creative projects well comes down to understanding the ever-present project management triangle: scope, schedule, and cost. Creative projects are not so simple. Here are a few things you need to do in order to effectively manage creative projects: 1. Creative

Why dynamic creative optimisation (DCO) doesn’t work


Dynamic creative optimisation (DCO) performs when done right. And how does it work? Retargeted campaigns may perform better than others but DCO can only be used effectively if creative is adjusted depending upon what stage of the user journey your viewer was at.

Creative + Logic = Most Helpful Content Experiences

Content Marketing Institute

Is your content marketing right brain (creative) or left brain (logical)? Learn the difference a structured approach makes to help your content work smarter. Or both? If you didn’t say both, your audience is missing out.

Creativity Hacks: 9 Ways to Find Inspiration

Marketing Insider Group

We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Want to be more creative? The post Creativity Hacks: 9 Ways to Find Inspiration appeared first on Marketing Insider Group.

The creative process in advertising, from idea to impressions


Someone once told me that creativity doesn’t exist. We often think that creativity is reserved for those who are in those “creative” roles, a.k.a., The creative process in advertising. Then, your creative assets can be perfected around that central idea.

Announcing Visually’s New and Improved Creative Brief


Mastering the Creative Brief. Shocking as it may seem, many creative marketing projects get kicked off without strong strategy to back its execution. The outcome – an arduous and expensive creative development process with too many iterations and depleted momentum.

Is B2B marketing lacking creativity?

TaylorMadeIn KEW

Should we focus on B2B marketing creativity or analytics? C is for Creativity in B2B marketing. I often worry that the bulk of marketing talent goes into the consumer or agency world, because B2B is perceived as not being cool or creative. Yet we can be creative.

Why Creativity is Critical for Future Jobs…And Branding


Many experts believe the answer lies with developing new creative skills that will enable people to adapt and even build on this new technological landscape. And these creative talents will be crucial for making brands more relevant and engaging too.

Calling all Creatives


Many are also looking for creative talent, the kind that can elevate their content to new heights. But businesses and their marketers are beginning to realize that captivating an audience for more than an Internet moment takes real creative talent and skill.

Report: Creative Personnel are Finding Difficulty Aligning with Marketers

KoMarketing Associates

Marketers and in-house creative management often have to work closely together, but new research suggests that there are still obstacles keeping them from optimizing their time together.

Pin the clickTAG on the HTML5 creative


HTML5 creatives are one of the most interactive creative types available in digital advertising today. The options with an HTML5 creative are virtually endless. As for getting started, there are plenty of resources out there for building HTML5 creatives.

7 Tips for Prioritizing Creative Thought in Your Daily Life


I don’t know about you, but the projects I look back on most fondly are ones where I really pushed myself (or my clients) creatively. In the hustle and bustle of everyday life, however, taking time to do heads-down creative work is difficult. Know (and Embrace) Your Work Style.

Cookie-less creatives

Digital Marketing World Forum

The implementation of rigorous data protection legislation has gifted the advertising industry with an opportunity – an ultimatum – to either produce relevant and thought-provoking creative, or risk being blocked by users. Author: Paul Coggins – CEO – Adludio.

Creativity Doesn’t Mean Big (So Stop Making Excuses)

Marketing Insider Group

We assume creativity has to be big. We feel the need to tackle broad, sweeping ideals, produce massive, industry-leading projects, and find deep, life-affirming meaning in our work. The post Creativity Doesn’t Mean Big (So Stop Making Excuses) appeared first on Marketing Insider Group.

Creative Studio: Introducing Bannerflow’s next generation ad creator


Ad tech is constantly evolving but quite often the creative part is left behind. Bannerflow’s newest ad creator, Creative Studio, is designed to resolve this. Introducing Creative Studio by Bannerflow – The future of ad design from Bannerflow on Vimeo.

5 Creative Re-Engagement Emails

SmartBug Media

Urgency is widely used in marketing campaigns because it works. Now that you have a pocket full of creative examples to help you re-engage your subscriber list, take the time to test a handful of these approaches. Remember the honeymoon stage with your email subscriber list?

Want to Hone Your Creative Intuition? Get Comfortable Being Uncomfortable

Marketing Insider Group

But in order to hone our intuition and follow it in our creative work, we need to constantly make ourselves slightly UNcomfortable. We need to push outside our comfort zone to grow and create better and better work. The post Want to Hone Your Creative Intuition?

Reinventing the Fathom Website with Creative Conversion


The solution was simple: focus on conversion-centered design (CCD) with a total creative redesign of the website. Web design and content architecting is the perfect storm in which creative, conversion and analytics fuse together to become the ultimate proving ground for your business.

Creative Work Relies on Failure


Everyone wants to be creative, yet many of us are too fearful to pursue our most creative ideas. According to Adobe's State of Create report, "At work, there is tension between creativity and productivity." Creativity vs. Fear of Failure. less creative -- plan B.

Getting Started With Adobe Creative Cloud


In college, I took a semester-long video editing course which required me to work in Adobe Premiere Pro. You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user. So, what is Adobe Creative Cloud?

This Is the Real Secret to Unleash Your Content Marketing Creativity

Marketing Insider Group

If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. The secret to creativity is found in the mystery you’re about to read. At first, it didn’t work.

How to Write a Creative Brief


Anyone who thinks of creativity as something so spontaneous and unruly that it can’t possibly be reduced to a few pages of text, needs to hear these two words: creative brief. The creative brief is merely a breakdown of the content and strategy of any campaign or project.

NEW REPORT: How Marketers and Creative Teams Can Collaborate Better


That’s why we’re really excited to be sharing new survey research about how marketers and their creative teams can work better together. To help people develop more effective content, we surveyed 789 marketers and creatives about their experience working together.