How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

Having a creative brief can make or break your next video marketing project. Content Marketing Video creative brief video video content video marketing video projectsHere are 13 questions to guide your next project, and a handy template.

Where Creativity, Data and Performance Meet

RockContent

Creativity is whatever isn’t something else.” There is no doubt about the contribution of creativity to marketing effectiveness. Exceptional creative design helps large or small brands make a business impact. The only way to stand out from the crowd is to be creative.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Digital display ad creative: size matters

Choozle

At Choozle, we think the saying “size matters” is especially true re: digital advertising creative assets, and we pulled a ton of data from our own platform to prove it. Native ( creative sizes vary ). 640×360 (16:9 Video). Top Creative Sizes.

What is programmatic creative?

Bannerflow

Programmatic creative is so much more than presenting the right offer at the right time. Performed correctly, programmatic creative enables marketers to easily produce sophisticated and targeted display advertising. Why use programmatic creative? Dynamic creative.

What is a Creative Management Platform (CMP)?

Bannerflow

It’s an ad tech term that has grown rapidly within digital advertising circles but what exactly is a creative management platform, or CMP? Driving engagement through creativity. Personalising at scale, via dynamic creative optimisation (DCO).

Business Blogging: 4 Tips PLUS 1 Great Video on Creativity

Writing on the Web

It follows the same steps of any creative process: Preparation => Incubation => Illumination => Implementation. Business blogging is creative but it also follows steps. The creative blog writing process is a mix of brain activities.

How B2B Video Marketing Is Creatively Engaging Audiences

Content Standard

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). Video Marketing Marketing

17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. watch video content. The truth is, video marketing isn’t as complex as it seems. Video Emails.

Video 108

Five Secrets of Engaging Video Content

Webbiquity

As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. Modern web videos still need to play by the rules of websites.

Video 242

5 Ways To Entice Customers To Be In Your Video Marketing Campaigns

Influitive

With that in mind, we decided to create a fun video marketing campaign to get people talking—or shall I say, “singing”—about vain marketers. B2B marketers can be pretty vain. All they usually do is talk about how great their products or services are… instead of letting their customers say it for them. Everyone knows Carly.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

According to eMarketer , adults spend (on average) five and a half hours on video content every day. It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos for consumer products.

3 innovative ways to structure video content to support sales engagement

Biznology

Add video to non-video assets. You can skim video too, if it’s interactive or offered in bite-size chunks. (I But most video content for sales engagement (or any other purpose) is not skim-able. And most people don’t watch marketing videos all the way through.

Video 192

Announcing Visually’s New and Improved Creative Brief

RockContent

Mastering the Creative Brief. Shocking as it may seem, many creative marketing projects get kicked off without strong strategy to back its execution. The outcome – an arduous and expensive creative development process with too many iterations and depleted momentum.

9 Ideas for Creative TikTok Videos that Will Engage Your Followers

Hootsuite

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? 9 Ideas for Engaging TikTok Videos. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. Share an educational video.

5 Examples of Creative Healthcare Content Marketing

Contently

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. Could it include videos of underwater research and vintage Air Jordan sneakers collections?

2019 Video Trends Watch

Biznology

I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. Get more out of the videos you’ve already made. 6-Second Video Ads. Using Video to Scale Corporate Training.

Video 131

How to Generate More Leads Using Video and Other Digital Content

Webbiquity

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey.

Video 233

75 Creative Facebook and Instagram Video Tips

Hubspot

It's no surprise to any marketer that video is critical to growing a business. But how many times have you sat at your desk with a free hour and said to yourself, "let me just create this quick video to use in our next event registration email.".

Six Creative Ideas for Your Next Corporate Event

Webbiquity

What you need is a little creative engagement and some wow factor to brighten up the proceedings. Here are six of the best creative ideas for your business event. Set up picture booths or video stations with different backgrounds and props for people to get take memorable photos.

How companies use video content on social media

RockContent

But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published.

Reinventing the Fathom Website with Creative Conversion

Fathom

The solution was simple: focus on conversion-centered design (CCD) with a total creative redesign of the website. Moving the “about us” video above the fold to increase engagement/time on site. The post Reinventing the Fathom Website with Creative Conversion appeared first on Fathom.

In stream vs. in banner video advertising

Choozle

How do in stream and in banner video ads stack up against each other, what are the differences, and how can you better serve your target consumer with engaging video advertising? In stream vs. in banner video advertising: Which is better? In banner video. In stream video.

Create Easy, Festive, Holiday Videos In Minutes

Magisto

That’s why we are making it easy than ever to create easy, festive holiday videos to get your marketing messages across in minutes. You have some fresh new marketing videos to upload to social media in minutes. Make this video your own here. We’ve got videos.

Video 72

Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Make Your Videos Search-Engine Friendly. Video Brewery.

7 of the Most Creative Interactive Videos We've Ever Seen

Hubspot

In December 2018, Netflix’s Black Mirror released Bandersnatch , an interactive film about a young programmer named Stefan who adapts his favorite choose your own adventure novel into a video game for a major gaming company. 7 of the Most Creative Interactive Videos We’ve Ever Seen.

Facebook’s New Creative Customization Product Is Changing the Way Advertisers Buy Media

Adaptly

The post Facebook’s New Creative Customization Product Is Changing the Way Advertisers Buy Media appeared first on Adaptly. Blog advertising asset customization creative creative asset creative customization Facebook facebook ads facebook creative fb how to instagram ads instagram creative marketing media paid social segment asset customization social ads social marketing social media social media ads social media creative video ads video creative

Debunking myths around sales videos for business

Biznology

In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. How to budget and plan for a business video content marketing strategy . What makes up the cost of a video . Ways to distribute your videos and track results.

Video 155

5 Creative Re-Engagement Emails

SmartBug Media

SimpliSafe does a good job of engaging people by adding a sense of urgency to their copy: “Order in the next four hours and you’ll receive a free video Doorbell with your purchase.” Remember the honeymoon stage with your email subscriber list?

Shutterstock Custom now offers an intelligent creative brief-making tool

ClickZ

Shutterstock Custom, one of the photo archive’s services, is out with Smart Brief , which the company says helps improve the creation of creative briefs. Additionally, team members can now collaborate in real time on the same creative brief, with changes updated immediately.

Creative Studio: Introducing Bannerflow’s next generation ad creator

Bannerflow

Ad tech is constantly evolving but quite often the creative part is left behind. Bannerflow’s newest ad creator, Creative Studio, is designed to resolve this. Introducing Creative Studio by Bannerflow – The future of ad design from Bannerflow on Vimeo.

Hey PR: make way for content and creativity

Biznology

Just a few months ago, I took a stand on the side of writers and creative professionals (“ Calling All Creatives “). I argued that content is the new PR and creative talent is becoming increasingly scarce – especially as demand for content rises.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

RockContent

Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Click Here to See My Latest Product Video, for ScribbleLive, for Context.

6 creative ways to boost your business with Instagram polls

ConvertKit

6 creative ways to use Instagram polls. 6 creative ways to use Instagram polls. A few creative ways you can use Instagram Story polls for your online business: #1: Keep your brand top of mind. Jump ahead. 3 types of polls you can use in Instagram Stories.

Create Easy, Festive, Holiday Videos In Minutes

Magisto

That’s why we are making it easy to create festive holiday themed videos to get your marketing messages across in minutes. . Check out the PLETHORA of new creative options including templates, and editing styles our team has created to have save you time and energy this holiday season.

Video 79

Dynamic creative optimisation (DCO): what you need to know

Bannerflow

Dynamic creative optimisation (DCO) is next level programmatic creative. For some, dynamic creative optimisation offers the only way to do true personalised messaging at scale. Dynamic creative optimisation (DCO): what is it? There is no limit to your creative ambition.

Video for differentiation, stick to one differentiator

Biznology

Why not use video for differentiation? A new way to develop your video content strategy. Of course, there’s no “differentiator video” in the vocabulary of most marketers or the portfolios of video producers. Explainer videos can be differentiator videos.

The Best YouTube Video Formats for 2020

Bannersnack

Along with the creative part, you also have to consider the technical side of the process, and that would be the format for your videos. Marketing Social Media Video