Marketing Insider Group

DECEMBER 18, 2023

At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template. This kind of user-oriented content enhances the customer experience.

Marketing Strategy 238

Marketing Strategy Marketing & Strategy Work Management Product 238

Marketing Insider Group

JULY 20, 2023

AI generated content and chatbots have taken the world by storm this year. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information.

Marketing AI 173

Marketing AI Traffic Ethics User-Generated Content 173

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact.

Marketing AI 266

Marketing AI B2B Marketing Planning Allocation 266

Trade Press Services Newsletter

AUGUST 3, 2023

Should Marketers Use Artificial Intelligence to Generate Content? With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production. AI-generated copy can be inaccurate. ” The answer is…maybe.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Why we care. Serving to audio.

Creativity 111

Creativity Paid Search Agency Campaigns Advertising Agencies 111

Marketing Insider Group

MARCH 2, 2023

Google has said themselves that they’re looking for meaningful and intuitive user experiences while crawling pages to rank. One significant way to improve user experience is to prioritize interactivity. If you’re a company looking to boost your rankings and increase lead generation, “just-for-fun” animations aren’t your best bet.

Design 231

Design Trends Paid Search Agency Lead Scoring 231

NuSpark Consulting

AUGUST 8, 2023

AI in Ad Design Boosting Creativity and Efficiency Personalization at Scale : AI algorithms can analyze vast amounts of data and tailor designs according to user preferences. Automation of Repetitive Tasks : Mundane and repetitive tasks are automated, freeing up the creative team to focus on ideation and innovation.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 94

Marketing AI Content Marketing Enterprise Management Planning 94

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. This data can come from external sources or be uploaded by users.

Marketing AI 141

Marketing AI Classified Ads Generation Lead Ranking 141

Martech

MARCH 12, 2024

Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions. A user describes the content needed, like an image, and Copilot generates suggestions based on the description. As is always the case with AI, let the user beware.

Marketing AI 94

Marketing AI Advertising Agencies Advertisements Advertising 94

Martech

FEBRUARY 15, 2024

The integrations enable joint Salesforce and Movable Ink customers to automatically generate and predict personalized content, creating one-to-one customer experiences and eliminating tedious marketing work. Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives.

Marketing AI 97

Marketing AI Enterprise Management CPC Cost Per Click 97

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Marketing AI 101

Marketing AI Marketing Management Marketing Automation Services Planning 101

Martech

SEPTEMBER 27, 2023

Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever.

Marketing AI 116

Marketing AI Copywriting Advertising Agencies Paid Search Agency 116

Martech

JANUARY 11, 2024

AppsFlyer’s Creative Optimization uses AI to optimize creative assets and campaigns based on performance data and guidance. Mintel’s Mintel Leap is a generative AI platform that provides research and recommendations on people, products and categories based on Mintel’s expertise. Get MarTech! In your inbox.

Marketing AI 87

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 87

Martech

OCTOBER 19, 2023

And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. This is done by analyzing the content of the web pages that users are visiting. Jivox announced enhancements to IQ Blaze Analytics, Powered by Snowflake.

Marketing AI 112

Marketing AI Paid Search Agency Aggregators Forecasting 112

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. Magic Studio includes generative AI technologies like DALL-E and Imagen for generating images. Magic Edit allows users to edit images using short written prompts. Why we care.

Marketing AI 115

Marketing AI Tools Enterprise Management B2B 115

SocialPilot

JANUARY 31, 2024

Imagine the profit you can generate by combining these two different segments of businesses. Result With their messaging style, HubSpot was able to generate yet another milestone with more than 12K attendees offline and 100K viewing online. Along with that , Shopify also takes steps to simplify offline store management for its users.

Case Study 90

Case Study Case Studies Studies Work Management 90

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

Generation 98

Generation Psychographics Content User-Generated Content 98

Stevens & Tate

FEBRUARY 5, 2024

Staying ahead of the curve is key for creating visually pleasing and user-friendly websites. For WordPress users, the introduction of WPBakery AI represents a leap in design innovation. This smart tool simplifies the customization process, giving you the freedom to explore and create in a more creative way.

Marketing AI 79

Marketing AI Marketing Websites Tools Customer Satisfaction 79

Martech

APRIL 1, 2024

I am the first generative AI chatbot for marketing technology professionals. It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. The language model is based on content from MarTech embedded on top of ChatGPT.

Paid Content 84

Paid Content Campaigns Allocation Marketing AI 84

Top Rank Marketing

OCTOBER 17, 2023

There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. The pilot started with 40 users in the global demand content team and has since expanded to 205 users and potentially 765 total users across global marketing. Enter Jasper.

Marketing AI 96

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 96

Martech

JANUARY 25, 2024

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. Creative of One. With the marketer, through genAI, controlling audience building, content and creative (including copywriting) campaigns can get to market faster.

Marketing AI 101

Marketing AI Copywriting Vendors User-Generated Content 101

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits. Generative AI is a specific type of AI tool that creates or generates stuff.

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

Martech

FEBRUARY 5, 2024

IBM provides the following definition for hallucinations: “AI hallucination is a phenomenon wherein a large language model—often a generative AI chatbot or computer vision tool—perceives patterns or objects that are nonexistent or imperceptible to human observers, creating outputs that are nonsensical or altogether inaccurate.

Marketing AI 101

Marketing AI Generation Peer-to-peer Ad Frequency 101

Martech

DECEMBER 21, 2023

Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. Users can upload any picture and get a fully produced audio ad with a script, voice, music and sound effects in minutes. You can personalize it yourself or let the AI surprise you! What could go wrong with that? Get MarTech!

Marketing AI 115

Marketing AI Marketing Analytics Tools Work Management Marketing Management 115

Martech

FEBRUARY 22, 2024

There are now more tools at our disposal to reach and engage niche audiences effectively, from the algorithms of programmatic advertising and location-based advertising to the use of dynamic creative optimization (DCO), which allows niche advertisers to dynamically adjust their creatives to appeal to different segments within their target market.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Tactics 102

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. Dig deeper: How to accelerate your marketing career using generative AI now Availability.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Google 109

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Readiness Lesson Assistance generates Seismic Learning lessons, assignments, questions and summaries.

Digital Asset Management 109

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 109

Spiralytics

SEPTEMBER 11, 2023

Ad relevance and quality Facebook prioritizes ads that provide a positive user experience, so higher-quality ads often come with lower advertising costs. This resonance can lead to a lower cost per engagement, as users feel a genuine connection with the content. Say you’re promoting a new line of locally inspired sneakers.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. When a user visits your website, a small piece of code (often called a pixel) places a cookie on their browser.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

SocialPilot

JANUARY 21, 2024

They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Martech

MARCH 21, 2023

Adobe Summit 2023, Las Vegas “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Shantanu Narayen introducing Adobe Firefly at Adobe Summit today. Firefly is a new group of generative AI models focused on creating images, video and text effects. Adobe’s generative AI.

Marketing Attribution 97

Marketing Attribution Creativity User-Generated Content Analytics 97

Martech

MARCH 27, 2024

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Also, this doesn’t just apply to general-audience games like Candy Crush. This week, IAB also releases “Creative Guidelines and Best Practices in Advertising in Gaming,” a collaboration between IAB and IAB Tech Lab.

Advertising Agencies 106

Advertising Agencies Planning Mobile Advertising Budget Programs 106

Martech

NOVEMBER 30, 2023

When users pose consumer analytics questions in plain English, they receive responses with extensive citations linking back to source data in CivicScience’s InsightStore. Additionally, users can access a downloadable spreadsheet containing detailed underlying data.

Marketing AI 94

Marketing AI Marketing Management User-Generated Content Amazon 94

Sprout Social

OCTOBER 31, 2023

Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses. AI writing prompts are a form of interaction between a user and an AI tool that enables the model to generate the desired result. How do AI prompts work?

Budget Programs 98

Budget Programs Tools Best Practices Enterprise Management 98

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

SmartBug Media

JULY 7, 2023

As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. Embrace authenticity and creative that speaks volumes. Your team has the creative prowess to translate your brand's voice and values into visuals that speak volumes.

Design 98

Design Practices Brand Identity Branding 98